10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
It’s very easy to just start measuring your ROI by counting how many Twitter followers and Facebook friends you have. Social Media ROI: 10 Examples. Channels used: Twitter, Facebook, and blog. Channels used: Facebook and Twitter. Channels used: Foursquare, Twitter, and Facebook. Channels used: Twitter and Facebook. Channels used: Twitter and Facebook.
Facebook Ad Examples That Convert
JUNE 13, 2016
billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. When you choose an advertising objective in Ads Manager, Facebook will help you create ads that work toward that specific goal.
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
JANUARY 28, 2016
Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.
17 Examples of Blog Archives
FEBRUARY 22, 2011
Thanks. -- Thanks for reading 17 Examples of Blog Archives by Ari Herzog. Connect: Twitter | Facebook | Email | 978.558.0008. If you never visited my blog archive , a screen shot is below: Blog archives come in many styles. There are many elements of an archive but most include a reverse-chronological display of years and months, categories and tags, and/or articles.
4 Examples of an Evergreen Facebook Campaign Trigger
FEBRUARY 1, 2016
A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. For an evergreen Facebook ad campaign to work, you need an effective trigger. Here are 4 examples… Click To Tweet. 10 Days.
3 Examples of Auto Insiders Using Viral Videos to Market Cars
JANUARY 12, 2011
Share this on Facebook. Toyota Viral marketing Viral videos Bob Burnquist Examples of Auto Insiders Using Viral Videos to Market Cars Prius plural Toyota Prius Toyota Small Talk Toyota Swagge WagonViral videos, in spite of hitting the ceiling for time trending, have remained relevant because they are irresistible. Asking fans “What are you driven by?” We race to challenge ourselves…”.
CVS Sets Example For Social Media Strategy
The Social Media Incubator
FEBRUARY 5, 2014
“As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. They saw more than 10,000 comments on their Facebook post , and without hesitation, responded to nearly all of them. Word spread quickly. ” You can see more from the Tweet here.
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !
Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)
JULY 18, 2016
What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. times more likely to interact with celebrity content on Instagram than on Facebook. and U.S.—were
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Knowing how Facebook decides what shows up (and what doesn’t) in news feeds is key for digital marketers. Facebook Social Media Social Media Marketing
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
adenin Facebook Page Social networks High Tech United States Meryl K. Facebook Fan Page Social networks Media & Entertainment Vietnam ePi.Longo ePi Tech Inc. Whittemore Wear-Dated carpet fiber Friends of Wear-Dated on Facebook Social networks Consumer Goods and Services United States C.B. For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Evans adenin TECHNOLOGIES Inc. Whittemore ePi Tech Inc.
Facebook Adds New Sizes, Video Ads, Carousel Ads to Instant Articles
OCTOBER 12, 2016
Facebook Wednesday announced several new advertising options for Instant Articles : support for new and custom ad sizes, as well as video ads and carousel ads. Agarwal also shared an example of publisher Vox Media extending its custom ad units to Instant Articles, writing: Vox Media has seen success on the mobile web with its proprietary Athena ad unit (pictured above).
Great Example of Photos in Social Media [Infographic]
PWB Marketing Blog
MARCH 25, 2013
Hubspot recently reported that Facebook posts using photos received 53% more Likes. In fact imagery is one of the major reasons for the Facebook News Feed redesign. Simply slapping images into posts onto Social Media sites, like Facebook or Twitter isn’t going to cut it. Want Want to see a great example of sharing photos in social media? Pretty brilliant eh?
Facebook Metrics Update
SEPTEMBER 8, 2013
Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. For example a comment has more weight than a like. Facebook Facebook Pages
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.
How to Start Your Facebook Business Page: A Complete Guide
SEPTEMBER 14, 2016
With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with your Facebook Business page. Plan Your Facebook Content.
Why You Should Unfriend Facebook Friends
AUGUST 26, 2012
The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The best example is high school. Now that my classmates are in a shared Facebook group, it doesn’t make sense to remain inactive friends since we can write announcements and share pictures there. Media Productivity FacebookGo on and take a look.
Audio 360: Facebook Brings Spatial Audio to 360-Degree Videos
OCTOBER 7, 2016
Facebook is bringing 360-degree audio to its 360-degree videos. Oculus VR product manager Abesh Thakur and Facebook technical lead Varun Nair announced the launch of Audio 360 in a blog post , describing it as “a suite of tools including the Spatial Workstation which enable creators to publish 360 videos with spatial audio on News Feed.” Fuerza Imprevista.
Facebook Canvas: How to Create an Immersive Facebook Ads Experience
FEBRUARY 26, 2016
Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. TechCrunch has described Facebook Canvas as “ Instant Ads.” Facebook provides the tools that help you create them. How can you create your own Facebook Canvas ad? Access Canvas Through Your Page.
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Happy Halloween!
Facebook’s Grand Experiment #Fail or….?
JUNE 30, 2014
research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Unless Facebook had algorithms to take that into account they could have caused harm here. Is that OK?
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
The news about Facebook lately has been pretty grim. Here’s an example. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 and $0.65 on the brands we manage. But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” The Wall St. Too pushy?
Two Social Media Toolkit Examples and Other Goodies
MARCH 6, 2013
We have also included case studies, examples of social media in action, to highlight the work of your colleagues and inspire your own programs. Any of these guys in your membership? 4. TD Bank Invests in Google+ To Boost Search Results - example of a great Google+ campaign. Some goodies I’ve come across this week for you. 1. Part 2: How to Use the Metrics. ” 2.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. billion people on Facebook , you’ll be able to see powerful audience insights that you can’t get anywhere else including page likes, education, device usage, purchase preferences and much more. Push Notifications in Facebook Analytics for Apps.
Facebook Creates Organ Donor Update
MAY 3, 2012
I have to admit, Facebook is doing something I can really get behind. Facebook, the social network? And Facebook is set on lowering that number, if not eradicating it all together. Even if they got only 10 percent to add that they are an organ donor to their Timeline, you have 80 million people who are setting an example. Yes, indeedy. They have nearly one billion users.
7 FBML examples to rock your Facebook fan page.
OCTOBER 27, 2010
home services Products.NET news system SMS product Articles Best of Subscribe forum contact Home > Marketing > Social Media > 7 FBML examples to rock your Facebook fan page. Mar 22nd 2010 7 FBML examples to rock your Facebook fan page. posted in: Social Media Facebook markup language or FBML for short is used in a variety of places within the social network. Adding your newsletter If your blog or website offers subscription via email, an additional place to find subscribers is within the Facebook network. FBML needed. Update. Marketing Age.
Best Practices for Managing a Crisis on Social Media
Ignite Social Media
JULY 21, 2016
With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. Far too often we see brands really mess this one up. I’m speaking specifically to brands, not individuals. Sharing emotional feelings during a crisis or tragedy as in individual is completely acceptable. It’s Not About You.
6 Facebook Features Marketers Overlook
JULY 19, 2016
Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. And if you’re new, you might be overwhelmed by all of Facebook’s moving parts—and there are a lot of them. Facebook
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales. Start using some of them to take your Facebook page to the next level! Facebook App Suites. 1.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network. Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.
Are You Sure You Want to Leave Facebook?
JULY 22, 2015
Everyone has heard of Facebook, no doubt about it. In fact, if someone says he’s not on Facebook, he might get a few weird looks such as, “Dude, what planet are you living on?”. Did you know 71 percent of online adults use Facebook? If there is one constant thing about Facebook, it would be the algorithm changes. Bottom line, they plan for you to stay on Facebook.
How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Take for example Pokémon Go, #MotivationMonday, the Super Bowl, Stranger Things, and “The Dress”. Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? Go catch em somewhere else, man. PokemonGO pic.twitter.com/QXURfq1dQe.
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. They also included examples (pictured below) from The Atlantic and The Washington Post. Readers: Have you experienced any branded content in Facebook Instant Articles? And publishers can add customized bylines and kickers.
Facebook Questions Are Here
MARCH 28, 2011
Because Facebook questions are here! According to the social platform: “Questions is designed so that anyone on Facebook can help you find the answer. For example, when you ask a question and your friends answer or follow, their friends can see and answer it, too. Ask a Facebook question. And Facebook needs to make it a better user experience. The best part?
How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Articles that discuss Fan Page design tend to focus on nicely designed Welcome tabs ( Examples: 1 , 2 , 3 , 4 ).
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. What’s more, 56 percent of Facebook users access the network exclusively on mobile. With numbers that overwhelming, It’s no wonder that 84 percent of Facebook ad revenue is now mobile. So if you are looking to drive conversions and customers from Facebook advertising, it’s clear that you must think mobile-first. Facebook and social media advertising will drive more than 12 billion calls to U.S.