Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is hard False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Since the organization’s mission relies on storytelling, Stacey says, “social media represented a way for us to share those stories with the broadest possible audience for the lowest possible cost.&# Epic Change brought social media into the mix for other reasons as well.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. Tamar is also the author of The New Community Rules (July 2009).

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JULY 15, 2009

Access to these social media communities is free. The only substantial cost for you is time. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. Tamar is also the author of The New Community Rules (July 2009).

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Social Media Network Marketing

AUGUST 19, 2010

Professional networks like LinkedIn. Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others. People visit social networking sites because they want to have conversations that dont involve sales pitches. Unported License.

Reputation 87

Reputation Social Media Xanga Microblogging 87

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Reputation 100

Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 17, 2010

Social Media isn’t only Social Networks. This includes everything from acquiring permits, to negotiating with shippers, to figuring costs out with any non-for-profit you may be working with. Strategize With Webmaster to Create Better Conversion Just like any other advertising effort, your job needs to be measured.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

There’s a cost to this, though. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Hopefully, though, you’re considering other social networks to broaden your social media reach. September 15, 2010 at 3:14 am Facebook is the new frontier for marketing.

Facebook 279

Facebook How To Marketing URL 279

Laurel Papworth

OCTOBER 22, 2011

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The price point opens at $2.95

Communities 108

Communities Social Media Journal Diagrams 108

Techipedia: Tamar Weinberg

MAY 19, 2008

but I was an early adopter of social networks from when I first opened my 3.5″ On the other hand, my first ever interaction on AOL was with someone who was separated from my social network by only one degree. I was 12 at the time, it was 1993, and AOL cost $5.95/hour hour (after a flat rate of $9.95

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JUNE 30, 2008

I hate to start over building the network, though, especially since it’s very likely that Plurk will have the same scaling problems. The simple fact remains that Twitter is taking a pounding on traffic and spam, raking up more and more costs with no revenue model. Tamar is also the author of The New Community Rules (July 2009).

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media is Not Free When you were a kid, you probably wondered why road infrastructure projects cost in the billions or that nature preservation programs cost millions. Heck, the real question you probably had was “why does everything cost so much money? After all, time is money. Yes, it’s cheap.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Viper Chill

NOVEMBER 29, 2011

I first came across the benefits of this tool when I started advertising on Facebook. I ran the social news site Reddit through the tool as an example and I’m told that around 55% of visitors are male (though I expect this to be a little lower than reality) and 24% of the audience are over 50 years old. Board Reader.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Want the trends, news, and findings too? Sign up right now at a totally reduced cost for 2012 for a limited time. Why Display Is Changing The Value Of Search : As someone who does a lot in paid advertising, I take solace in knowing that display advertising is apparently going to be the future of search — coupled with retargeting.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. Now I rank for them!

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : How much (approximately) did the whole project cost? Tamar is also the author of The New Community Rules (July 2009).

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Tagging individuals in unflattering pictures that may end up costing your friends their jobs. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Social news is about reciprocal relationships.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Write Your Social Media Plan in 8 Steps (Skyline Trade Show Tips): Need inspiration to get your social media plan in play? 5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? These 8 steps are clear-cut and will guide you through the process.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My tech-friends seem to be mostly agnostic liberals, and my views – though wonderful once you hear them in detail – would cost me a solid fourth at least of my current followers. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. And that’s a shame, you know?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JULY 2, 2010

Facebook is not just a social network anymore; it is a society. Having a simple, yet totally functional design, is a reason why I have could say that Facebook is my winner among all social networks of its kind. Surprisingly, this is being used not just for straight advertising. Why the sudden appeal? Thoughtful.

Facebook 111

Facebook Web 2.0 MySpace API 111

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. SEO Mastermind Aaron Wall Brings Bad News : In an interview with Entrepreneur magazine, Aaron Wall talks about all things SEO. Not excess. Here’s a guide to start with.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. Danny is currently Chief Content Officer of Third Door Media which operates the Sphinn social news site and organizes the popular Search Marketing Expo conference series.

Influencer 278

Influencer How To Press Release Blogger 278

Viper Chill

APRIL 25, 2012

Don’t let its lack of cost make you doubt the value here though. Social networks are growing at record-breaking speeds. Brand new blogs like The Verge are being flooded with more traffic than those that have been around for the best part of a decade. It’s more like a mini-eBook, without the price tag.

Sites 96

Sites Industry Blogger News 96

Techipedia: Tamar Weinberg

APRIL 28, 2010

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. Facebook needs an ombudsperson (or an ombudsteam) to represent the needs of its individual users, business users, and advertisers.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

The SEO Angle If you’re a brand new student in the school of thought of SEO, after you’ve learned about improving your web presence via search engines, there are countless opportunities to prove to yourself that you know what you’re doing. They hire social media marketing experts to do that for them.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

As an individual, perhaps a company or an entrepreneur who is looking to spread the word about a new product launch, you have the potential to keep marketing costs down by reaching out to bloggers and having them talk about your product. Tamar is also the author of The New Community Rules (July 2009).

Blogger 103

Blogger Yahoo Buy Twitter 103