Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. They allow you to map standard and custom events with parameters to better track how many purchases of a specific product, for example, resulted from your ad. Quick Refresh.

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Conversation Report Facebook Eventful 187

Jon Loomer

MAY 2, 2022

But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. Let’s provide an example. It was an old habit. Your Turn.

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URL Facebook Training Examples 197

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). URL parameters and Google Analytics wouldn’t be able to report this.

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Conversation Facebook URL Report 197

Jon Loomer

APRIL 11, 2022

The Facebook Pixel Helper (is it the Meta Pixel Helper now?) The Facebook Pixel Helper is a Chrome browser extension. But, it’s extremely valuable for Facebook advertisers, and it’s free. If you do, you can add the Facebook Pixel Helper browser extension. An example: I host one-on-one sessions.

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Facebook Eventful URL Consultant 199

Jon Loomer

FEBRUARY 15, 2022

You may want to target your most valuable website visitors with Facebook ads. Facebook isn’t perfectly clear on this point, but it would be consistent. We’ll walk through a few examples during this post. ” Parameters and Other Examples. When you do, this is the type of targeting that you should use.

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Eventful API Aggregator Facebook 199

Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? It can be created based on a URL or event fire. For example, you can select the Purchase standard event as your conversion event that would be used for optimization. Optimization.

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Conversation Facebook Eventful Report 188

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. We’ll have options of URL, Referring Domain, and Event Parameters. Personally, I have doubts about Facebook doing this automatically.

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Conversation Facebook URL Eventful 189

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Here’s an example for Tragedy or Conflict. Here’s an example for Audience Network. Here’s an example for In-Stream Video placement. You may instead see page URLs. First, let me explain.

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Video Facebook Report Publishing 178

yMarketingMatters

OCTOBER 21, 2012

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business.

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URL Social Media LinkedIn Facebook 147

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Eventful Conversation Facebook URL 209

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

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Conversation Facebook URL Report 194

Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. An Example.

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Eventful Report Facebook Aggregator 202

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. The Facebook campaign by itself may have done fine.

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Examples Campaign Facebook CPM 113

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. We’ll have options of URL, Referring Domain, and Event Parameters. Personally, I have doubts about Facebook doing this automatically.

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Conversation Facebook URL Eventful 147

SocMed Sean

JUNE 16, 2017

As an example, I wrote an article a while back testing different methods of posting photos from a desktop photo to Instagram. I received an email from a subscriber asked a great question: Hi Sean – I’m trying my darndest to figure out how to post a tweet on my Facebook timeline. Just select and copy the URL of the tweet.

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Facebook URL Questions Publishing 254

SocMed Sean

JUNE 19, 2017

Last week, I responded to an email asking me how I post my tweets or tweets I liked to my Facebook page. To continue in this series of social media cross-promotion, I thought I’d go ahead and add a follow-up post that answers the question of “how do a share a Facebook post on Twitter?

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Twitter Facebook Privacy URL 246

Jon Loomer

MARCH 8, 2022

.” Now paste in the URL where you’ll want to add standard events and click “Open Website.” Events by URL. An example would be a CompleteRegistration confirmation. So, you would click “Track a URL.” But, Facebook provides very limited opportunities for adding parameters.

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Eventful Tools URL Issues 195

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel events and custom conversions help define an action for Facebook.

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Conversation Facebook URL Report 153

Jon Loomer

JANUARY 12, 2020

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. You can even customize the URL by placement.

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Facebook Aggregator Meme URL 170

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. Facebook only reported on 133 link clicks. But, guess what?

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Organization Conversation Facebook Metrics 212

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Within your Shopify preferences, paste your Facebook Pixel ID.

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Facebook WordPress Eventful URL 204

Jon Loomer

MAY 31, 2023

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. You have the option of crawling the website, submitting a sitemap, or entering in URLs manually.

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Training Content URL FAQ 185

Jon Loomer

FEBRUARY 7, 2024

Real-World Validation This is the most obvious example of Ads Manager results that are too good to be true. Let’s use a couple of examples. Unfortunately (or luckily), I don’t have an example of that to show you. Within the same View Details screen from the Event Overview tab, go to Event Breakdown and select URLs.

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Report Sample Samples API 177

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Default Page.

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Facebook Marketing Aggregator URL 161

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Eventful Conversation Facebook URL 123

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

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Eventful Facebook Upcoming Conversation 212

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Within your Shopify preferences, paste your Facebook Pixel ID.

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Facebook WordPress Eventful Google 148

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Visitors based on URL visited. Facebook Analytics. SIGN UP HERE. ]. All are great!

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Eventful Facebook Analytics Aggregator 167

Hootsuite

MAY 2, 2023

For new agents and veteran brokers alike, real estate Facebook Pages play a major role in building awareness and having a strong online presence. Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business.

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Real Estate Facebook HootSuite How To 102

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Within your Shopify preferences, paste your Facebook Pixel ID.

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Facebook WordPress Eventful Google 146

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. Other times, they are the result of Facebook’s functionality (Example: Lead Ads are unpublished by default). A published post means that the post appears on the Facebook page associated with the post.

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Publishing How To Facebook Advertising 163

Laurel Papworth

AUGUST 27, 2012

How to get a custom URL for Google Plus. with Google’s official version of a Facebook USERNAME. Google Plus Business Pages suck as much as Facebook Pages though, as they are identical. Anywho, How to add a Google Plus custom URL. Custom URLs for Google Plus. Some examples are: google.com/+customURL/ posts.

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URL Google How To Policies 105

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

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Facebook Template Templates URL 162

BeingOptimist

JULY 24, 2021

Hey, do you wanna know how to lock Facebook profile? I will mention some of the simple steps to lock your Facebook profile. Nowadays it’s really important to secure your online profile so why not your Facebook profile. Your Facebook profile includes your data so it is really important to lock your profile. users timeline.

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Facebook How To Privacy URL 98

Hootsuite

JUNE 28, 2023

Common examples of dark social are: Private messaging apps (e.g. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page.

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HootSuite URL Analytics Forums 120

Hootsuite

MAY 3, 2021

They’re not affected by changes to third-party cookies or the Facebook pixel. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Here’s a UTM example link with parameters in place: The UTM parameters are everything that comes after the question mark.

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Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. For example, maybe you need to know the right image sizes for a certain platform. The company is active on Twitter, Facebook, TikTok, and Instagram. How often should we post?

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Social Media HootSuite How To URL 140