Laurel Papworth

JULY 13, 2010

The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities. If you wanted to advertise a new baby pram, you wouldn’t necessarily choose a TV show about cars or a magazine about trucks to do it, would you? Or we can get a kiss.

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Social Networking Advertising comScore CPM 98

Waxing UnLyrical

MARCH 20, 2013

It has been, and always will be, advertising. BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. It threw away its online inventory for pennies on the dollar as throw-ins for advertisers.

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iPad Advertising Journal Flickr 218

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

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Comparison Twitter Web 2.0 Facebook 222

Ignite Social Media

JANUARY 6, 2020

Twitter – 2010. Twitter’s logo Larry the Bird undergoes a makeover , becoming a sleek silhouette very similar to what Twitter uses today. However, the name Larry has since been laid to rest in favor of simply referring to the logo as “the Twitter Bird”. Twitter launches. Credit: Shareaholic.

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MySpace Instagram Social Networking YouTube 134

Koka Sexton

JANUARY 1, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Over 100 Great Photos on Flickr I use Flickr as my online photo bucket. I was using ImageShack or something before but when I found Flickr, I was amazed. Some nights I spend an hour or more just surfing the Flickr highway finding new pictures.

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Flickr Foursquare CoTweet CoTweet 40

Waxing UnLyrical

FEBRUARY 24, 2014

Image: Siddharth Sharma via Flickr, CC 2.0. Facebook Advertising on a Small Budget. Why: Exposure, funding for advertising, and creating a strong network are just a few challenges that entrepreneurs face. Twitter Facebook Google+ LinkedIn Monday Roundup: Overcoming Obstacles. It’s still cold here.

Health Care 189

Health Care Small Business Consultant Flickr 189

Mindjumpers

AUGUST 2, 2010

Tagging Pictures are a valuable asset: upload them on Flickr and tag the pictures with the search words done in step 1, that compliment and are identified with your company. Remember to take still shots of your TV commercial and upload and tag the pictures to Flickr with keywords. Online advertising Use YouTube.

Activities 206

Activities Social Media How To Marketing 206

Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Twitter is a great platform to find and connect with gatekeepers.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

FEBRUARY 26, 2013

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” ” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static. Image: Joseph Swan via Flickr, CC 2.0.

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Content Study Flickr Advertising 256

Waxing UnLyrical

DECEMBER 11, 2013

Image: Amit Kumar via Flickr, CC 3.0. Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Twitter Google+ LinkedIn Will India See a Rise in Digital PR? 300 crore (~$48.3M) in FY 2013.

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comScore Smart Phone SMS Advertising 199

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a tool to communicate during conferences. After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. Similarly, Michael Twittered during SES in April.

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Twitter Microblogging MySpace Yahoo 131

Social Media Marketing

MAY 22, 2013

Yahoo gets with the program, Google makes some major overhauls, Nutella goes nuts on a fan, teens know how to use privacy settings (and Twitter!), Painful, but relevant is the Truth About Advertising in 2013. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. the maker of Nutella.

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Social Media Yahoo Privacy Flipboard 167

Waxing UnLyrical

JULY 14, 2014

Image: Paul Townsend via Flickr, CC 2.0 . Social media advertising is useless (or is it?). Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! Shock, horror!

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Campaign SMS B2B Case Study 194

Atom Thought

FEBRUARY 18, 2010

What happens if Yahoo also launches a social platform around it’s email service integrated with flickr? But before we delve further on the above questions, let’s understand that Google already has an orkut and a wave and yet it launched Buzz (despite it’s partnership with Twitter). Is Twitter Tweeting Enough?

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Google Flickr Yahoo Microsoft 157

Twist Image

NOVEMBER 1, 2011

The primary way that media channels are not only funded but benchmarked for success is the media and advertising that it attracts. According to a ZenithOptimedia press release on October 3, 2011, worldwide digital advertising accounted for about $64.03B. advertising landscape. advertising network. digital advertising.

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Company Yahoo Microsoft Flickr 100

Waxing UnLyrical

DECEMBER 20, 2012

Image via niallkennedy on Flickr, CC 2.0. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. Twitter Google+ LinkedIn How To Grow Your Facebook Community.

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Communities Facebook How To Consultant 234

Waxing UnLyrical

FEBRUARY 13, 2013

Last week, my friend Geoff Livingston joined us for the bi-weekly #measurePR Twitter chat. Image: moonty via Flickr, CC 2.0. Image: moonty via Flickr, CC 2.0. Yes, that was a lot to cover in an hour, but you know what Twitter is like – going here, going there, flowing here, flowing there.

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Strategy Aggregator Consultant Flickr 188

Waxing UnLyrical

NOVEMBER 20, 2012

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. Will the next generations be lured to Facebook by Farmville and stay for the advertising? Image: Family 1976 via Flickr, CC 2.0. I’ve never had a bad experience doing that.

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Facebook Tumblr Yahoo Flickr 263

Mindjumpers

JUNE 24, 2010

The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks. Check out the Slideshare presentation below or download the Social Media Playbook yourself on their website.

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Social Media Wikipedia Microblogging Delicious 234

Waxing UnLyrical

MAY 4, 2011

I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To A lot of doom and gloom if you believe the people over at TechCrunch (they also broke the story that a deal was done between TweetDeck and Twitter on Monday). Twitter has absolutely nailed the culture of its service, however.

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Tweetdeck HootSuite Flickr Reputation 205

SocMed Sean

JANUARY 1, 2012

You published 30 articles this year, but none of them have gone viral , you still only have 250 followers on Twitter (none of whom retweet you), and your Google page rank still sits at a 2. Photo courtesy of functoruser on Flickr via Creative Commons license. Photo courtesy of skpy on Flickr via Creative Commons license.

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Creative Commons Flickr Adwords Tumblr 279

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Is that even professional?

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Apple Twitter Forums Policies 154

Laurel Papworth

APRIL 13, 2010

Two, how can Twitter make money? Question two comes from Question one (in part) - if Twitter doesn’t find a way for us to show we value it, it will fold/go under/dead pool, and that would be a shame. . Social Media Monetization Models on Flickr [link]. Customer Pays Twitter . Would it work for Twitter?

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Twitter API Badge SMS 99

Waxing UnLyrical

JUNE 15, 2015

Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” Image: Jeff Gunn via Flickr, CC 2.0. ” Any of these strike a chord? .”

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Conference Diagrams Journal Consultant 100

Social Media Marketing

MAY 8, 2013

The Platforms Facebook has said that 30% of its revenue is derived from mobile advertising , and it''s a good thing, as 1 in 6 users access Facebook only via a mobile device. Big brands have been approaching Facebook about ads on Instagram , but currently there are no plans to start offering advertising. But is there a downside to it?

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Social Media Automotive Klout Flipboard 160

Waxing UnLyrical

JANUARY 17, 2014

Image: Théo via Flickr, CC 2.0. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake. Some say PR isn’t just press releases. Pro or con?

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Press Release B2B Curation Consultant 182

Bare Feet Studios

DECEMBER 4, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Social Media > Why Are Advertisers Embarrassed by Advertising? Speaking of long-lasting brands.

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Advertising Upcoming Tourism Buy 40

Waxing UnLyrical

AUGUST 22, 2012

It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. Image: West McGowan via Flickr CC 2.0. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. What do you think?

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Privacy Facebook Apple Yahoo 198

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Related Posts.

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Company Social Media Posterous StumbleUpon 231

Waxing UnLyrical

NOVEMBER 21, 2011

I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers.

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Klout CPI Foursquare Influencer 207

Twist Image

OCTOBER 14, 2010

As someone who was there when the first search engines came online (in fact, I helped launch one of them), it's no surprise that we've evolved from basic search to search integrated with relevant advertising, to search beyond text (you can now search images, audio and video). search engine advertising. Very much so. facebook like.

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Microsoft Flickr Findability Engineering 109

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements). It’s been a heck of a ride!

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Content UGC Community building Hotels 253

Kikolani

DECEMBER 4, 2012

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Photo Credit: Chris Heller on Flickr. Print Advertising. Related Posts.

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Marketing Message Boards Conference Flickr 154

Waxing UnLyrical

JUNE 13, 2016

For instance, NATO cross-promotes across a variety of channels, but they also upload exclusive content on Flickr that you can’t find on their other networks,” says Steven Mehringer , Head of Communications Services in the NATO Public Diplomacy Division, in this Socialbakers post. Wouldn't you like to be in her kitchen?

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Education Exercises Consultant Banking 100

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Badge Disqus Web 2.0 Retail 201

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Waxing UnLyrical

JANUARY 3, 2013

Image: Jewels Globe URL via Flickr, CC 2.0. This app allows you to upload photos and videos from their smartphone and share them with your friends on Facebook and Twitter. Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos.

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Crowdsourcing Price Airlines Survey 217