Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . Shoppable content is growing in popularity as consumers expect convenience from the brands they’re loyal to. What is Shoppable Content? .

Social Media 52

Social Media Video Content UGC 52

Hootsuite

JULY 6, 2022

Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. When people see tagged products in the content on their feed, they can purchase effortlessly. enabled Instagram Shopping.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6   Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. 84% of consumers say they trust peer recommendations above all other sources of advertising, and 91% of shoppers read online reviews before making a purchase. Integrate Social Proof at Critical Conversion Points.

UGC 52

UGC Marketing Mobile Review 52

Sprout Social

DECEMBER 16, 2020

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. Just like the traditional retail experience, social feeds can become hectic during the holidays.

Curation 115

Curation UGC Feed Feedly 115

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. More User-Generated Content (UGC). A post you or your friends share on Instagram would be considered UGC. Short-Form Video Content Will Reign.

Social Media 52

Social Media UGC Marketing Influencer 52

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And Facebook is expecting to see a loss from advertising in the coming months. The key for brands is to create “like”-worthy content or to share user-generated content that appeals to the brand’s target audience.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks. Your customers are your best way to advertise.

Social Media 52

Social Media UGC ROI Newsletter 52

Pixlee

OCTOBER 27, 2016

User generated content has transformative results. In fact, 86 percent of businesses have integrated use-generated content into their marketing platforms. Why is user-generated content effective? What is user-generated content? Explore: User-Generated Content Definition. Keep reading to learn more.

UGC 40

UGC Content Statistics Hotels 40

Pixlee

JANUARY 3, 2022

Polishing up your product content with persuasive details and user-generated content (UGC) better supports your social commerce strategy. Why is product content important to social commerce? The Social Commerce Content Conundrum. For one, ads exhibiting incorrect or lacking product content increase campaign costs.

Products 52

Products UGC Badge Widget 52

Pixlee

DECEMBER 14, 2018

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. Here’s How it Works.

Conversation 45

Conversation UGC Retail Marketing 45

Pixlee

MAY 2, 2019

For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. From a brand building perspective, Instagram acts as a hub for market research, an advertising platform, a source for new advertising content, and a medium to personally connect with customers and fans simultaneously.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

FEBRUARY 23, 2022

Consider the types of personalized shopping experiences given to consumers that would be impossible without social media: Showing off your products: Through user-generated content and influencers, you can give your products a human touch and a serious sense of social proof. “Which types of content can I post to Instagram Shopping?”

Instagram 126

Instagram How To UGC Real Estate 126

Pixlee

MARCH 5, 2019

With hundreds of acres of skiable terrain, Squaw Valley Resort is in a unique position: hundreds of acres of content all waiting to be shared and experienced by loyal fans. Whether they’re on the lift, shooting photos of another skier, or enjoying an après- ski refreshment, fans are collecting picturesque content.

Communities 70

Communities UGC Geotagging Real Estate 70

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. For instance, brands ask users to follow their accounts, share compelling content, and more within a timeframe.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. Brands want to also make sure that they are selecting influencers whose content will be dynamic and able to be used throughout multiple marketing initiatives. Use an Influencer Management Tool.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven. That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. Stefan Heinrich, Director of U.S.

Brands 114

Brands Meme Hashtag Campaign 114

Pixlee

APRIL 25, 2019

Meanwhile, brands not advertising at these festivals are left wondering, are their competitors taking the next step toward community-driven marketing in other retail channels, or are these just marketing gimmicks and one-offs for the headlines? When FOMO Died. Year-Round Influencers.

Communities 75

Communities Geotagging Brands UGC 75

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. well, library.

Social Media 67

Social Media SMS UGC Marketing 67

Buffer Social

JULY 16, 2018

Needless to say, Instagram advertising is becoming a huge deal for Facebook and an even greater opportunity for business looking to diversify their advertising channels and reach new customers. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies.

Instagram 75

Instagram Strategy Tips How To 75

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 96

Retail Social Media UGC How To 96

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is the time and resource investment worth it? Technology. Watch, listen, learn.

Questions 105

Questions Banking Insurance HootSuite 105

Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising.

Discount 41

Discount UGC How To Apparel 41

Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. Now, get out there and find those seals! No purchase necessary.

Social Media 87

Social Media Airlines UGC Campaign 87

Sprout Social

OCTOBER 13, 2021

By turning social posts into shoppable content. What is shoppable content? Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. Benefits of shoppable content. But how do you make the most of your shoppable content campaigns?

Buy 136

Buy Brands Apparel Content 136

Sprout Social

OCTOBER 19, 2016

This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Getting more engagement on your content will signal to these algorithms that your page is worth recommending. The only way to go viral is to have other people share your content. Photo Contests.

Social Media 40

Social Media How To Directory UGC 40

Ignite Social Media

JANUARY 22, 2020

Luckily for you, we’ve narrowed down the five best performing post types so that no matter what’s trending this week, your content will come out on top. A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend.

Types 177

Types Delicious UGC Brands 177

Hootsuite

MARCH 2, 2023

But it also comes with the risk of associating a brand with content that can harm its reputation. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Brand safety means ensuring that a business’s ads aren’t associated with content that could damage the brand’s reputation.

Social Media 97

Social Media Brands HootSuite Policies 97

Ignite Social Media

AUGUST 15, 2017

planning for your Halloween social content might be another story. Thankfully, planning Halloween content for social isn’t as hard as you might think. With a few tricks up their sleeve, anyone can dress up their content for this haunted holiday. Working with a fashion retailer? Utilize UGC. The best part?

Content 98

Content UGC Retail How To 98

Pixlee

OCTOBER 12, 2020

Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. User-generated content can fill a lot of this niche and pairs nicely with 3D Modeling, which presents many new opportunities for brands to get high-quality UGC. . Now, what is a 3D configurator?

UGC 52

UGC Content Upcoming Automotive 52

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Encourage members to share their own content too. Is your brand voice funny or educational?

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

DECEMBER 6, 2021

Giveaways, by nature, give your audience a chance to interact with your brand and your content. It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Collect user-generated content. Engage your audience. Plan your contest.

Instagram 145

Instagram How To Hashtag HootSuite 145

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. Anheuser-Busch’s #LetsGrabABeer.

Campaign 132

Campaign Social Media Collaboration Apple 132

Keyhole.co

DECEMBER 13, 2022

This has led an increasing number of brands to use tools such as Stories, Messenger, and ads to make their content more visible to users. Facebook engagement rate is a metric to track how your audience interacts with the content you share on your Facebook business page. Focus on user-generated content (UGC).

Engagement 59

Engagement Strategy Facebook UGC 59