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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Combined with Bing’s syndication partners such as Yahoo, AOL, WSJ, adMarketplace amongst others, are able to reach 1 in 3 PC searches in the U.S. Bing also connects customers and partners at events around the world to deliver unique insights. That’s 35% of searches that you may be missing out on.

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5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Combined with Bing’s syndication partners such as Yahoo, AOL, WSJ, adMarketplace amongst others, are able to reach 1 in 3 PC searches in the U.S. Bing also connects customers and partners at events around the world to deliver unique insights. That’s 35% of searches that you may be missing out on.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Do some Advertising You will find that advertising on Facebook is unlike any other advertising experience you have ever had. Syndicate your Content Another tactic to consider if you already have a steady stream of rich content is using Facebook as an outpost for your content.

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Is Feedburner about to be closed by Google?

The Way of the Web

It’s particularly worrying in some areas, where companies of the size and scale of Google have effectively closed out the market, particularly in terms of RSS syndication with Feedburner and RSS reading with Google Reader. What’s happening to Feedburner? But also the @Feedburner Twitter account is being closed from today as well.

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank.