Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap.

Examples 185

Examples Real Estate Hotels Marketing 185

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 141

Examples Campaign Tips UGC 141

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 91

Analysis Report Examples Tools 91

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? There are countless examples of social proof online.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. Today, I want to give you an example of just how powerful this approach has been for me. In this case, I only used Facebook Feeds. Facebook’s default attribution window is 28-day click and 1-day view. Absolutely.

Examples 205

Examples Conversation CPM Campaign 205

Buffer Social

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business 92

Small Business Groups Groups Examples 92

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense.

Examples 92

Examples Campaign Discount Marketing 92

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Examples 62

Examples B2B ROI CPA 62

agora pulse

JULY 5, 2017

You know that Facebook Messenger isn’t just about chatting with your friends about where to meet up for dinner, right? There are a gazillion excellent Facebook Messenger business examples that you can learn from if you want to improve your customer service, gather market feedback, and get new leads and sales.

Examples 144

Examples Social Media Facebook Consultant 144

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Strategy 118

Strategy Facebook Marketing FAQ 118

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Market Pages. Default Page.

Facebook 161

Facebook Marketing Aggregator URL 161

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

AUGUST 4, 2022

In an increasingly competitive hiring market, 52% of marketers say finding experienced talent is their number one challenge this year. 10 ways to say ‘We’re hiring’ on social media (post examples). For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Examples 99

Examples Social Media Skills Team 99

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 104

Instagram Facebook Marketing Features 104

Jon Loomer

JANUARY 4, 2023

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. Here’s an example: – PRODUCT: Power Hitters Club – Elite. – VALUE: [Your Value].

Eventful 203

Eventful Facebook Price Process 203

Sprout Social

OCTOBER 28, 2021

Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce.

Examples 114

Examples Module Buy MySpace 114

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 101

Examples Template Templates How To 101

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. What is Facebook marketing? Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Sociallyin Insider Blog

JULY 31, 2020

Facebook ad re-targeting is an incredible tool in a marketing professionals arsenal. By utilizing Facebook ad re-targeting, you’ll be able to close more deals by utilizing potential customers who are already familiar with your product and remind them of what they’re missing out on.

Examples 98

Examples Facebook Tools Products 98

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition?

Examples 110

Examples Strategy Marketing Discount 110

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Altering existing strategies can be difficult, too.

Template 52

Template Templates Examples Social Media 52

Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. This is the most significant update to Facebook lead ads in years. The color scheme, for example, will apply to buttons, text, and the form generally throughout. You can watch it here… @jonloomer Big updates for Facebook lead ads forms.

Facebook 210

Facebook Overview eBook Course 210

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Jon Loomer

JANUARY 9, 2023

You can easily view where Facebook conversion events are firing by domain and URL. Let’s take a closer look at where this information is found and examples of how it’s so useful… Event Breakdown. Some examples… 1. Do you use this feature to view where your Facebook conversions happen?

Eventful 183

Eventful Conversation Facebook URL 183

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. They used green cheese as an example. The Facebook algorithm, based on the mention, would infer an interest in green cheese. Some examples: RVs.

Study 202

Study Facebook Advertising Research 202

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. Example: “His reaction was priceless!”

Video 202

Video Facebook Policies Feed 202

Ignite Social Media

OCTOBER 1, 2018

A chatbot is a service, powered by rules, that you interact with via a chat interface such as Facebook Messenger, Slack, or a website widget. B2B Chatbot Examples. Last year, the marketing software platform acquired Motion.ai One particular form of AI, however, has been a hot topic in the business world recently: chatbots.

B2B 119

B2B Examples Hubspot Widget 119

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting. It needs to work.

Facebook 213

Facebook Policies Issues Reputation 213

Jon Loomer

APRIL 20, 2022

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Some examples: Social Media Examiner. Digital Marketing.

Advertising 199

Advertising Facebook Privacy UGC 199

Hootsuite

APRIL 26, 2021

This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. Google My Business has a messaging feature that is much like Facebook Messenger — it makes it easy for customers to reach out to your brand and ask a question or voice a concern. Try it for Free.

Examples 122

Examples Google HootSuite Notification 122

Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. But my example will be using campaigns. So, if you filter by objective, for example, the campaigns that you pinned of that objective will appear at the top. The post Pin Campaigns in Facebook Ads Manager appeared first on Jon Loomer Digital.

Campaign 186

Campaign Facebook Features Examples 186

Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? Let’s discuss how you can do this and provide an example… Make Sure You’re Tracking Conversions. If I stuck with Facebook’s default reporting, metrics would be focused on things like Reach and Impressions.

Conversation 198

Conversation Facebook Metrics Eventful 198

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Impact of Competition.

Cost 215

Cost CPM Facebook Compete 215

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October.

Facebook 203

Facebook RSS Aggregator Mobile 203

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 200

Video Marketing ROI Buy 200

Sociallyin Insider Blog

JULY 31, 2020

Facebook ad retargeting is an incredible tool in a marketing professionals arsenal. By utilizing Facebook ad retargeting, you’ll be able to close more deals by utilizing potential customers who are already familiar with your product and remind them of what they’re missing out on.

Examples 82

Examples Facebook Tools Products 82