Remove Aggregator Remove Analytics Remove Data Remove Research
article thumbnail

45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. BrandMentions.

Analytics 179
article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 ways to create better buyer personas with social media data

Sprout Social

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. What is a buyer persona? Glad you asked.

Data 141
article thumbnail

A Privacy-First Digital Marketing Landscape

Dave Fleet

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Data with empathy.

Privacy 195
article thumbnail

The case for better social media technology in 2024

Sprout Social

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

article thumbnail

How to use Facebook audience insights for more effective targeting

Sprout Social

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. To understand your audience’s relationship with Facebook, start by researching the latest platform demographic data.

Facebook 115
article thumbnail

SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

The hardest part of any job I’ve had is caring about data and analytics. I love it when students of alumni react joyfully to a post that reminds them of good times they had at HMC or when we’re able to share our students’ and faculty members’ impressive research with a broader audience. Excel sheets make me sad. Time management!