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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. What types of media do they post? What tabs or features do they use (e.g.,

Analysis 186
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Google AdWords – Easy Tips for Bloggers and Small Business Owners

Kikolani

Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. Track the conversions and use the recorded data in Google Analytics to see what serves you the best. Campaign Budgeting.

Adwords 155
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Must have digital skills for PR pros

Sherrilynne Starkie

They pull actionable insights from data, they experiment and are always innovating. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising.

Skills 179
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You have to be in social networks, but what role do they play in marketing strategy?

Audiense

The reality is that social networks as a social platform (I’m not talking about advertising) are not a direct conversion channel such as Adwords. We use social networks to socialize and search engines to find information, buy, etc. The reason is simple. Social networks are just that, social.

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Can Ads Actually Make Foursquare Better

Convince & Convert

In April, Bloomberg cited Foursquare data showing 6 million daily check-ins in January 2013 versus 4 million per day in January 2012. I have no reason to doubt their data, but anecdotally I see “check-in” waning, at least amongst the people I follow in social media. Whither the Check-In?

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Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer Social

Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. What Remi found was that the keyword “stickers” is saturated by people looking to print their own stickers, rather than buy pre-made stickers. A false start with PPC ads.

Instagram 107
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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. This new update is an easy thing to do when you have that data. Do I have to buy a Facebook Ad for my fans to see my posts?