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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

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5 ways social media listening increases customer advocacy

Sprout Social

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Social listening plays a vital role in this area. Social listening decodes the nuanced language of your customers and reveals what delights, frustrates and motivates them.

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Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips

The Realtime Report

Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips. However, we expect changing market conditions to drive increased competition and spending among holiday advertisers this year, which could put many SMBs at a disadvantage. Here are some strategies to help you reach your target consumers.

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5 Reasons LinkedIn Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

LinkedIn is a social media website, but it is pretty different from Instagram, Facebook, or TikTok. In December of 2016, Microsoft acquired LinkedIn and brought a professional cloud and network. Due to current phenomena like "The Great Resignation," LinkedIn should become an essential part of your marketing strategy in 2022.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. Are you paid enough?

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How Social Media Marketing Will Emerge Post-COVID-19

Ignite Social Media

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand.