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The case for better social media technology in 2024

Sprout Social

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

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31 free social media templates that will elevate your workflows

Sprout Social

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. When implemented strategically, it can help you synthesize data, automate processes and scale your operations. Download the template 2. Get the template 21.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Jenny Li Fowler at MIT has demoed “a ton of new tools,” from Airtable to Discord to Gilded. You can do specific reports and pull data for your deans and leadership.”. For instance, her data has shown that long-form written content tends not to play well on social, so it’s up to Dani and her team to find effective ways to amplify it.

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Cross-network insights to drive your paid strategy

Sprout Social

By working campaign-level paid data from Facebook (including Messenger), Instagram, LinkedIn and Twitter as well as their associated audience networks into one report, you’ll get that time back and a few major benefits. As mentioned earlier, aggregating data is only half the battle. There’s good news though!

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New at Hootsuite: Customer Care, Inbox, and Amplify Updates

Hootsuite

Enrich: Connect to customer relationship management (CRM) or contact data platforms to keep information in sync for effective omnichannel case management, and connect to knowledge management systems for cost-effective self-serve case resolution. Ask to see Hootsuite in action with a custom live demo. . Request a Demo.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Of course, it doesn’t remove the hands-on targeting and tailoring work that goes into each project, but this kind of data would still be immensely valuable. I came away impressed. Community management.

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