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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. The result is that any conversion data sent from iOS apps will be… Restricted: No defined attribution window; maximum of one ad account, 9 campaigns, and 5 ad sets with the same optimization for app install. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Mobile vs. Desktop Traffic.

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Meta Shuts Down Facebook Podcasts

Jon Loomer

When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices. There was no access to how long people listened, how many listeners you had in aggregate, or the number of subscribers.

Facebook 204
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How to use Facebook audience insights for more effective targeting

Sprout Social

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. of Facebook users access the platform from a mobile device. Are you reaching your campaign goals?

Facebook 115
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Businesses need to know the R OI of campaigns to adjust and plan for future campaigns. Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Create mobile-deep links. Manage campaign links . Monitor campaign analytics. Auto-branded links.

URL 104
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What Does 2013 Hold for Social Media?

Mindjumpers

Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well. Mobile is in general by far the biggest growing area with an increasing number of smartphones and thus mobile internet users. Read the entire report here.

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How AI insights improve decision making

Sprout Social

The bank can use AI-driven sentiment analysis to dive deep into customer feedback, collected through social media listening campaigns. This comprehensive analysis, which can be conducted in multiple languages, helps the bank identify essential improvement areas, such as mobile banking, fees and branch services.

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