Facebook Ad Examples That Convert
JUNE 13, 2016
billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. When you choose an advertising objective in Ads Manager, Facebook will help you create ads that work toward that specific goal.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have. Social Media ROI: 10 Examples. Channels used: Twitter, Facebook, and blog. Channels used: Facebook and Twitter. Channels used: Foursquare, Twitter, and Facebook. Channels used: Twitter and Facebook. Channels used: Twitter and Facebook.
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
JANUARY 28, 2016
Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.
4 Examples of an Evergreen Facebook Campaign Trigger
FEBRUARY 1, 2016
A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. For an evergreen Facebook ad campaign to work, you need an effective trigger. Here are 4 examples… Click To Tweet. 10 Days.
17 Examples of Blog Archives
FEBRUARY 22, 2011
Thanks. -- Thanks for reading 17 Examples of Blog Archives by Ari Herzog. Connect: Twitter | Facebook | Email | 978.558.0008. If you never visited my blog archive , a screen shot is below: Blog archives come in many styles. There are many elements of an archive but most include a reverse-chronological display of years and months, categories and tags, and/or articles.
11 Tweet Writing Tips for a Quick Start [+Examples]
JANUARY 9, 2015
See the example below: Image credit. Examples of this Tweet writing formula: Please ReTweet my new article on copywriting techniques ! Do you us on Facebook? In fact, Tweets that contain the words “Facebook” or “Twitter” have been shown to perform 300% better than their counterparts. Examples of this Tweet writing formula: What would you do?
5 Creative Examples of Selfies as Social Media Content
Convince & Convert
JANUARY 23, 2014
While many of the images featured are more group shots than solo selfies, the popularity of the program offers a great example for other venues and events to use. Well before the term selfie became ubiquitous, Dunkin’ Donuts was featuring a different fan on its Facebook page each week. Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie.
100 Examples of Corporate Social Media Policies
MAY 14, 2011
Facebook Policy. Facebook Comments Policy. Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks. The right side column displays a link to the actual document of policy web page for you to either download or review. Organization. Policy Title. About.com. Template: Blogging and Social Media Policy. About.com. Template: Internet and Email Policy.
CVS Sets Example For Social Media Strategy
The Social Media Incubator
FEBRUARY 5, 2014
“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. They saw more than 10,000 comments on their Facebook post , and without hesitation, responded to nearly all of them. Word spread quickly. ” You can see more from the Tweet here.
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
3 Examples of Auto Insiders Using Viral Videos to Market Cars
JANUARY 12, 2011
Share this on Facebook. Toyota Viral marketing Viral videos Bob Burnquist Examples of Auto Insiders Using Viral Videos to Market Cars Prius plural Toyota Prius Toyota Small Talk Toyota Swagge WagonViral videos, in spite of hitting the ceiling for time trending, have remained relevant because they are irresistible. Asking fans “What are you driven by?” We race to challenge ourselves…”.
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. They also included examples (pictured below) from The Atlantic and The Washington Post. Readers: Have you experienced any branded content in Facebook Instant Articles? And publishers can add customized bylines and kickers.
Is Your CEO on Facebook Live?
JUNE 16, 2016
Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far in 2016, compared with a total of 40 for the full year of 2015. Facebook reaches 45 million people per day with business news. 670 million Facebook users are connected to news pages. Richard Edelman , Edelman.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
adenin Facebook Page Social networks High Tech United States Meryl K. Facebook Fan Page Social networks Media & Entertainment Vietnam ePi.Longo ePi Tech Inc. Whittemore Wear-Dated carpet fiber Friends of Wear-Dated on Facebook Social networks Consumer Goods and Services United States C.B. For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Evans adenin TECHNOLOGIES Inc. Whittemore ePi Tech Inc.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !
Facebook Metrics Update
SEPTEMBER 8, 2013
Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. For example a comment has more weight than a like. Facebook Facebook Pages
Facebook 20-Percent Text Rule: Is It Changing?
APRIL 7, 2016
I can’t even tell you the number of times I’ve been tweeted, emailed or messaged about the supposed obliteration of the Facebook 20-percent text rule in ad images during the past week. Here’s an example of a tweet: I think Facebook have dropped the 20% Text Rule! Let’s dive in… Has Facebook killed the 20% text in images rule for ads? Medium.
7 FBML examples to rock your Facebook fan page.
OCTOBER 27, 2010
home services Products.NET news system SMS product Articles Best of Subscribe forum contact Home > Marketing > Social Media > 7 FBML examples to rock your Facebook fan page. Mar 22nd 2010 7 FBML examples to rock your Facebook fan page. posted in: Social Media Facebook markup language or FBML for short is used in a variety of places within the social network. Adding your newsletter If your blog or website offers subscription via email, an additional place to find subscribers is within the Facebook network. FBML needed. Update. Marketing Age.
Twitter, Facebook Suit Up for UEFA EURO 2016
JUNE 10, 2016
UEFA EURO 2016 kicked off Friday with host France’s 2-1 win over Romania, and Twitter and Facebook have soccer fans covered through the tournament’s final July 10. For example, simply include #ENG or #TogetherForEngland , and your tweet will be brought to life with the inclusion of a football containing the St. George’s Cross. For Spain, #ESP or #VamosEspaña ). England. Russia.
How to Master Facebook for Small Business
JUNE 1, 2016
That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? Using Facebook for Your Small Business. Your approach to Facebook is going to be a bit different from an agency. This is exactly what Facebook users crave. Are you maximizing the branding power of the Facebook Fan Page? FacebookCover Photo.
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. The greatest thing about Facebook advertising is the ability to reach super specific audiences. For me, Audience Insights is the most important tool on Facebook.
Are You Sure You Want to Leave Facebook?
JULY 22, 2015
Everyone has heard of Facebook, no doubt about it. In fact, if someone says he’s not on Facebook, he might get a few weird looks such as, “Dude, what planet are you living on?”. Did you know 71 percent of online adults use Facebook? If there is one constant thing about Facebook, it would be the algorithm changes. Bottom line, they plan for you to stay on Facebook.
Why You Should Unfriend Facebook Friends
AUGUST 26, 2012
The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The best example is high school. Now that my classmates are in a shared Facebook group, it doesn’t make sense to remain inactive friends since we can write announcements and share pictures there. Media Productivity FacebookGo on and take a look.
The Nine Best Facebook Marketing Tools
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. Look no further than LikeAlyzer! BuzzBlogger.
Facebook Creates Organ Donor Update
MAY 3, 2012
I have to admit, Facebook is doing something I can really get behind. Facebook, the social network? And Facebook is set on lowering that number, if not eradicating it all together. Even if they got only 10 percent to add that they are an organ donor to their Timeline, you have 80 million people who are setting an example. Yes, indeedy. They have nearly one billion users.
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
The news about Facebook lately has been pretty grim. Here’s an example. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 and $0.65 on the brands we manage. But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” The Wall St. Too pushy?
Facebook Questions Are Here
MARCH 28, 2011
Because Facebook questions are here! According to the social platform: “Questions is designed so that anyone on Facebook can help you find the answer. For example, when you ask a question and your friends answer or follow, their friends can see and answer it, too. Ask a Facebook question. And Facebook needs to make it a better user experience. The best part?
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Happy Halloween!
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. Start using some of them to take your Facebook page to the next level! Facebook App Suites. 1.
What the Elimination of Facebook’s 20% Text Rule Really Means
Ignite Social Media
JUNE 20, 2016
On June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. For the last few years, Facebook laid down the law on promoting images that had more than 20% text. The image above is sample post from our client Go Red For Women, and example of an image with too much text. Then we read the fine print…. Book covers.
Great Example of Photos in Social Media [Infographic]
PWB Marketing Blog
MARCH 25, 2013
Hubspot recently reported that Facebook posts using photos received 53% more Likes. In fact imagery is one of the major reasons for the Facebook News Feed redesign. Simply slapping images into posts onto Social Media sites, like Facebook or Twitter isn’t going to cut it. Want Want to see a great example of sharing photos in social media? Pretty brilliant eh?
How Facebook is Slowly Strangling Twitter
Convince & Convert
OCTOBER 20, 2015
For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. An Incomplete History of Facebook Strangling Twitter. 1. Profile pages. Video.
Facebook Reorganizes Messenger
JUNE 16, 2016
Facebook reorganized its Messenger application to make it easier for users to connect with the friends they communicate with the most. For example, with the Active Now section, you can see that a good friend or colleague is available in the moment. Apps Facebook Active Now Birthdays Facebook Messenger favorites messenger Newsroom Recent Conversations
How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Articles that discuss Fan Page design tend to focus on nicely designed Welcome tabs ( Examples: 1 , 2 , 3 , 4 ).
Facebook Rights Manager: No More Freebooting
APRIL 21, 2016
While video is immensely successful on Facebook, the social network has been dogged by criticisms regarding a lack of copyright protection. Also known as “freebooting,” a common Facebook scam (some would call it a strategy) is the act of stealing and uploading someone else’s video and benefiting as if it is your own. Apply for Rights Manager. Upload Reference Files.
How to Improve Your Facebook Page SEO
FEBRUARY 13, 2013
Facebook’s new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search. Google has been indexing Facebook Pages for quite some time now , so Facebook Page SEO (search engine optimization) isn’t anything new. Tweak Your Page Category.
Facebook’s Grand Experiment #Fail or….?
JUNE 30, 2014
research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Unless Facebook had algorithms to take that into account they could have caused harm here. Is that OK?