5 Super Cool Facebook Messenger for Business Examples
DECEMBER 20, 2016
This trend offers an opportunity to use Facebook Messenger for business. The movie ticket distributor is giving consumers the ability to buy tickets to all their favorite movies without leaving Facebook Messenger. Facebook Messenger for business makes a fast and easy transaction possible. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have. Social Media ROI: 10 Examples. Channels used: Twitter, Facebook, and blog. Channels used: Facebook and Twitter. Channels used: Foursquare, Twitter, and Facebook. Channels used: Twitter and Facebook. Channels used: Twitter and Facebook.
Facebook Ad Examples That Convert
JUNE 13, 2016
billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. When you choose an advertising objective in Ads Manager, Facebook will help you create ads that work toward that specific goal.
Example: Facebook Ad Targeting and Results
JANUARY 26, 2017
There are many factors that lead to success or failure of your Facebook ad campaign. I’ll cover these things on my free webinar on Monday. There is no better example of this than a couple of campaigns I started running on Monday. But another reason is the insane number of signups I’m getting via the Facebook campaigns. This blog post is a good example why.
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
JANUARY 28, 2016
Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.
5 Creative Examples of Selfies as Social Media Content
Convince & Convert
JANUARY 23, 2014
While many of the images featured are more group shots than solo selfies, the popularity of the program offers a great example for other venues and events to use. Well before the term selfie became ubiquitous, Dunkin’ Donuts was featuring a different fan on its Facebook page each week. Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie.
100 Examples of Corporate Social Media Policies
MAY 14, 2011
Facebook Policy. Facebook Comments Policy. Newsroom Guidelines for Use of Facebook, Twitter and Other Online Social Networks. The right side column displays a link to the actual document of policy web page for you to either download or review. Organization. Policy Title. About.com. Template: Blogging and Social Media Policy. About.com. Template: Internet and Email Policy.
Did the Amazon CTO get catfished by John Gabriango? An example of Fake News
NOVEMBER 29, 2016
At first I posted it to Facebook and the comments were good and then it was pointed out that there was no Linkedin profile for John Gabriango. By now you’ve probably heard about John Gabriango, the ill-informed sales professional that sent a (bad) cold email the Amazon CTO Werner Vogels. When I first read the post, I cried a little on the inside. Sure enough, no Linkedin profile.
3 Examples of Auto Insiders Using Viral Videos to Market Cars
JANUARY 12, 2011
Share this on Facebook. Toyota Viral marketing Viral videos Bob Burnquist Examples of Auto Insiders Using Viral Videos to Market Cars Prius plural Toyota Prius Toyota Small Talk Toyota Swagge WagonViral videos, in spite of hitting the ceiling for time trending, have remained relevant because they are irresistible. Asking fans “What are you driven by?” We race to challenge ourselves…”.
CVS Sets Example For Social Media Strategy
The Social Media Incubator
FEBRUARY 5, 2014
“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. They saw more than 10,000 comments on their Facebook post , and without hesitation, responded to nearly all of them. Word spread quickly. ” You can see more from the Tweet here.
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?
The Complete Guide to Facebook Marketing
JANUARY 16, 2017
billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Get started on Facebook Advertising. FacebookWith 1.79
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
adenin Facebook Page Social networks High Tech United States Meryl K. Facebook Fan Page Social networks Media & Entertainment Vietnam ePi.Longo ePi Tech Inc. Whittemore Wear-Dated carpet fiber Friends of Wear-Dated on Facebook Social networks Consumer Goods and Services United States C.B. For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Evans adenin TECHNOLOGIES Inc. Whittemore ePi Tech Inc.
Facebook Creative Hub Opens Its Doors
NOVEMBER 29, 2016
The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.”. Facebook said in a Facebook for Business post that it has been testing Facebook Creative Hub with more than 30 agencies since announcing it at Cannes Lions.
The Evolution of Facebook Remarketing
NOVEMBER 18, 2016
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. But suddenly, those without an active website are more likely to find success with Facebook remarketing than ever before. This could be useful in place of targeting all website visitors, for example.
Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)
JULY 18, 2016
What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. times more likely to interact with celebrity content on Instagram than on Facebook. and U.S.—were
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !
Great Example of Photos in Social Media [Infographic]
PWB Marketing Blog
MARCH 25, 2013
Hubspot recently reported that Facebook posts using photos received 53% more Likes. In fact imagery is one of the major reasons for the Facebook News Feed redesign. Simply slapping images into posts onto Social Media sites, like Facebook or Twitter isn’t going to cut it. Want Want to see a great example of sharing photos in social media? Pretty brilliant eh?
Facebook Live Updates for Facebook Mentions
DECEMBER 22, 2016
Facebook Live started out as a feature of the Facebook Mentions application for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Live video on Facebook is social and interactive–fans can react to broadcasts, comment and ask questions.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.
Facebook Metrics Update
SEPTEMBER 8, 2013
Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. For example a comment has more weight than a like. Facebook Facebook Pages
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Happy Halloween!
Why You Should Unfriend Facebook Friends
AUGUST 26, 2012
The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The best example is high school. Now that my classmates are in a shared Facebook group, it doesn’t make sense to remain inactive friends since we can write announcements and share pictures there. Media Productivity FacebookGo on and take a look.
Facebook Canvas: How to Create an Immersive Facebook Ads Experience
FEBRUARY 26, 2016
Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. TechCrunch has described Facebook Canvas as “ Instant Ads.” Facebook provides the tools that help you create them. How can you create your own Facebook Canvas ad? Access Canvas Through Your Page.
Facebook’s Favorite Hacks of 2016
DECEMBER 29, 2016
With 2016 coming to an end, Facebook shared its favorite hacks for the year from the many hackathons it hosted. Facebook also highlighted its Voyager transponder , saying in a blog post that it was built on the data-center technology it used for its Wedge 100 top-of-rack switch, and it was able to transmit Ethernet traffic at 200 gigabits per second over a single wavelength.
Two Social Media Toolkit Examples and Other Goodies
MARCH 6, 2013
We have also included case studies, examples of social media in action, to highlight the work of your colleagues and inspire your own programs. Any of these guys in your membership? 4. TD Bank Invests in Google+ To Boost Search Results - example of a great Google+ campaign. Some goodies I’ve come across this week for you. 1. Part 2: How to Use the Metrics. ” 2.
The 6 Fundamental Facebook Best Practices
NOVEMBER 8, 2016
Known as the largest social network, Facebook has massive marketing possibilities for businesses looking to increase their reach. Did you know users spend an average of 50 minutes on Facebook every day? With all of that time spent on a single network, your brand has to increase opportunities to reach its audience by following essential Facebook best practices. Facebook
7 FBML examples to rock your Facebook fan page.
OCTOBER 27, 2010
home services Products.NET news system SMS product Articles Best of Subscribe forum contact Home > Marketing > Social Media > 7 FBML examples to rock your Facebook fan page. Mar 22nd 2010 7 FBML examples to rock your Facebook fan page. posted in: Social Media Facebook markup language or FBML for short is used in a variety of places within the social network. Adding your newsletter If your blog or website offers subscription via email, an additional place to find subscribers is within the Facebook network. FBML needed. Update. Marketing Age.
Facebook Journalism Project: A Complete Guide
JANUARY 11, 2017
Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. That’s why today we’re announcing a new program to establish stronger ties between Facebook and the news industry. Facebook will also team up with organizations including the John S. and James L.
Facebook’s Grand Experiment #Fail or….?
JUNE 30, 2014
research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Unless Facebook had algorithms to take that into account they could have caused harm here. Is that OK?
Facebook Creates Organ Donor Update
MAY 3, 2012
I have to admit, Facebook is doing something I can really get behind. Facebook, the social network? And Facebook is set on lowering that number, if not eradicating it all together. Even if they got only 10 percent to add that they are an organ donor to their Timeline, you have 80 million people who are setting an example. Yes, indeedy. They have nearly one billion users.
How to Create Facebook Visuals that Convert
OCTOBER 31, 2016
Does creating Facebook visuals seem overwhelming for you? Are you unsure of what types of images work on Facebook? Adding an emotional layer to your social media content is what engages your Facebook Page community. Hallmarks of awesome Facebook visuals. Facebook visuals that convert. Boost your important Facebook posts. Why create a visual brand? Funny.
When It Comes to Facebook Posts, Size Matters
DECEMBER 7, 2016
Interestingly, one channel where the length of content hasn’t seemed to matter is Facebook–specifically, the effect that the amount of text in any given Facebook post has on how Facebook prioritizes that post in News Feed. Prior to that, we found very little correlation between the amount of text in a Facebook post and its organic reach.
What Can We Learn From the Top 30 Brands on Facebook? (Report)
OCTOBER 26, 2016
report from social media analytics and bookmarking platform Quintly examined the 30 biggest brands on Facebook for a look at current trends. On average, these Facebook pages grew by 450,000 new fans and show no signs of slowing. It doesn’t seem that social media has yet hit a saturation point for brands, and Facebook continues to grow. times per day, while PlayStation posts 2.62
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
The news about Facebook lately has been pretty grim. Here’s an example. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 and $0.65 on the brands we manage. But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” The Wall St. Too pushy?
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. Start using some of them to take your Facebook page to the next level! Facebook App Suites. 1.
Facebook Automated Rules: Automate Ad Maintenance
JANUARY 19, 2017
During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. Managing and monitoring Facebook advertising campaigns is a lot of manual work. Conditions: This is what Facebook needs to evaluate in order to determine whether or not to take an action. Cost per Purchase (Facebook Pixel).