TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads
Social Media Today
JANUARY 10, 2022
TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.
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Trending Sources
Does your brand take bloggers seriously?
Sherrilynne Starkie
FEBRUARY 23, 2013
Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.
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How to Kick-Start Your Content Marketing [Report]
Mindjumpers
SEPTEMBER 12, 2012
Businesses need to transform themselves into publishers and develop the processes, technology and employees to deliver highly relevant content at scale in order to obtain success. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers.
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242 Facebook Updates that May Warrant a Marketing Plan Tweak!
Harp Interactive
APRIL 27, 2010
Nielsen reported that in January, U.S. Users can thumbs-up individual pages with one click and publish that to Facebook (real time profile changes). Open social graph will lead to personalized web experiences and publishers will be able use behavioral targeting. consumers spent a staggering seven hours a month on Facebook!
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What Does 2013 Hold for Social Media?
Mindjumpers
NOVEMBER 23, 2012
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.
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The New Measurement: Shifting from Traditional PR to Growth PR
Waxing UnLyrical
NOVEMBER 20, 2018
Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally.
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Study Finds Advertisers Get a Boost from “Media Multitasking”
The Realtime Report
APRIL 10, 2019
The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. television viewers simultaneously used another device while watching television.
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6 Brands Achieving Amazing Results on Facebook
Social Media Strategies Summit
JUNE 8, 2023
Legions of NFL fanatics signed the petition and shared Pennington’s message on Facebook and other platforms: Image source RESULTS : #FlipTheTurf attracted coverage from high-profile global publishers, from The Athletic to the Daily Mail to the Japan Times. upturn across the brand’s whole product portfolio.
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Uncovering the Madrid World Pride Audience
Audiense
JULY 7, 2017
A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!
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New Platforms + Meager Results = Same Old Song And Dance
Twist Image
JANUARY 26, 2017
Some publishers have also started to put less emphasis on Facebook Live, in which media companies create live video that's hosted on the social media platform. The group concluded that, for many publishers, Facebook Live 'has yet to scale or prove a revenue model.'. It's (really) just the same old song and dance. But that's not all.
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This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. Cottonelle scored big with a post-publishing advertising strategy.
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#measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden)
Waxing UnLyrical
JULY 24, 2012
via @ nielsen shar.es/szPMq Lee recently published Optimize , which is just a terrific book (consider that my unofficial review, though a more official one is coming!), You just read #measurePR Recaps for June-July (Chats with @kdpaine, @geoffliving, @leeodden) , originally posted on Waxing UnLyrical , published by Shonali Burke.
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5 Ways to Get More Instagram Followers
Socialmedia.biz
FEBRUARY 23, 2019
Depending on your conversion and engagement goals, you can use these figures to publish content that caters to your target audience. Most brands stick to using a ‘broadcast approach’ on social media, hoping that as long as they’re publishing campaigns, people will continue to engage with them.
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Social media management costs for businesses in 2022
Sprout Social
AUGUST 25, 2022
Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Today’s social media managers know publishing, scheduling and reporting from the native platforms would be inefficient (and, in some cases, impossible). Social media management software costs.
Key Factors For a Successful Client-Agency Relationship
Mindjumpers
JULY 24, 2015
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. Similar Posts: Branded Content: 6 Things To Remember before Publishing. The post addressed the key factors in building a successful client-agency relationship. Have the guts to do one or the other”.
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Paid, Owned and Earned Media in Digital PR
Proactive Report
MAY 12, 2013
Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Brands have indeed become the media. promoted videos. promoted tweets.
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How Much Should You Pay Social Media Influencers?
Sprout Social
APRIL 13, 2017
Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. recently published the results of their research into Instagram influencer payment.
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The True Secret of Networking and Making Business Connections
Waxing UnLyrical
OCTOBER 19, 2012
and Holly Nielsen ‘s absolutely absorbing session on communicating through & beyond disability… … what really made a difference to me was the one-on-one time I had with people I first got to know as “PR superstars,” and who then became colleagues, and who I’m now proud to call “friend.”
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244 Why Twitter Killed the Twitter Share Button
Convince & Convert
NOVEMBER 20, 2015
Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Image via BigStockPhoto.com. Where’d the numbers go? Imagine if you woke up tomorrow and all the street numbers had been washed away.
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Paid, Owned and Earned Media in Digital PR
Proactive Report
MAY 12, 2013
Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Brands have indeed become the media. promoted videos. promoted tweets.
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Paid, Owned and Earned Media in Digital PR
Proactive Report
MAY 12, 2013
Now we have owned media: we publish our content on blogs, Facebook pages and online newsrooms. Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). Brands have indeed become the media. promoted videos. promoted tweets.
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40 The Shift To TV Everywhere
Twist Image
OCTOBER 18, 2011
nielsen mckinsey company. While Twitter feeds light up with mentions of TV shows, it turns out that Social Media doesn't really affect TV all that much. active media. advertiser. advertising. advertising model. american pickers. battlestar gallactica. broadcasting. marathoning. media company. media convergence. media hacker. micro mobility.
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The Best Teachers for Influence Marketing
Convince & Convert
FEBRUARY 17, 2016
Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). Note that we’ll be publishing a blog post for each episode here at Convince & Convert , too. So what do you do now? How do you get your content seen, heard, and played?
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How to Make Short-Form Videos That Stand Out
Hootsuite
MAY 18, 2023
Data from Nielsen found that globally, an average of 64% of TikTok users say they can be their true selves on TikTok, while an average of 56% of TikTok users say they can post videos they wouldn’t post elsewhere. shaq #duet with @karaleighcannella #shaqaroni Ayyye # ole girl was hittin that #shaqaroni dance.
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Good Writing Remains a Core PR Skill
Proactive Report
JANUARY 11, 2012
Replacing the journalists, we have new audiences for news releases: search engines and news engines index and publish news releases. News, Google News and many other news websites listed in the Nielsen top ten. And, as a result, the public reads them. News has the largest news audience in the world.
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Do You Fear Internet Marketing & Social Media
The Social Media Incubator
SEPTEMBER 1, 2009
A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. For a more indepth look at social media and internet marketing check out the full article published in HVACR Business September Issue. Look inside > Do You Fear Internet Marketing and Social Media?
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10 Techniques to Get More Comments on Your Blog
ProBlogger
SEPTEMBER 22, 2022
A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. This article was first published October 12, 2006 and updated September 22, 2022. Photo by Alexander Shatov on Unsplash.
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35 The 4 Marketing Metrics Mandates
Convince & Convert
NOVEMBER 23, 2010
Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Let’s hope more social metrics are developed or published that give us the frame of reference we crave. In Charlotte, North Carolina there are something like 1.7
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Tools do not a master make [redux]
Buzz Marketing for Technology
JUNE 25, 2008
Tufte has described his issues with PowerPoint in magazine articles (such as PowerPoint is Evil in Wired magazine), in a self-published essay entitled The Cognitive Style of PowerPoint , and in a chapter in his latest book Beautiful Evidence. Don Norman , of the Nielsen Norman Group , has a different take on PowerPoint.
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10 Techniques to Get More Comments on Your Blog
ProBlogger
SEPTEMBER 22, 2022
A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. This article was first published October 12, 2006 and updated September 22, 2022. Photo by Alexander Shatov on Unsplash.
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7 Myths You Believe About Freelance Copywriters
Writtent Blog
JANUARY 25, 2015
Nielsen research has found that consumers are increasingly using content for decision-making, but only when it carries some expertise. Hiring a writer with a broad knowledge of inbound marketing can ensure you receive content that’s literally ready to publish. If you value expert-driven writing, you’re correct.
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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network
Buzz Marketing for Technology
JUNE 27, 2008
This blog is maintained by me, Lisa Nielsen, and was created to enable me to share information, ideas, and resources with other innovative educators as well as begin to grow a community interested in educating innovatively. Finally, A True Reading, Writing, Publishing Machi. Enter your email address: Delivered by FeedBurner.
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279 What New Bloggers Can Learn From Some of History’s Greatest Minds
ProBlogger
OCTOBER 20, 2012
Read every blog post he publishes and comment in a relevant, valuable way. In March of 2012, Nielsen published findings which tracked over 181 million blogs around the world. If Amelia Earhart could get up in the air; you can absolutely hit the Publish button! I have been up against tough competition all my life.
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News Search and Web Search
Proactive Report
OCTOBER 26, 2011
Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase. There are many choices for news online – according to Nielsen ratings the top ten online news websites are: Yahoo! NYTimes.com.
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56 List of Brand-Side Corporate Social Strategists: Twitter Edition
Webbiquity SMM
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)
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PERSONAL KNOWLEDGE MANAGEMENT
Buzz Marketing for Technology
JUNE 27, 2008
Introduction. In his classic work published in 1968, The Age of Discontinuity, Peter Drucker (1968) coined the phrases knowledge society and knowledge worker. Cambridge, MA: Perseus Publishing. Nielsen, Jakob. (2000). Indianapolis: New Riders Publishing. Simplicity: Thee New Competitive Advantage.
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How to Make Social Media Infographics That Get Noticed
Convince & Convert
JULY 19, 2012
I’m using Microsoft Publisher, which most graphic designers would laugh at that, right? That Jakob Nielsen and other people have researched that nobody really reads online anyway. I found, I enjoy writing, but I enjoy creating the visuals a lot. But my goal is to basically just try to communicate ideas.
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers
Razor Social
MAY 15, 2019
You’ll find that power influencers sometimes publish articles on media sites, but media influencers are more likely to be journalists who write for one or multiple magazines. According to Nielsen, 92% of consumers trust recommendations from brand advocates. So, how do you check if the influencer campaign is impacting brand advocacy?
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104 How Brands Used Twitter in 2012
Mindjumpers
JANUARY 7, 2013
Additionally, mobility is not only just a trend, but a way of life and community management: Brands are using mobile devices to publish tweets, with community managers tweeting from outside the office at events and elsewhere.
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262 23 Outstanding Social PR Guides
Webbiquity SMM
JULY 22, 2014
Shane Snow publishes wisdom gleaned from his interview with former New York Times editor Neil Chase , regarding the value of buiding a brand newsroom (“Today, a business can create and distribute quality content that engages people…But creating content is a new skill for most companies, so it requires new capabilities and expertise.
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Social Media Research: Interview with Joel Rubinson of ARF - Part I
Diva Marketing Blog
FEBRUARY 23, 2009
Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Others will be presented at our annual conference at the end of March.
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40 Usable Content: a Blogger’s Introduction
ProBlogger
JULY 26, 2011
Back in the day, when the web was wild(er) and free(r), usability proponents like Jakob Nielsen encouraged site owners to stop doing things like displaying yellow text on black backgrounds, shun the Blink and Marquee tags, and focus on helping users do what they wanted to do on websites. You’ve probably heard of usability.
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39 Twitter's Supposed Lack of Loyalty: It's “too” easy
Bare Feet Studios
APRIL 29, 2009
Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Hear from Anamitra Bannerji of Twitter and Chris Abraham of AbrahamHarrison about how to use Twitter effectively in a professional context. Aloha, Share/Bookmark Thanks for reading!
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