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The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

So, we wanted to identify the most relevant players for the audience of this edition of the festival, as a practical example for companies interested in implementing an influencer marketing program or in order to develop a specific campaign with brand ambassadors and also to enlighten their PR strategy and/or media planning. Wieden+Kennedy.

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Attending & Speaking At Search Engine Strategies 2011

Jason Yormark

I’m definitely looking forward to attending at Search Engine Strategies in New York next week. It will be my return to a show I attended quite often during my tenure at Microsoft Advertising. I had the pleasure of meeting Greg back in my Microsoft days and I look forward to his moderation excellence.

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Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column

Twist Image

One of the short-term technology innovations that will cause a lots of disruption in advertising is the move from fingers, mice, keypads, clicking and more to voice commands. We've been seeing this coming for years, but Amazon Echo , Google Home , Apple 's Siri and Microsoft 's Cortana are growing up and taking over. advertising.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. There’s no advertising. Apple was supposed to be crushed by larger rivals, particularly after Microsoft developed Windows. It’s hard to say how Discord will fare under Microsoft’s ownership. It may not matter.

Apple 215
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5 ways social media listening increases customer advocacy

Sprout Social

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies. Here’s how.

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5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Seeing top keywords for your competitors gives you insight into their strategy as well as how your prospective customers think about their businesses. You can also work together with other BoostSuite users to receive expert content that you need for your strategy. BoostSuite makes building a great content strategy quick and easy.

Microsoft 159
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How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results?

Brands 176