The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]
Audiense
JUNE 27, 2018
So, we wanted to identify the most relevant players for the audience of this edition of the festival, as a practical example for companies interested in implementing an influencer marketing program or in order to develop a specific campaign with brand ambassadors and also to enlighten their PR strategy and/or media planning. Wieden+Kennedy.
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