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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Similarly, she encourages her team to collaborate with text messaging when attending (and promoting) live events. With so many accounts and departments to support and monitor, relationship management is a crucial for any higher education social media marketer.

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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We use social media aggregation software to compose, schedule, and publish posts. I’m also looking forward to more events like the SMSsummit —in-person and virtual—to meet my counterparts and learn from them.

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The Evolution of our Social Media Team

Waxing UnLyrical

In the Fall of 2009, Education professor Alec Couros and I had a conversation about the seemingly endless number of ways social media could be used on campus. They know it is a tool to connect with stakeholders and want to use it to answer questions, listen, connect, share stories, promote events, etc.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Experiment with Flickr and/or YouTube groups to build media for specific events. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product. Consider a Lijit Wijit or other aggregator widget. Improve customer retention?

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful. Event Marketing. People will be talking about your brand in various places, but during an event, it is especially important to understand what is being said at specific event locations.

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Brand experience: Why it matters and how to build one that works

Sprout Social

This could be via your social media channels, website, in-store, during events or with your customer care team. These are aggregated so you get a holistic sentiment score for your brand and individual topics. Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads).

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags.

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