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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

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Advantage+ Audience Best Practices Guide

Jon Loomer

That audience may be based on : Past conversions Pixel data Interactions with previous ads These are many of the sources you’d provide for an audience suggestion anyway. But if you find that you’re getting low-quality leads, and especially if they fall outside of your target age and gender demo, you may consider switching back.

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How to create better social listening queries

Sprout Social

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL).

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Getting Big Data to Actually Work

Buzz Marketing for Technology

Most marketers I talk with today say they are drowning in data. But in reality data they really want sits in disparate systems throughout the organization. Or if their company has invested big money in a traditional data warehouse, the results have fallen short of expectations. The problem is not access to data.

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Zero Party Data: What It Is and Why You Need It

Oktopost

We’re talking about GDPR, CCPA , and the rest of the data compliance regulation acronyms. Digital marketing is highly reliant on browser data such as cookies and third-party tracking, but with browsers taking steps to curtail data collection , it’s going to become increasingly harder to run effective marketing campaigns.

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

To tap into Facebook data, the network requires that you include specific pages, so the agency selected several fitness outlets like Women’s and Men’s Health and people like Mark Wahlberg, who is known for his intense workout routine. We pulled data from Facebook, Instagram and Twitter, then manually tallied nominations from LinkedIn.

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5 Ways to Leverage AI to Hit Sales Targets

Oktopost

From lead generation, administrative duties, crafting outreach messages, and scheduling demos, sales teams’ attention is pulled in different directions, consuming their valuable time that could be dedicated to sales demos and finalizing deals. As well as this, the recorded calls and transcriptions can be used for training purposes.

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