Ignite Social Media

AUGUST 27, 2020

With an emerging influx of new engaging users, we have seen a variety of new and old trending social media content stick on social channels over the course of the year and here they are. When it comes to content, one type rules above all else: Video. According to a Cisco study , by 2022, 82% of all online content will be video content.

Trends 127

Trends Social Media Content Retail 127

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Share User-Generated Content.

Retail 52

Retail Trends UGC Mobile 52

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. That requires understanding the interests of customers and giving them engaging content.

Retail 55

Retail Trends UGC Authentication 55

Webbiquity SMM

APRIL 4, 2023

Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. In their mind, these connection-focused posts “don’t fit with why they’re using LinkedIn.

Social Media 220

Social Media Reddit LinkedIn Research 220

Twist Image

JUNE 9, 2017

Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? A lack of interest in traditionally strong retail brands? Will there be an Airbnb for retail?

Retail 61

Retail Real Estate Apple Buy 61

Akamai Marketing

JANUARY 1, 2015

All content was custom developed to resonate with the target audience from a motivational and interest perspective. We then advertised these posts to our highly targeted audience using a small but effective Facebook advertising budget. Results: Increased Shopping Center Traffic: 178%.

Case Study 100

Case Study Retail Study Eventful 100

Sherrilynne Starkie

MARCH 26, 2018

Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Ignite Social Media

NOVEMBER 29, 2016

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Display Store Information.

Retail 60

Retail Facebook Hosting Eventful 60

Convince & Convert

NOVEMBER 2, 2015

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Loyalty is Key.

Retail 60

Retail Tips Loyalty Airlines 60

Waxing UnLyrical

JUNE 4, 2014

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Here they are: 1. Gamification.

Content 253

Content UGC Community building Hotels 253

agora pulse

JUNE 9, 2020

Pinterest for Content Marketing. As a content marketer, I’m excited by Pinterest right now. Pinterest is supporting longer-form content, its pins are evergreen, and a ton of cool content tools are there, too. Content creators must write SEO optimized captions, including searchable keywords. Maybe even a bit more.

Engagement 138

Engagement Retail Case Study How To 138

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. What is Shoppable Content? .

Social Media 52

Social Media Video Content UGC 52

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. Airbnb shows off some luxury experiences through community content.

UGC 65

UGC Content Retail Marketing 65

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Sherrilynne Starkie

DECEMBER 7, 2013

I was really impressed with the website of that Canadian retail giant, The Bay. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. It’s anonymous and the advertiser doesn’t get any usage data about the visitor, so retargeting protects shoppers’ privacy.

Retail 296

Retail Adwords Statistics Privacy 296

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 130

Advertising Marketing How To Education 130

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

Social Media 129

Social Media Case Study Retail Study 129

Ignite Social Media

MARCH 23, 2020

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Revisiting influencer content: We’ve seen very high engagement on influencer content that recognizes the situation tastefully. In short, revisit all your content (words and images) to make sure it still works.

CPM 175

CPM Social Media CPC Sample 175

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Her content had more than 39,000 views and more than two million engagements. We also request one round of approval before the content is posted publicly.

Influencer 211

Influencer Engagement Fashion Retail 211

Pixlee

APRIL 5, 2021

These days, content marketing is a major part of consumer outreach. After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC).

UGC 52

UGC Content Price Influencer 52

Social Media Strategies Summit

MARCH 25, 2021

Users who saw the sneak-peek content were encouraged to opt-in for release reminders via Instagram Story stickers and in-feed launch tags. The product drop feature really speaks to our merchandising strategy,” explains Caroline Gogolak , VP of retail at SoulCycle. “We Source: Glossy ). We are a very fast-moving business.

Examples 221

Examples Retail Instagram Buy 221

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 129

Reputation Tools Brands How To 129

Twist Image

MARCH 23, 2018

Welcome to the 3nd edition of The Long Tales - the best in business innovation content. If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. Advertising is not dying.

Issues 51

Issues Journal Retail Reddit 51

SocialFish

DECEMBER 7, 2019

This will give you some marketing experience, which is ideal for companies looking for interns to do their social media advertising. This is because you’ll learn about YouTube algorithms to help you reach a wider audience with your content. If you upload consistently with quality content on YouTube, you can gain thousands of views.

Real Estate 130

Real Estate Retail YouTube Skills 130

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

Sherrilynne Starkie

FEBRUARY 23, 2013

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389

Blogger Brands Technorati comScore 389

Koka Sexton

NOVEMBER 9, 2022

It can be done through advertising, public relations, social media campaigns, search engine optimization and more. These new models allow them to better understand their audience and predict their needs in order to better serve them with relevant content that they want or need at any given time. Use content marketing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Hootsuite

JULY 6, 2022

Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. When people see tagged products in the content on their feed, they can purchase effortlessly. enabled Instagram Shopping.

Instagram 117

Instagram HootSuite UGC Influencer 117

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” ” This is perhaps one of the best examples of the possibilities of user-generated content. more impactful than influencer content when making a purchasing decision.

UGC 71

UGC Content Case Study Influencer 71

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. Promote User-Generated Content. billion U.S.

Products 163

Products Instagram Brands How To 163

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

Social Media 86

Social Media Case Study Retail Study 86

Twist Image

FEBRUARY 21, 2013

This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It's more than content. It is my belief, that content is the new advertising. branded content. content crash.

Content 107

Content YouTube Loyalty Retail 107

The Realtime Report

AUGUST 28, 2012

The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans.

Retail 170

Retail Facebook Activities Social Media 170

Sprout Social

DECEMBER 16, 2020

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. Just like the traditional retail experience, social feeds can become hectic during the holidays.

Curation 117

Curation UGC Feed Feedly 117

Twist Image

JUNE 16, 2013

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. business book.

Retail 80

Retail Committee Forums Mobile 80

Buzz Marketing for Technology

MAY 22, 2013

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with.

Meeting 232

Meeting Strategy Retail Compete 232