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Two Ways To Advertise On Twitter

Small Business Mavericks

Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Promoted Accounts – The other way to reach targeted followers on Twitter is to promote your account through the “Who To Follow” list on Twitter’s sidebar. Online advertising has changed a lot over the years.

Twitter Gives Advertisers More Klout

SocialTimes Twitter

Twitter provided more details on the Klout enrichment  that it discussed in its announcement earlier this week  that the updated (2.0) Gnip product manager Greg Lyon said in a blog post  that Twitter’s Klout enrichment 2.0 Using a combination of Klout score and influence topics, the brand would be able to find Twitter users who are influential in makeup but also match their target budget–users perhaps with scores in the range of 55 to 70 instead of the top tier of celebrities in the 80-to-90 range. Klout Scores tailored audiences Topic Data

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Facebook vs Twitter Advertising

Engaging Brand

Advertising on social media can be difficult to assess in what is right for your business.  Search Mojo  have just put together an infographic which I wanted to share with you all as it helps to distinguish between advertising on Twitter and Facebook - you can download the advertising graphic here. New Twitter Advertising Rules - Some Tweets Illegal!

Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. And Twitter needs A LOT more time. Twitter’s explanations of who your ads and promoted tweets show up to are very vague as well. It takes time. Wanna see the reporting we have access to?

Content Is Not Advertising

Twist Image

Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising,"  if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion.

The 9 Ways to Advertise on Snapchat [INFOGRAPHIC]

Simply Measured

Is your brand advertising on Snapchat (or exploring the option)? Let us know in the comments below or get at us on Twitter! . Snapchat is a force to be reckoned with when it comes to attracting the minds, hearts, and eyes of social users — especially younger social users. On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Check it out!

Confessions Of A Recovering Advertising Professional With Alex Bogusky - This Week's Six Pixels Of Separation Podcast

Twist Image

You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he's been called the Steve Jobs of advertising. Under Alex's leadership, the agency became the most awarded advertising agency in the world. They are the only agency to have won the Cannes Advertising Grand Prix in all five catagories. That's when he retired from advertising to focus on consumer advocacy, angel investing and the venture capital space. advertising. advertising agency. advertising podcast. advertising professional.

How Advertisers Are Using Facebook Ads [Infographic]

Mindjumpers

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. However, advertisers spend most money on audience growth.

Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams

SocialTimes Twitter

Training camps haven’t even opened yet, but Twitter’s efforts to capitalize on its $10 million investment to stream National Football League games  are in midseason form. Kurt Wagner  of Re/code  reported that Twitter bigwigs including CEO Jack Dorsey  and chief operating officer Adam Bain  are at the Cannes Lions International Festival of Creativity  in France this week pitching ad packages for its NFL games. Derella told Wagner 60 percent of Twitter’s NFL ad inventory has already been sold, with early commitments from brands including Ford Motor , Nestlé  and Anheuser-Busch.

Twitter Takes the Election Outdoors

SocialTimes Twitter

Twitter continued its out-of-home advertising efforts in New York  with a focus on the upcoming presidential election. Global group creative director Jayanta Jenkins detailed the new outdoor advertising campaign in a blog post : The election is playing out live on Twitter, where people can hear directly from the candidates, their supporters, the media and everyone in between.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Over time, Twitter, LinkedIn, Instagram and Pinterest rolled out new marketing API programs themselves, adding dozens of additional companies to their partner programs. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform.

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX  examines the impact of marketing on Twitter.

Is Advertising The Future Of Twitter?

Twist Image

Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me extremely nervous. Because as Twitter adds and tinkers with advertising, what they may not be considering is that the people who are engaged with Twitter are now grappling with advertising (especially if it starts to clutter their streams). Is advertising bad? How will Twitter know what is cool?

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos , emotional connection with and interest in the ads increase by six times.

Twitter Monetizes Exclusive NBA Livestreamed Shows

SocialTimes Twitter

Livestreamed sports programming on Twitter is being monetized for the first time, as American Express and JBL Harman reached an agreement for ad inventory during the National Basketball Association ’s original fare for the social network. The Starters Twitter Show  is livestreamed on Twitter Tuesdays at 11 a.m. ET, hosted by J.E. hosted by Ben Lyons and Ro Parrish.

Infographic: Native advertising effectiveness

Sherrilynne Starkie

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Top Twitter trends for 2011. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Marketing Social Media banner ads Marketing and Advertising native advertising Infographic by Sharethrough.

Social Isn’t About Advertising Or PR

Spin Sucks

The article is written by an advertising agency guy. But it isn’t left just to the advertising guys, or the creative, to do this. Social Isn’t About Advertising Or PR originally appeared on Spin Sucks on April 26, 2011. Planning Social Media Advertising business goals Communication daniel stein David Armano Marketing marketing strategy PR Shelly Kramer troy claus

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis  are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Twitter ads application-programming interface product manager Neil Shah announced in a blog post  that emoji keyword targeting is now available to advertisers on the social network. According to Shah, advertisers can now target Twitter users who recently tweeted or engaged with tweets that featured emojis, with the help of six Twitter Official Partners : 4C , AdParlor , Amobee Brand Intelligence , HYFN , Perion  and SocialCode.

Twitter Introduces Website Conversions Objective

SocialTimes Twitter

With the holiday shopping season  fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S.,

Agency Leads Must Absolutely Use Twitter

Spin Sucks

We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards  for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Content Marketing vs. Social Advertising – Battle Round 2. In other words, you wouldn’t (and can’t) put a long-form Instagram post on your company’s Twitter account. Social users were likely on Facebook and Twitter and other social media channels before your brand was. Your social advertising brings readers to your content. A lot of marketers say content is king. 

Twitter Launches Rewarded Video on MoPub Marketplace

SocialTimes Twitter

Twitter’s MoPub  mobile ad exchange announced the general availability of its rewarded video solution. Szu explained the significance of rewarded video ads: Rewarded video, also known as user opt-in video, is quickly changing the perception and experience of in-app advertising for consumers. Readers: Do you watch rewarded video ads in games and apps?

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Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. twitter.

Are Hashtags Really Useful for Twitter Marketing? (Infographic)

SocialTimes Twitter

More than one-half of the tweets in #Advertising are zerospam, and less than one-quarter are real. Activity like this, along with Twitter’s bot problem , could be leading to almost 15 billion false notifications per month. There are some standard pieces of advice among social media marketers: Create shareable content, include links, measure everything, use hashtags.

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. To help spread the conversation to a larger community, I will liveblog the sessions this morning via this blog post, and post shorter updates on Twitter. Native Advertising: Don’t Deceive – Disclose! The sessions begin at 10:00 a.m.

Twitter Dashboard App Launches for Businesses

SocialTimes Twitter

Twitter Tuesday announced the launch of Twitter Dashboard , an iOS  and desktop application aimed at helping businesses on the social network better connect with users. Product and engineering manager Noah Pepper  said in a blog post  that Twitter Dashboard was created to help businesses engage with their audiences, schedule tweets and receive tips on how to foster engagement.

5 Tips for Social Media Advertising During the Election Season

Ignite Social Media

When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. 1. For example, if you are running an advertisement for office supplies, market to office admins and receptionists who are likely to purchase the products rather than anyone in the working population.

LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!

Myrland Marketing

The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. This made me wonder what in heaven’s name are lawyers and law firms supposed to do when it comes to Twitter?

Winners of First-Ever Twitter Awards

SocialTimes Twitter

Twitter Thursday announced the winners of its first-ever Twitter Awards , recognizing original and creative advertising on the social network. Twitter said NASCAR set the record for the largest social media spike in history. Airbnb outpaced paid television advertisers in conversation and reach during the weekend of the 88th Annual Academy Awards. Twitter said its live nature enables Apple Support to respond to customer inquiries, pick up conversations with customers at any time and incorporate rich media into responses. Cool suit @DaleJr ! https://t.co/lvcw7smzTe.

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Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

SocialTimes Twitter

Businesses on Twitter can now take advantage of two new features for the social network’s direct messages: quick replies and welcome messages. Twitter worked with the following developers on welcome messages and quick replies, adding that businesses can contact these developers in order to create automated DM experiences: Assist. Audiense. Conversable. Conversocial. Dexter. Hobbynote.

It Pays to Provide Customer Service via Twitter (Report)

SocialTimes Twitter

Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science. Aspect Research found that consumers perceive Twitter as “significantly less frustrating” than other customer-service channels , even preferring it slightly more than in-person interactions.

A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. Promoted Trends are visible to all Twitter users. Promoting

How to Get Started with Social Media Advertising

Idaconcpts

The answer lies within a smart investment in social media advertising.  There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly  manager tool. Facebook Ads. LinkedIn Ads. based).

How Nonprofit Pros Use Twitter

SocialFish

————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. But what is the best way to use Twitter, without wasting valuable time? I Twitter is like looking out the window of a fast moving train.

Twitter Debuts New Customer-Support Features for Brands

SocialTimes Twitter

Social media users who are dissatisfied with customer support from brands often cite lack of response , and Twitter Thursday introduced two features to help businesses combat that perception. And businesses can choose to display their hours of availability, so Twitter users know when they are most likely to receive help. Those have both had great success.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use  Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? And are lost.

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How The TV Industry Just Hurt Television Advertising

Twist Image

What is the value of your personal data to an advertiser? It's often the trotted out horse when people want to know, exactly, how places like Facebook and Twitter are going to make the billions of dollars that they are required to generate, based on their market capitalization. Breaking it down: the television networks developed a digital channel to distribute their content (and an added traditional advertising stream). Well, Hulu announced yesterday that it will offer the option of having no advertising during shows for $11.99 a month. What about the advertising?

Twitter Preps Brands for 2016 Summer Olympics (Infographic)

SocialTimes Twitter

The 2016 Summer Olympic Games  begin Aug. 5 in Rio de Janiero, and Twitter shared some tips for advertisers looking to compete. Marketing manager Jay Bavishi said in a blog post  that Twitter retained market research firm Research Now  to investigate what its U.S. Think about joining the conversation in real-time on Twitter starting Aug.

Twitter Takes Manhattan

SocialTimes Twitter

Twitter is taking its “What’s Happening Now” campaign to the streets—the streets of Manhattan, to be exact. Chief marketing officer Leslie Berland  announced the outdoor—and underground—campaign in a blog post : Questions and answers, statements and trends–it’s happening right now on Twitter all around the world. In July , we took a step to better define and articulate what Twitter is for. Today, we’ll bring the expression of Twitter in the world out into the world. Readers: Are you surprised about Twitter’s non-digital campaign?