Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. So we created a campaign called, “When Millennials Rule the World!” There is risk in any campaign.

Conversation 167

Conversation B2B Marketing GPS 167

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Mindjumpers

AUGUST 3, 2010

» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.

Nielsen 258

Nielsen Project Badge Disqus 258

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Source: Nielsen Global Trust in Advertising Survey. Employee advocacy can help you make that possible. The key is measurement.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics.

Cymfony 152

Cymfony Social Media Tools SM2 152

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

NOVEMBER 15, 2013

For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. The management expertise is all centered within Nissan – people like Erich who run the overall strategy and make decisions.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising.

Discount 41

Discount UGC How To Apparel 41

Convince & Convert

SEPTEMBER 2, 2015

When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

Influencer 60

Influencer Brands Marketing Authentication 60

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Diva Marketing Blog

MAY 9, 2016

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Although the relationship aspect of today's influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations. . And it really is a community.

Influencer 40

Influencer Marketing Fashion Campaign 40

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives.

Social Media 171

Social Media CPC CPA Aggregator 171

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Notice how the Constant Contact testimonial points out specific results they saw—more engagement for their campaigns. Remember, research has shown that people trust peer recommendations over advertisements.

Conversation 111

Conversation How To Review Influencer 111

Diva Marketing Blog

MAY 19, 2009

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. Patrick’s Day.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Diva Marketing Blog

FEBRUARY 23, 2009

The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices. The Advertising Research Foundation The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. 

Research 40

Research Social Media Cymfony Sample 40

Hootsuite

MARCH 3, 2022

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Marketers looking to improve the success of TikTok campaigns will want to focus on analyzing these metrics and optimizing them over time. Calculate it on a post-by-post basis or for an entire campaign — for any social network.

Engagement 100

Engagement Tips Metrics Remix 100

Jon Loomer

AUGUST 29, 2018

However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. In the United States, you can also target by DMA , which is a media market as defined by Nielsen. Facebook will not show our post as an advertisement (i.e. 2) Excluding Locations.

Facebook 166

Facebook Travel Mobile Comparison 166

Keyhole.co

AUGUST 10, 2023

This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Socialmedia.biz

SEPTEMBER 29, 2018

While most businesses use PPC or a variety of advertising campaigns to create brand awareness, sometimes, going back to basics and relying on traditional methods to attract customers works the best. What does that mean, you ask? Simple – your readers are merely skimming through the content they come across online.

Startup 109

Startup Social Media How To Nielsen 109

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Roundup of the Top Internet and Social Media Statistics by Awareness Community. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. And much more.

Research 210

Research Social Media B2B Marketing 210

Buffer Social

OCTOBER 4, 2016

Use your brand tone and voice to help you connect with your community. Others link their Instagram profile to campaign-specific landing pages or individual pieces of content. ” Here are some common goals that brands, teams, and individuals tend to choose for their Instagram presence: Showcase your products or services.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. And just last year, it more than doubled its advertiser base in six months to 500,000 advertisers.

Instagram 111

Instagram Advertising URL FAQ 111

Hootsuite

OCTOBER 15, 2020

Plus, just about everyone likes to see inclusivity in advertising. Community captions , which allowed accounts to crowdsource captions and translations, has been discontinued. Nielsen Norman Group has helpful guidelines for visualizing links. Facilitate a safe and positive dialogue with your community. Visualize links.

Social Media 145

Social Media Tips Guidelines Hashtag 145