Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Lyst used Good On You ratings to define what makes a sustainable brand. But with the movement so broad and ill-defined, it was only a matter of time before brands leveraged sustainability for all the wrong reasons.

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Ignite Social Media

MAY 18, 2017

For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. With so many brands using social media for Mother’s Day to their advantage, who made an impact and who fell short. Total spending is expected to reach $23.6 Here’s what we discovered: HP.

Brands 149

Brands Content Sentiment Retail 149

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. You could also survey and ask your customers what other brands they considered when making a similar purchase. If not, this is a clear area where your brand can pull ahead. how the public feels about their brand).

Analysis 106

Analysis Sentiment Marketing How To 106

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.

Brands 275

Brands Repository Analysis Sentiment 275

Keyhole.co

JULY 31, 2023

These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to customer satisfaction in a public domain allowing businesses to rise above their competition and turn customer service into a powerful differentiator. This gesture shows your commitment to a successful resolution of the issue.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Brands 99

Brands Fashion Eventful Hosting 99

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

MAY 18, 2020

For brands and consumers alike, a return to normal is unlikely to occur any time soon. We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. As of May 5, there are over 3.5 Higher Education.

Conversation 108

Conversation Retail Sentiment Education 108

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. That means retailers can offer omnichannel shopping experiences for their customers. They’re making it easier for customers to order from their favorite brands.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. Throughout quarantine, social gave brands a direct line to their customers. According to the latest Sprout Social Index, 47% of consumers follow brands on social media to stay up to date on company news. Thank y’all so much! ??.

Strategy 134

Strategy Retail Marketing How To 134

Twist Image

FEBRUARY 15, 2017

I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. With that, the senior leadership felt that it would be a good time for fresh eyes on the brand and marketing. There was a problem.

Brands 63

Brands Retail Sentiment Review 63

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

Social Media 116

Social Media Sentiment Survey Marketing 116

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Twist Image

JANUARY 16, 2013

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108

Brands iPad Apple Loyalty 108

Keyhole.co

NOVEMBER 7, 2023

With that, you can strengthen the groundwork for brand growth. 8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Take note of the actionable steps you can implement to take your brand’s voice above the online noise.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Online shopping is going social.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. Who needs to be looped into the conversation?

Content 130

Content Trends How To Exercises 130

Adam Cohen

MARCH 30, 2011

. …having more positive than negative sentiment from a social media monitoring tool. Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. …seeing the sentiment from a social media monitoring tool improve over time. Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Sprout Social

APRIL 27, 2020

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. How brand behavior has changed. Retail, consumer goods, and education sent messages also dropped, though less dramatically. How audiences engage with brands during COVID-19. and 1–2 p.m.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

SEPTEMBER 22, 2021

Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. Want to know more about how real brands combine insights from Listening and Premium Analytics to drive powerful results?

Campaign 121

Campaign Hashtag Analytics Metrics 121

Convince & Convert

MARCH 29, 2016

In further analysis of this emoji usage, and represent sentiment found in tweets. With over ten percent of American Express cards co-branded with Costco, it has not been an easy breakup for the financial institution. ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up.

Loyalty 60

Loyalty Brands Apple Retail 60

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Hubspot Retail 143

The Realtime Report

DECEMBER 20, 2012

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours.

Mobile 149

Mobile Team Retail Journal 149

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Ignite Social Media

JANUARY 25, 2018

Facebook is experimenting with letting brands study people’s posts and comments on the platform. Behaviors include everything from life events, payment and device preferences, and retail spending. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Post Trend Insights.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

AUGUST 29, 2023

Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help.

Conversation 79

Conversation FAQ Sentiment Banking 79

Hootsuite

AUGUST 2, 2022

If you’re not an entirely new business, then your brand has already made an impression on your customers. You’ll want to answer where your brand and your competitors stand in the marketplace. By understanding the customer experience landscape, you can make sure that your brand is differentiated in a way that matters to customers.

Template 77

Template Templates Strategy HootSuite 77

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. Source: GetJenny. Dom Juan was successful, too.

Examples 96

Examples FAQ Insurance Retail 96