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This Week in Social Media – 8/7/2013

Social Media Marketing

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report. this week in social news'

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Is that even professional?

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

I spoke with Brian Simpson, Director of Social Hospitality, for more insights into how social media became an asset for Roger Smith, and I learned some great things. Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. It’s about humanization.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

How do you get your news? In the past I have variously read newspapers, watched TV news bulletins, read news.bbc.co.uk Now it seems I get most of my news from Twitter. Twitter: The Upside and the Downside Three days ago, Heath Ledger passed away. It’s like any other news medium.

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Social Media for Non-Profits: How One Small Charity Makes it Work

Techipedia: Tamar Weinberg

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# After leveraging guest posting on a blog to successfully get more followers on Twitter, Stacey found Twitter to be a necessary addition to her social media strategy.