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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

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How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand.

Startup 109
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

YouTube just launched Shorts. At an estimated $78 billion , TikTok owner Bytedance is the world’s most valuable startup. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. The report puts TikTok behind Tinder, YouTube, Netflix, iQIYI, and Tencent Video.

Marketing 145
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3 Online Automation Tools To Free Up Your Time

Twenty4 Social

There is an automation tool for all possible tasks, from email marketing to paid advertising models. MailChimp is a favourite email automation tool for startups and digital nomads. The trick is to find the automation tools that fit into your lifestyle and business model. Here are 3 of the better automation tools out there. #1

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Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

The Realtime Report

Twitter acquires password startup Mitro – Twitter acquired small password security startup Mitro, with plans to keep the team but not the product; Mitro’s product will live on as an open source project (TechCrunch). Let us know in the comments below.

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Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

Facebook acquires LiveRail for $400M to $500M to serve video ads everywhere, improve its own – Facebook purchased video ad tech startup LiveRail, which connects marketers to publishers on both web and mobile to serve video ads (TechCrunch). Any social media updates that we missed? Let us know in the comments below.

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Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

Social media advertising investments will continue to grow, with a 17% compound annual growth rate from 2016 to 2021. But small businesses, startups, and companies with limited funding often don’t have access to high social media budgets. On the other hand, targeted YouTube ads cost on average, $0.10–$0.30 So, you need video.