Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. That can be a click through, a comment, or a share.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

APRIL 6, 2011

by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). And if you don’t know it yet, I think AVE, which essentially tries to assign a dollar figure to the “value of publicity&# in advertising terms, is bunkum. You heard me right.

Flickr 196

Flickr Publishing Reputation Advertising 196

Waxing UnLyrical

JULY 14, 2014

Social media advertising is useless (or is it?). Please share in the comments below. Doug Haslam authors this excellent post on why a little extra time (though NOT 45 days) can go a long way when planning and executing a social media campaign. Shock, horror! How does your brand conduct a stellar campaign?

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

JANUARY 17, 2014

don’t look for me to reply to comments any time soon) … which turns Four. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Since I’m flying back to the U.S. Can you believe it? The baby’s growing up! Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

JUNE 4, 2014

Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Please share in the comments below. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 25, 2013

WUL : And how many tweets and Facebook comments a day (or week) do you guys get? AB : On average, we see about 1,500 tweets a day and 150+ Facebook comments and posts a day. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

FEBRUARY 24, 2016

In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Please share in the comments below. . Team Story.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. I look forward to hearing from you in the comments. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Sign out Leave your comment here.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

AUGUST 7, 2015

Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. And with that, came the ability to draw readers in through these commenting systems.

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

FEBRUARY 29, 2016

The Science of Optimizing Your Facebook Advertising Campaigns. Please share in the comments below. . Why: “Great social media campaigns should affect more than your follower count,” says Sonny Ganguly as he explores how to “achieve your desired results and boost the impact to your bottom line.” Just GOLD.

Campaign 100

Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Oh, and Megan Berry of Klout will be back as the guest for the Twitterchat, so if you have more questions for her, do leave them via a comment below.].

Klout 173

Klout Journal Flickr ROI 173

Waxing UnLyrical

MARCH 28, 2016

Please share in the comments below. . Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog. ” What are you doing to make over your strategy this year? ” What are you doing to make over your strategy this year?

Strategy 100

Strategy Banking Fashion Consultant 100

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. Please share in the comments below.

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Please share in the comments below. ” 5. 3 Tips for Getting Your Online Video Act Together for 2016.

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

MAY 24, 2011

Balancing the positive news of growth is the cold reality that 59% of the AMEC members also said that they expected the dreaded AVE (advertising value equivalent) to remain a significant element in measurement programs for the foreseeable future. and as Shonali wrote about here on Waxing UnLyrical as well.).

Social Media 227

Social Media Metrics Flickr Industry 227

Waxing UnLyrical

MARCH 30, 2015

And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Please share in the comments below. What do you do to get your community buzzing? Image: marc falardeau via Flickr, CC 2.0.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Get Shareaholic test Filed under Amrit Pal , Social Media | Tags: pink chaddi , social media in india , UIDAI | Comments (7) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? Sign out Leave your comment here. pts Settings.

Class 144

Class Postrank Tourism Survey 144

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Sign out Leave your comment here.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations | Tags: #measurepr , lost , nick lucido , PR measurement | Comments (2) Site settings comment help? Sign out Leave your comment here.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

JANUARY 3, 2013

Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. And if you have any great money makers of your own, drop them in the comment box below. Sounds like something you do anyway, right? So go forth and be prosperous. Life is better when we work together!

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

AUGUST 31, 2012

So we’re re-running, with relevant updates, some older posts … not necessarily the ones that got huge numbers of comments, but the ones that are personal favorites of the team. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.

Twitter 154

Twitter Flickr Klout Case Study 154

Waxing UnLyrical

SEPTEMBER 14, 2012

pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!). If you decide to comment or post about your blog, make sure it’s appropriate. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so.

Blogger 226

Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

JANUARY 13, 2011

Control Guidelines and comment moderation can keep your blog from descending into chaos. Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines. Sign out Leave your comment here. What would you add?

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

JUNE 1, 2015

Why: “Content provides your market a powerful way to interact with the people behind your brand,” states Jeremy Miller in this WUL goodie that shows you how to evaluate content to create “a human quality for your brand that just cannot be replicated through other advertising and marketing means.” ” 6.

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

DECEMBER 7, 2016

Rajagopal Sathyamurthi , CTO and co-founder of AirPR, explains, “Fresh on the heels of this announcement, I wanted to reflect on my startup journey thus far and share why I am so excited about what comes next at AirPR” in his post Creating Equilibrium in the PR-Advertising-Marketing Ecosystem. But why do this?

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Get Shareaholic test Filed under Media , Personal | Tags: ads , decision , super bowl | Comments (9) Site settings comment help? Sign out Leave your comment here. pts Settings.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

MAY 20, 2012

What has surprised me a bit is the amount of negative comments in the Facebook conversation. Sure, GM got off of there , but GM can afford TV block time and is hardly a surefire fit for general social media advertising. Facebook is the market leader now , and doesn’t show signs of going away immediately.

Buy 263

Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

JULY 15, 2015

I’d love to hear your perspective in the comments below. Ken Jacobs, ACC, CPC, is a certified professional coach, and the principal of Jacobs Executive Coaching, which helps corporate communications, public relations, marketing and advertising leaders and executives achieve and surpass their goals. But it all starts with listening.

CPC 100

CPC Skills Influencer Organization 100

Waxing UnLyrical

APRIL 13, 2016

Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken. Please share in the comments below. ALS #IceBucketChallenge. Carpe diem! Have an influencer marketing experience to share?

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

JUNE 6, 2011

Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did. A lot of people who read the post weren't able to comment that day. And then, as luck would have it, that was the day of Amazon's EC2 outage. So I decided to republish it today. Maybe I'll have better luck this time?].

WordPress 178

WordPress SEO Engineering Flickr 178

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. Sign out Leave your comment here.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. Please share in the comments below. Guest Post by Brandon Andersen. The website that sent the traffic to your site is known as the “Source.”.

Metrics 173

Metrics Analytics Google Press Release 173

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 1, 2010

Get Shareaholic test Filed under Measurement , Public Relations | Tags: barcelona principles , gary mccormick , IPR , nick lucido , nyu , PR measurement , prsa | Comments (8) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 258

Class Education Metrics Creative Commons 258