Two Ways To Advertise On Twitter
Small Business Mavericks
APRIL 30, 2013
Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Promoted Accounts – The other way to reach targeted followers on Twitter is to promote your account through the “Who To Follow” list on Twitter’s sidebar. Online advertising has changed a lot over the years.
Twitter Advertising Review: Not Ready For Primetime
JANUARY 14, 2013
I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. And Twitter needs A LOT more time. Twitter’s explanations of who your ads and promoted tweets show up to are very vague as well. It takes time. Wanna see the reporting we have access to?
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.
Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams
JUNE 23, 2016
Training camps haven’t even opened yet, but Twitter’s efforts to capitalize on its $10 million investment to stream National Football League games are in midseason form. Kurt Wagner of Re/code reported that Twitter bigwigs including CEO Jack Dorsey and chief operating officer Adam Bain are at the Cannes Lions International Festival of Creativity in France this week pitching ad packages for its NFL games. Derella told Wagner 60 percent of Twitter’s NFL ad inventory has already been sold, with early commitments from brands including Ford Motor , Nestlé and Anheuser-Busch.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion.
How Advertisers Are Using Facebook Ads [Infographic]
APRIL 24, 2012
Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. However, advertisers spend most money on audience growth.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. But it isn’t left just to the advertising guys, or the creative, to do this. Social Isn’t About Advertising Or PR originally appeared on Spin Sucks on April 26, 2011. Planning Social Media Advertising business goals Communication daniel stein David Armano Marketing marketing strategy PR Shelly Kramer troy claus
Is Advertising The Future Of Twitter?
AUGUST 4, 2011
Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me extremely nervous. Because as Twitter adds and tinkers with advertising, what they may not be considering is that the people who are engaged with Twitter are now grappling with advertising (especially if it starts to clutter their streams). Is advertising bad? How will Twitter know what is cool?
Agency Leads Must Absolutely Use Twitter
JULY 8, 2015
We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.
Twitter Dashboard App Launches for Businesses
JUNE 28, 2016
Twitter Tuesday announced the launch of Twitter Dashboard , an iOS and desktop application aimed at helping businesses on the social network better connect with users. Product and engineering manager Noah Pepper said in a blog post that Twitter Dashboard was created to help businesses engage with their audiences, schedule tweets and receive tips on how to foster engagement.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. To help spread the conversation to a larger community, I will liveblog the sessions this morning via this blog post, and post shorter updates on Twitter. Native Advertising: Don’t Deceive – Disclose! The sessions begin at 10:00 a.m.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. twitter.
Infographic: Native advertising effectiveness
AUGUST 19, 2013
Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Top Twitter trends for 2011. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Marketing Social Media banner ads Marketing and Advertising native advertising Infographic by Sharethrough.
Twitter Preps Brands for 2016 Summer Olympics (Infographic)
JULY 1, 2016
The 2016 Summer Olympic Games begin Aug. 5 in Rio de Janiero, and Twitter shared some tips for advertisers looking to compete. Marketing manager Jay Bavishi said in a blog post that Twitter retained market research firm Research Now to investigate what its U.S. Think about joining the conversation in real-time on Twitter starting Aug.
How Nonprofit Pros Use Twitter
JUNE 2, 2015
————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. But what is the best way to use Twitter, without wasting valuable time? I Twitter is like looking out the window of a fast moving train.
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. This made me wonder what in heaven’s name are lawyers and law firms supposed to do when it comes to Twitter?
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?
Twitter Analytics For All Users Now Available
AUGUST 28, 2014
Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. Blog Social Media Twitter twitter analytics Numbers nerds rejoice! There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.
Twitter Testing Promoted Tweet Carousel Ad Unit
JUNE 3, 2016
Twitter is testing a new ad unit, the Promoted Tweet Carousel, which is similar to the carousel ads that have proven successful on Facebook and Instagram. One major factor that makes Twitter’s Promoted Tweet Carousel different from carousel ads on Facebook and Instagram is the ability for advertisers to include both their own tweets and tweets about their brands, and Bragdon noted that advertisers must obtain “explicit permission” from Twitter users before using their tweets. — Twitter Advertising (@TwitterAds) June 3, 2016. https://t.co/s7kYJUPb0w.
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. Promoted Trends are visible to all Twitter users. Promoting
Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)
MAY 17, 2016
Are brands doing enough to target #MomsOnTwitter? A new infographic from Twitter Ads and Column Five revealed why these social media users are important. In terms of Twitter users specifically, moms who use Twitter are reportedly 67 percent more likely to research products on Twitter than women without children. Check out the complete infographic below.
Twitter Ads Account for 10% of Domestic Movie Ticket Sales (Report)
JUNE 14, 2016
Twitter might not be the biggest or fastest-growing social network, but that doesn’t diminish its value as a space for breaking news and social TV event engagement. Data from Neustar Marketshare indicates that advertising on Twitter might be driving value for domestic movie ticket sales, as well. Overall, Twitter helped sell one out of every 10 movie tickets sold in the U.S.
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Facebook Ads. LinkedIn Ads. based).
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? And are lost.
Are You Wasting Money on Twitter Ads?
Convince & Convert
DECEMBER 4, 2015
With all the buzz surrounding word-of-mouth marketing and social selling, it’s easy to forget about the more traditional method of consumer outreach: paid advertising. More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach.
The Truth About Advertising In 2013
MAY 16, 2013
Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. It''s also worth noting that the people who care most about marketing and advertising is usually us: the people who create it. More than advertising. It''s true that sometimes people like a brand on Facebook or retweet a promoted tweet on Twitter. twitter.
Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub
JUNE 16, 2016
Forensiq will provide ad fraud detection services for Twitter’s MoPub mobile ad exchange under terms of a partnership announced Thursday. Twitter head of commercial partnerships Meridith Miller announced the partnership in a blog post , saying that the agreement between the two companies is aimed at protecting the more than 45,000 mobile applications and more than 450 billion monthly ad requests on MoPub Marketplace. She wrote: Mobile in-app programmatic advertising is the fastest-growing segment of digital advertising. We are excited to be working with Forensiq.
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. Warning: May Make Advertising Agencies Cry. 1. Guessing that Starbucks got the “advertising message”?
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I’m also going to show you that for every industry you care about, you should have at least two fan pages to cover it. I’ll also show you how you can steal the best content ideas from any of your competitors right under their nose. Really.
Great Advertising (From An Unexpected Brand)
JULY 18, 2013
Stunning Cannes-worthy advertising? Great advertising acts as an engine to transmit brand information. In a world of Facebook and Twitter many will argue that you need hashtags, content marketing and a bunch of followers to get people buzzing about this product. " It''s a lesson that advertisers, presenters, brands and more could learn from. great advertising.
80% of Twitter’s Ad Revenue Comes From Mobile
The Realtime Report
APRIL 30, 2014
Twitter just announced its first quarter earnings report for 2014, with impressive gains in advertising: total revenue grew 119% year-over-year, with 90% of those earnings coming from advertising. Of that advertising revenue, a huge chunk – 80% – came from mobile. vs. Twitter’s 57 million. However, user growth was disappointing for the platform.
How The TV Industry Just Hurt Television Advertising
SEPTEMBER 4, 2015
What is the value of your personal data to an advertiser? It's often the trotted out horse when people want to know, exactly, how places like Facebook and Twitter are going to make the billions of dollars that they are required to generate, based on their market capitalization. Breaking it down: the television networks developed a digital channel to distribute their content (and an added traditional advertising stream). Well, Hulu announced yesterday that it will offer the option of having no advertising during shows for $11.99 a month. What about the advertising?
How Facebook is Slowly Strangling Twitter
Convince & Convert
OCTOBER 20, 2015
For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. An Incomplete History of Facebook Strangling Twitter. 1. Twitter rolls out Vine.
From Advertising To Youtility
JULY 21, 2013
twitter. advertisingpodcast ambernaslund blog blogging brand businessbook businesspodcast convinceandconvert davidusher digitalmarketing facebook itunes jaybaer marketingpodcast podcast podcasting socialpros thenowrevolution twitter youtility Tags: advertising podcast. Episode #367 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer , back on the podcast. " Proof in the pudding? More pudding? blogging.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. At Twitter, everything we do is oriented around our users, and the Audience API is no different. Readers: What are your thoughts on Twitter’s general release of Gnip’s Audience API?