agora pulse

DECEMBER 13, 2018

Europe’s General Data Protection Regulation (GDPR) came into effect on May 25 this year. In doing so, it began an overhaul of the data protection process giving users more authority over their personal data. In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data.

Social Media 132

Social Media UGC Adwords Influencer 132

Convince & Convert

JULY 24, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. This sets up the same dynamic as Google has with its AdWords. Whither the Check-In?

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Twist Image

JULY 18, 2012

If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions? One of the things I loved about Google AdWords happened with the advent of AdSense.

Adsense 105

Adsense Yahoo Social Graph Adwords 105

Techipedia: Tamar Weinberg

APRIL 24, 2012

How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from? This post will talk about how to set up lead tracking on your site, take the guesswork out of your marketing, and help you get more, high quality leads. Other firms tie a phone number to each keyword within the AdWords campaign.

Adwords 155

Adwords How To Module Aggregator 155

Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “

Instagram 107

Instagram Adwords Advertising Feed 107

Twist Image

SEPTEMBER 28, 2012

There is a much bigger marketing and sales opportunity that exists. The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). I am not bullish on advertising as Facebook's main revenue model. I never liked Facebook as an advertising platform.

Adwords 102

Adwords Facebook Retail Apple 102

Navolutions

DECEMBER 11, 2014

We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. This new update is an easy thing to do when you have that data. Do I have to buy a Facebook Ad for my fans to see my posts?

Small Business 162

Small Business News Adwords Buy 162

Social Media Strategies Summit

APRIL 15, 2021

Given two brands with the exact same product, people tend to buy from the one they feel connected to. Do some research, use social media analytics and web analytics data to identify and understand your existing customers. About the Author: Gaurav Sharma is the Founder of Attrock , a digital marketing company.

Process 161

Process Communities Brands How To 161

Socialmedia.biz

JUNE 17, 2018

Whether you’re a bootstrapping entrepreneur, a product owner testing a new market, or just a savvy marketer, Facebook ads provide a golden opportunity for advertisers to reach a highly targeted audience at a fraction of the cost of other marketing efforts. Facebook has your answer. Step 1 – Find your target.

Campaign 71

Campaign How To Facebook Adwords 71

Writtent Blog

MAY 31, 2013

This week’s content marketing strategy guide from the most popular blogs concentrates on advanced content techniques. There are some secrets on how to produce even more than your content marketing strategy requires. Surveys and polls are necessary to acquire valuable data that can consequently be turned into more content.

Curation 80

Curation YouTube Products Crowdsourcing 80

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. In this article I am going to walk you through the most important GA admin settings, I’ll explain what they are and how and when you should use them to get the most return on your marketing efforts.

Analytics 110

Analytics Google URL Adwords 110

Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “

Instagram 74

Instagram Adwords Advertising Feed 74

Twist Image

JUNE 12, 2015

It is something that affects both B2B and B2C markets. They don't have to adjust their marketing. Most importantly, they connect (in their language, communication, marketing and advertising) by having team members that aren't just current on digital marketing trends, but these kinds of team members who know no other way.

Adwords 40

Adwords Startup Advertising Mobile 40

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers.

Strategy 186

Strategy Wiki Sysomos Widget 186

Convince & Convert

OCTOBER 8, 2015

However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. I then analyzed this data to figure out whether or not Wikipedia had indeed lost traffic. Out of 165,177 URLs found in the commercial query tested in the Moz data, 12,105 of them were from Wikipedia.

Wikipedia 60

Wikipedia Google URL Adwords 60

Twist Image

APRIL 19, 2013

" There is a big lesson in this data. The education phase will help businesses (of all kind) better understand what the channels can actually do to augment their sales, marketing and communications. How much money are you willing to spend against your marketing and communications. Defining the target market.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Sprout Social

AUGUST 14, 2019

As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. Learning about paid ads and how they work is yet another skillset that can help you expand your expertise as a marketer. Learning about paid ads and how they work is yet another skillset that can help you expand your expertise as a marketer.

Adwords 85

Adwords Marketing CPC Groups 85

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. The problem is some marketers aren’t sure how or where to start when it comes to proving the value of social.

Social Media 104

Social Media How To ROI Hashtag 104

Kikolani

FEBRUARY 23, 2016

For example, if you’re trying to attract leads for a new social media course, look at the Facebook Ad Insights data for pages published by Amy Porterfield, Jon Loomer, Kim Garst and LKR Social Media. Your ideal audience may consist of people who work from home or in a small office since they’re apt to buy your online course or ebook.

Facebook 72

Facebook Template Templates How To 72

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. This doesn’t means to say they are not interested and they won’t buy from you. For example, I’m running a conference with Mark Schaefer on Content Marketing in Dublin and we’d like to see where the sales are coming from. Analyzes data relevant to SEO.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 147

Google Picasa Engineering Adwords 147

Bare Feet Studios

SEPTEMBER 17, 2012

Use the AdWords Keyword Tool to assist , even if you are not buying AdWords. When a page is published there is generally a publish date included in the meta data. Google says, why are all these pages about the same thing? Too new or Too old. Bounce Rate.

SEO 79

SEO Organization Fashion Google 79

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

ProBlogger

FEBRUARY 20, 2013

I really love the idea of buying and selling websites. Recently I listed one of my blogs on Flippa , a marketplace for buying and selling websites, and sold it successfully. At that time I was thinking of starting a blog in the internet marketing niche, which is the niche that WPBlogTips.com covers. It’s a lot of work!

Case Study 43

Case Study Study Buy Adsense 43

Bill Hartzer

MAY 18, 2015

Bill Hartzer: Do you use any other media/social outlets to market your business? Of course, I use Facebook , Twitter , LinkedIn , Google Plus as well as more traditional offline marketing methods. Those people who are most interested in buying tickets primarily use Google.

Small Business 60

Small Business Google SEO Adwords 60

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Listen Now.

Social Media 115

Social Media Groups Groups Team 115

Sprout Social

DECEMBER 15, 2016

Extreme Programming Explained” is a thorough but quick introduction to the XP management philosophy and walkthrough of how to involve the whole team to get buy in on said philosophy. Recommended by Alicia, Brand Marketing Specialist, and Shane, Software Engineer. Recommended by Greg, Data Science Lead. Our Nonfiction Picks.

Team 40

Team Engineering Software Handbook 40

Buzz Marketing for Technology

DECEMBER 15, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Email this to a friend? Share this on Facebook. Tweet This!

Advertising 261

Advertising B2B Facebook Adwords 261

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in. million, a 2.1

Statistics 141

Statistics LinkedIn Marketing B2B 141

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Influencer marketing. per $1 spent. Social media stories.

Social Media 96

Social Media CPM ROI Marketing 96

ProBlogger

SEPTEMBER 22, 2012

AdWords is the system Google uses for advertising. Right now Google is offering $75 free to anyone that wants to try out AdWords. That’s a good chunk of change but it can easily disappear in a day on AdWords and give you nothing to show for it. If you have never heard of AdWords you should probably start here.

Adwords 39

Adwords Adsense How To Microsoft 39

Koka Sexton

FEBRUARY 26, 2019

The concept of marketing has become firmly established in our lives over the past decades. We can surely consider that using various marketing tools is a necessary condition to build the business and to make it succeed. All this requires a marketing campaign. You can get perfect marketing metrics but starve due to lack of sales.

Campaign 61

Campaign Marketing Adwords CPC 61

Buzz Marketing for Technology

MARCH 13, 2014

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272

ROI Data Analysis Conversation 272

The Way of the Web

AUGUST 9, 2010

Advertising – Ad networks, affiliate deals, and particularly advertising linked closely to search works, such as Google Adwords. But the nature of the internet, and relatively open networks like Adwords (which have no minimum barrier to entry), means that there are always going to be an increasing number of options for advertisers.

Content 28

Content Adwords Adsense Advertising 28

ProBlogger

JULY 20, 2011

Set up a budget : If you believe in your site’s business model, set aside some money (even $25 a week) to run Google Adwords / Facebook ad campaigns. Also, look at the buying patterns of your target customers. Offer three products on the site and build your content, marketing and networking around these offerings.

FeedBurner 42

FeedBurner Adsense Campaign Software 42