Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

JANUARY 12, 2020

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. We’re going to get to that.

Facebook 170

Facebook Aggregator Meme URL 170

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

Eventful 201

Eventful Facebook Conversation Advertising 201

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. For example, according to Statista , 23.7%

Facebook 115

Facebook How To Aggregator Metrics 115

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

Eventful 209

Eventful Conversation Facebook URL 209

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Default Page.

Facebook 161

Facebook Marketing Aggregator URL 161

Jon Loomer

JANUARY 8, 2020

You recently started a Facebook ads campaign. When you first start (or make a significant edit to) an ad set, Facebook has to learn how to best distribute your ads. As more people see your ads, Facebook learns about what types of people engage with, ignore, or react negatively to them. Instead, you may want to wait.

Facebook 174

Facebook Campaign Aggregator Advertising 174

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How effective are the Facebook ad campaigns that you’re running? Facebook Analytics.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Social Media Marketing

MAY 20, 2019

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

Eventful 123

Eventful Conversation Facebook URL 123

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. The post Where Are My Client’s Hidden Facebook Events?

Eventful 215

Eventful Facebook Conversation Issues 215

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

Eventful 84

Eventful Facebook Conversation Advertising 84

Jon Loomer

FEBRUARY 13, 2023

This is all about finding a way to show Facebook what a quality website visitor is. While I use 70% in this example, it could just as easily be 50% or something else. I’d name it “Facebook – 70% Scroll,” but name it whatever you want. Now let’s create an event based on scroll depth.

Eventful 182

Eventful Aggregator Widget Conversation 182

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments 370

Comments Sites Engagement Aggregator 370

Jon Loomer

JULY 29, 2019

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. For example, have you looked at how your Instagram fans are even tagging your brand? 1 Prioritize User-Generated Content. Just look under “tagged.”.

UGC 167

UGC Facebook CPA Upcoming 167

Jon Loomer

FEBRUARY 15, 2023

Quality traffic with Facebook ads is the Holy Grail. The way I do it so that it includes all pages where this event is fired looks like this… If you can, add it as one of your eight ranked events in Aggregated Event Measurement. But I have a solution for you: A custom event that combines time spent and scroll depth.

Eventful 177

Eventful Aggregator Google Conversation 177

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. For example, Abercrombie & Fitch rebranded itself to include more inclusive styles and prioritized creating wardrobe staples. These are questions you might’ve asked yourself more than once.

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Convince & Convert

NOVEMBER 18, 2012

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Analysis 128

Analysis Aggregator Facebook Data 128

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Facebook needs to turn this thing around!

Social Networking 150

Social Networking News Aggregator Journal 150

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 97

Reputation Sentiment Analysis Notification 97

Social Media Strategies Summit

JANUARY 12, 2023

They also ask applicants to provide a handful of content examples too. MIT has a social media hub that aggregates content from almost 200 accounts — but Jenny’s team only selects the best of the best for inclusion in the hub. “I 10 Great Examples of TikTok Content for Higher Education. What unit they’re in.

Collaboration 226

Collaboration How To Education Team 226

agora pulse

JULY 17, 2020

For example, you might need to prepare quarterly summaries for upper management or create campaign reports for specific initiatives. Then choose the individual and aggregated data you want to include, such as audience insights, content summaries, and community management. Define the Platforms. Dig Into Detailed Data. Track Your Team.

Report 147

Report Social Media Metrics Aggregator 147

Jon Loomer

MAY 10, 2016

But that hasn’t been the case with the freshly announced enhancements to Facebook Website Custom Audiences. Facebook advertisers can now create audiences of website visitors by frequency and time on site… Click To Tweet. Aggregate values: Total amount someone has spent. But even so, I’m a little greedy.

Facebook 125

Facebook API Eventful Overview 125

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Instagram.

Hotels 113

Hotels Travel Facebook Advertising 113

Webbiquity SMM

OCTOBER 20, 2015

Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. It’s therefore no surprise that a large number of Facebook Ads are rejected.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Hootsuite

JULY 21, 2022

Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?” Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. This aggregate number generally ends up in reports. ” you’ll have all the answers.

ROI 113

ROI HootSuite Cost Campaign 113

Dave Fleet

SEPTEMBER 21, 2011

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. The original data is useful because the analysis is conducted at an aggregate level, over 630 respondents. This follow-up chart in the post, however, is next to useless.

Statistics 283

Statistics Sample Samples Aggregator 283

Convince & Convert

JUNE 23, 2011

Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Here are two ways we measure Facebook promotion success in the post-like world. That was sooooo 2010. Fan growth is simply not enough. Depth of engagement.

Engagement 160

Engagement Facebook iPad Metrics 160

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.” Channel Goals.

Social Media 155

Social Media Strategy Content Template 155

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. You might find, for example, that your CPV is twice as high for Facebook as LinkedIn. There’s good news though!

Strategy 98

Strategy Aggregator Overview ROI 98

Koka Sexton

MAY 14, 2011

Facebook Policy. Facebook Comments Policy. Alumni Blog Aggregation Additional Terms. Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks. Staff/Volunteer Presence on Social Networking Sites. Bread for the World. Online Technologies, Social Media and Bread. Forum Guidelines. eWay Direct.

Policies 111

Policies Social Media Examples Liveworld 111

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. For example, I respond to client emails within 24 hours maximum. For example, I monitor comments and make any bid or budget adjustments right away.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Jon Loomer

JULY 9, 2015

Last week, I told you everything to know about the new Facebook Ads Manager. If you have the new Facebook Power Editor, here’s what it looks like… Let’s dive in! The new Facebook Power Editor is rolling out globally! The post New Facebook Power Editor: A Complete Guide appeared first on Jon Loomer Digital.

Facebook 114

Facebook Real Estate Overview Campaign 114

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. Another example of a social media analytics tool. A social media analytics tool example, Brandwatch. ShortStack. Socialbakers. SocialPilot. squarelovin. Talkwalker. TapInfluence. Union Metrics. Zoho Social. Agorapulse. Social media channels. Pricing: Starts at $99 per month.

Analytics 179

Analytics Social Media Tools Price 179