Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! “In

Nielsen 112

Nielsen Overview Sports Influencer 112

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. Cottonelle scored big with a post-publishing advertising strategy.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

FEBRUARY 23, 2019

Depending on your conversion and engagement goals, you can use these figures to publish content that caters to your target audience. Most brands stick to using a ‘broadcast approach’ on social media, hoping that as long as they’re publishing campaigns, people will continue to engage with them.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Proactive Report

MAY 12, 2013

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Branded content or native advertising is much more than the old advertorial.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. recently published the results of their research into Instagram influencer payment.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Twist Image

OCTOBER 18, 2011

The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. advertiser. advertising. advertising model. nielsen mckinsey company.

iPad 104

iPad Nielsen Advertising Activities 104

Proactive Report

MAY 12, 2013

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Branded content or native advertising is much more than the old advertorial.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Branded content or native advertising is much more than the old advertorial.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. Similar Posts: Branded Content: 6 Things To Remember before Publishing. The post addressed the key factors in building a successful client-agency relationship. Have the guts to do one or the other”.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Convince & Convert

FEBRUARY 17, 2016

Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others).

Influencer 60

Influencer Marketing Nielsen Case Study 60

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. For a more indepth look at social media and internet marketing check out the full article published in HVACR Business September Issue. Look inside > Do You Fear Internet Marketing and Social Media?

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Let’s hope more social metrics are developed or published that give us the frame of reference we crave. In Charlotte, North Carolina there are something like 1.7

Metrics 127

Metrics Postrank Klout Marketing 127

Convince & Convert

NOVEMBER 20, 2015

The blogging space has grown to be a major part of online publishing with a huge following and audience. Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement.

Advertising 60

Advertising Data Collaboration Blogger 60

Diva Marketing Blog

FEBRUARY 23, 2009

The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices. The Advertising Research Foundation The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. 

Research 40

Research Social Media Cymfony Sample 40

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. According to a recent report from Nielsen, U.S. An important takeaway for advertisers. Specifically, vertical video vs. square video. Buffer averaged $0.29

CPC 111

CPC Video Cost CPM 111

Webbiquity SMM

JULY 22, 2014

Shane Snow publishes wisdom gleaned from his interview with former New York Times editor Neil Chase , regarding the value of buiding a brand newsroom (“Today, a business can create and distribute quality content that engages people…But creating content is a new skill for most companies, so it requires new capabilities and expertise.

Press Release 217

Press Release Nielsen Blogger SEO 217

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. According to a recent report from Nielsen, U.S. An important takeaway for advertisers. Specifically, vertical video vs. square video. Buffer averaged $0.29

CPC 85

CPC Video Cost CPM 85

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Sounds great, right! First things first: Why use Facebook ads?

Advertising 40

Advertising Facebook URL Campaign 40

Bill Hartzer

DECEMBER 14, 2009

But many have criticized Goldman Sachs CEO and spokesperson Lloyd Blankfein for statements published in the November 8 edition of the UK’s Sunday Times in which Blankfein claimed the company was “doing God’s work.” Kentucky Fried Fiasco ,” reports Advertising Age. Share this on Mixx. Share this on Reddit. Stumble upon something good?

comScore 151

comScore Real Estate Banking Handbook 151

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Koka Sexton

MARCH 24, 2009

Adam Brown , Coca-Cola Allen Weiss , MarketingProfs Andrew Hoppin , New York State Andrew Weissman , Betaworks Barry Judge , BestBuy Bart Cas , Pepsi-Cola Bill Schrier , WA – City of Seattle Billy Sanez , American Airlines Bob Jeffrey , JWT Bob Livingston , Unilever Bruce Maas , University of Wisconsin, Madison Bunny Ellerin , Interbrand Health (..)

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

Adam Brown , Coca-Cola Allen Weiss , MarketingProfs Andrew Hoppin , New York State Andrew Weissman , Betaworks Barry Judge , BestBuy Bart Cas , Pepsi-Cola Bill Schrier , WA – City of Seattle Billy Sanez , American Airlines Bob Jeffrey , JWT Bob Livingston , Unilever Bruce Maas , University of Wisconsin, Madison Bunny Ellerin , Interbrand Health (..)

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Sprout Social

APRIL 25, 2022

With Instagram advertising , marketers can use eye-catching content to tap into new audiences. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. With each one publishing new episodes multiple times per month, they are constantly churning out high-quality content.

B2B 123

B2B Instagram How To Marketing 123

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). We’re all hungry for data.

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

OCTOBER 4, 2016

Advertise to potential customers. Consistency and publishing frequency can help your audience learn when to expect new content from you, and keeping a consistent schedule makes sure you maximize engagement without hitting any lulls or stretches without updates. higher than Nielsen’s norms for online advertising.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Hootsuite

OCTOBER 15, 2020

Plus, just about everyone likes to see inclusivity in advertising. Before you hit publish, consider how assistive tools like screen readers will read your copy. PS: Hootsuite lets you upload subtitle files alongside your social videos in Compose, so that you can easily publish videos with closed captioning. Make text accessible.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). If you did nothing but attempt to read all of the marketing content that is published today, you wouldn’t be finished this year. This is an important blog post, because it makes a prediction.

Sites 96

Sites Industry Blogger News 96

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. link] Mark Nielsen Is Twitter for Business Even Worth the Trouble? Which do you believe? So is Twitter useful for business?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Later

APRIL 14, 2019

Dubbed “the Super Bowl of Instagram advertising”, Coachella is a melting pot of experiential marketing, exclusive parties, and branded events that everyone wants to be part of. According to a Nielsen study , 76% of festival attendees feel more favorably toward brands that sponsor a concert or tour.

Trends 58

Trends Instagram Collaboration Hosting 58