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How AI insights improve decision making

Sprout Social

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

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31 free social media templates that will elevate your workflows

Sprout Social

It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches. Get the template Social media reporting templates Data aggregation takes enough time as it is, without having to build an entirely new performance dashboard to go along with it. Download the template 11.

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

Here’s a list of social insights into an average mom’s conversation on social: 59% of moms talk about infants more than any age group. This shift to predictive analytics has been brought on by technology, but also by a shift in thought from aggregate analysis to individual treatment , and from universal insights to personal insights.

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5 ways to create better buyer personas with social media data

Sprout Social

When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140
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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. This was the first-ever use of the hashtag: how do you feel about using # (pound) for groups. To find hashtags that are specific to your brand, your industry and your audience, you’ll have to do a little research.

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End of contract: How to build a business case for continuing the agency-client relationship

Sprout Social

We spoke with Katie Dubow, President of Garden Media Group , winners of our 2020 Always Be Growing Sprout Partner Value Award , for tips on how to prepare for successful client renewal conversations. If you’ve helped clients navigate and respond to crises on social, sentiment analysis is a great way to prove your impact. Be proactive.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. Keyword Research/SEO. By Peter Caputa. This is a very successful company. It works the other way too. Social Media.