Remove Advertising Remove Film Remove Reputation Remove Social Media
article thumbnail

How to create a “meet the team” social media post series

Sprout Social

Your brand is so much more than a logo, tagline or advertising campaign. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post?

Meeting 99
article thumbnail

GoDaddy: Good Marketing Or Reputation Problem? | Small Business.

Small Business Mavericks

» GoDaddy: Good Marketing Or Reputation Problem? Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. Bob Parsons, GoDaddy’s CEO, filmed himself shooting an elephant in Africa and posted the video online. Are you wowed?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Brands Need to Take More Risks on Social Media

Likeable

GE might build jet engines and steam turbines, but over the past decade, the 126-year-old brand has also developed a reputation as a social media powerhouse. GE’s work on social has been a personal source of inspiration, and so it was a real pleasure to get to speak to the mastermind behind it. Build a content factory.

article thumbnail

Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145
article thumbnail

How brands can build inclusive campaigns year-round

Sprout Social

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. Continuing to tackle conversations on how Black people are portrayed in the media, P&G has since released two films, The Talk and The Look , which both confront racial bias and the prejudices that Black people face in the U.S.

Campaign 113
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. But, I’m not.