Sherrilynne Starkie

DECEMBER 6, 2017

They pull actionable insights from data, they experiment and are always innovating. And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Good ones also bring a natural curiosity to their work.

Skills 179

Skills Adwords Hubspot HootSuite 179

Social Media Marketing

MARCH 7, 2018

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.

Social Media 85

Social Media Telecommunications Avatar Microblogging 85

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Google 167

Google Adwords Marketing YouTube 167

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going?

Yahoo 195

Yahoo Marketing Apple Analytics 195

The Social Media Incubator

DECEMBER 16, 2013

For years, Google provided marketers with its keyword research tools, free of charge. In the past, Google Adwords users could use the Google AdWords Keyword Research Tool while logged into their accounts. To use Keyword Planner, you have to be logged into your Google AdWords account.

Research 125

Research Adwords SEO Engineering 125

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

Marketing 181

Marketing Influencer SEO Adwords 181

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 113

Course Skills Marketing Training 113

Sherrilynne Starkie

DECEMBER 7, 2013

‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. It’s anonymous and the advertiser doesn’t get any usage data about the visitor, so retargeting protects shoppers’ privacy. Content marketing: feeling ripped off? Featured Headline Marketing'

Retail 296

Retail Adwords Statistics Privacy 296

Audiense

JULY 3, 2018

This is a guest post written by Tristán Elósegui , founder and marketing consultant at Matridiana. Their role in a marketing strategy has changed over time. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. The reason is simple.

Social Networking 92

Social Networking Strategy Adwords Marketing 92

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Little Web Giants

FEBRUARY 19, 2014

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. Adwords was not using up our daily ad spend. We knew it was a big market. First I used the Google Adwords Ad Preview and Diagnosis tool. Location targeting exhibits problems for some search terms. IP2Location.

Adwords 31

Adwords Google GPS Campaign 31

SocMed Sean

AUGUST 12, 2018

With a background in online marketing, Jade has always had a love for the written word. As someone trained in technology and the law, but who works in digital marketing, I completely concur with her thoughts below. Whether we realize it or not, we spend time each day engaging in activities that could be defined as marketing.

Course 100

Course Skills Marketing Training 100

Twist Image

JANUARY 8, 2013

The sad truth is that marketers have - for decades on end - done ourselves in. Even the media channels that you love: Twitter , Facebook , YouTube and here, at The Huffington Post , there are many fine marketers behind the scenes doing everything they can to figure out how to make you the product. The AdWords of life.

Adwords 101

Adwords Marketing Advertising Tourism 101

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Convince & Convert

MAY 2, 2014

Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. He also talks about the new Google+ integration with Google AdWords. Ultimately, Google is in the content ranking business. If you could do a Skype call with any living person, who would it be? Seth Godin.

Google 147

Google Content Marketing Adwords 147

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Little Web Giants

FEBRUARY 19, 2014

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. Adwords was not using up our daily ad spend. We knew it was a big market. First I used the Google Adwords Ad Preview and Diagnosis tool. Location targeting exhibits problems for some search terms. IP2Location.

Adwords 28

Adwords Google GPS Campaign 28

Convince & Convert

JANUARY 14, 2014

Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come. Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts: 1. Wordtracker is a free tool similar to the Google Adwords Keyword Tool.

Microsoft 161

Microsoft Marketing Engineering Adwords 161

Bill Hartzer

FEBRUARY 14, 2012

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 95

Adwords Paid Search Yahoo Microsoft 95

Webbiquity SMM

APRIL 26, 2011

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

Consultant 137

Consultant SEO Adwords Tools 137

Buffer Social

MAY 21, 2018

So no apps or third-party products will be posting on their behalf or accessing their own or their friends’ data without being given really explicit permission. But what does this mean for marketing on Facebook? Moz’s Whiteboard Friday has made their blog a go-to destination for search engine marketers for a few years.

API 111

API Facebook Marketing How To 111

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day. Let’s dig right in.

Adwords 278

Adwords SEO Compete Analytics 278

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Adam Sherk

JULY 9, 2013

But what about using search and social data to influence the editorial calendar over the longer term? But allowing search and social data to influence (not dictate) the editorial calendar and content planning process can reap significant benefits for traffic and audience development. Search Queries data in Google Webmaster Tools.

Research 183

Research Content Hitwise Adwords 183

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Setting social media KPIs means pegging goals to data like web traffic and leads.

Social Media 144

Social Media ROI Social Media Management URL 144

Twist Image

APRIL 2, 2013

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? The seminal business book on this topic, The Cluetrain Manifesto (originally published in 1999) said that "markets are conversations."

Marketing 109

Marketing Adwords Advertising Publishing 109

agora pulse

APRIL 5, 2017

The data speaks for itself. If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze. This keeps the overall experience consistent and you are able to analyze the data at all the levels – whole account, campaign, ad set, or ad. Don’t worry. Excluded locations.

Adwords 133

Adwords Metrics CPC Campaign 133

Twist Image

MAY 9, 2013

You can''t throw a marketer down a flight of stairs these days without hearing the terms, real-time bidding, big data, retargeting and native advertising tumbling off of their tongues. It has become so pervasive that it''s beginning to make social media, mobile marketing and plain-old digital advertising seem somewhat antiquated.

Adwords 84

Adwords Marketing eBook Advertising 84

Convince & Convert

OCTOBER 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. What This Means for Content Marketers. Content that people like, Google will like. The rich will get richer.

Google 167

Google Content Adwords Paid Search 167

Bill Hartzer

MARCH 31, 2014

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

Domain Name 167

Domain Name Google Adwords Paid Search 167

Bill Hartzer

MARCH 5, 2013

Here at Standing Dog , an interactive marketing agency based in the Dallas, Texas area, we have a job opening for a PPC (Pay Per Click) specialist. Ideally we’re looking for someone who is Google AdWords certified. Google AdWords Editor, Microsoft Bing Ads Editor, Yahoo! Search Marketing Desktop).

Adwords 127

Adwords Real Estate Microsoft Yahoo 127

Small Business Mavericks

APRIL 25, 2011

» Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. 2 Responses to “Where Should You Spend Your Marketing Time? Social media is fun.

Small Business 161

Small Business Case Study Marketing Press Release 161

Twist Image

JULY 18, 2012

One of the things I loved about Google AdWords happened with the advent of AdSense. will sell ad inventory on third-party sites and target it using its own data AND third-party data. it's about the marketing. google adwords. Don't kid yourself: the environment is getting more and more crowded. advertising.

Adsense 105

Adsense Yahoo Social Graph Adwords 105