Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. either you are ready or you’re not!

Social Media 165

Social Media How To Marketing ROI 165

Social Media Strategies Summit

OCTOBER 16, 2019

Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. Why is Snapchat so crucial for brands? This presents an opportunity for marketers to double down on their Snapchat strategy in order to see a better ROI. 1 Self Reinvents Itself on Snapchat.

Brands 103

Brands NGO Authentication Campaign 103

Pam Moore

MARCH 31, 2017

Social Profit Factor is a robust social media, branding, content and digital marketing training academy that provides small business owners, entrepreneurs and marketing leaders the compass and map to master social media for business success. Feel confident in how you present yourself and your brand online.

Training 165

Training Social Media Brands Small Business 165

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? Is your brand and site optimized? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Positive ROI is simple on the surface. Meet Sally.

Advertising 172

Advertising Questions CPA ROI 172

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. Remember to check how emails display on mobile.

Social Media 277

Social Media Tips Marketing Mobile 277

Twist Image

APRIL 24, 2014

The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) Gone forever.

Cost 78

Cost Advertising Analytics Price 78

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 130

Advertising Marketing How To Education 130

Twist Image

APRIL 4, 2014

When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. Advertising is one component of the communications challenge.

Advertising 92

Advertising Marketing Comparison Banking 92

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Some industries are more competitive than others for ad space, which affects the cost of advertising.

Cost 94

Cost CPC Facebook HootSuite 94

Sprout Social

APRIL 27, 2022

However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Some link shorteners let you create a branded URL containing your brand. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. Auto-branded links.

URL 104

URL Engagement Domain Name API 104

Pam Moore

MARCH 9, 2020

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value.

ROI 78

ROI Strategy How To Marketing 78

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram?

Instagram 97

Instagram Brands iPhone Adwords 97

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e.,

YouTube 145

YouTube Marketing Campaign Guidelines 145

Social Media Strategies Summit

SEPTEMBER 3, 2020

The 2000s was the rise of mobile that placed the power of the internet and desktop computers in the palm of your hand. In 2020, building a voice app can be equated to being one of the first brands to build a website in the 1990s or a mobile app in the 2000s. 4: Major brands have already started using voice.

Real Estate 155

Real Estate Marketing Skills Domain Name 155

Pam Moore

APRIL 14, 2017

billion mobile daily active users on Facebook you must not only optimize your visual marketing and images for the desktop but also the mobile device. Download our brand new Facebook image sizing reference guide! Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime. You can do better!

Template 167

Template Templates Facebook iPad 167

Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. In-game advertising (i.e. Google) – 89% using. Twitter) – 72% using.

Study 285

Study Social Media Survey Conference 285

Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter.

Conversation 113

Conversation Tips Twitter ROI 113

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Looking to gain a better understanding of your customer’s behavior and how to engage with them ?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How much of your web or blog traffic is coming from mobile devices?

Analytics 167

Analytics Google Metrics ROI 167

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

Pam Moore

SEPTEMBER 9, 2020

Then add content creation, content production, audience research, paid media (advertising) and the list goes on… and you could potentially waste a LOT of time and money if you don't understand the buyer's journey to make sure you target, engage and convert the right prospects to paying customers. This is how ROI is achieved!

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Good news is we have real answers!

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

MAY 9, 2016

Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! ” Source. Are You Ready ?”

Brands 113

Brands How To Authentication Wikipedia 113

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. Social media technologies, along with rich internet enabled mobile devices, have catalyzed a decade long trend of evolving digital behaviors by consumers.

Marketing 225

Marketing Loyalty Statistics ROI 225

Ignite Social Media

AUGUST 29, 2016

Calculating the ROI of Customer Engagement. So many people understand implicitly that connecting with customers is good for a brand. But proving ROI is even better. To that end, a new Harvard Business Review article came out this week called “ Calculating the ROI of Customer Engagement.”

ROI 87

ROI Notification Video Library 87

Pam Moore

SEPTEMBER 21, 2016

How to increase sales, leads and ROI with conversion rate optimization. Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime! Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . Conversion rate definition. Conversion rate optimization (CRO) definition.

ROI 60

ROI Conversation Training Template 60

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. Next, we aim to increase brand love and provide additional context to our users on how to best utilize our platform’s features. Stay updated through push notifications on Hootsuite Mobile. Digital intelligence. Risk mitigation.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. Advertising.

Facebook 123

Facebook How To Metrics Hashtag 123

Pam Moore

NOVEMBER 29, 2017

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. These methods work for any size brand and business with budgets big and small.

Influencer 160

Influencer Training Marketing Small Business 160

Twist Image

OCTOBER 14, 2011

Are you a marketing professional or an advertising professional? The majority of them are advertising professionals. In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. Don't confuse Marketing and Advertising. How different is the Web from mobile and tablets?

Findability 107

Findability Marketing Loyalty ROI 107

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. SMS, really? Implementation.

SMS 187

SMS Strategy Marketing Discount 187

Keyhole.co

FEBRUARY 9, 2024

However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. Set clear goals Determine what you want to achieve with your Facebook marketing plan, whether it’s increasing brand awareness, driving website traffic, generating leads, or boosting sales.

Strategy 52

Strategy Facebook Marketing Groups 52

Socialmedia.biz

SEPTEMBER 11, 2018

With an average person using 7 social media accounts , it comes as no surprise that marketers and business owners everywhere are flocking to these platforms to create brand awareness, interact with the existing audience and attract new customers, amongst other things. According to Statista , there are almost 2.4

Social Media 93

Social Media ROI Influencer Campaign 93

Sprout Social

APRIL 25, 2023

Determine if the platform should be a high priority for your brand. of Facebook users access the platform from a mobile device. With this data on-hand, your decisions will be more informed and customer-centric, translating to more impactful campaigns, advertising efforts and creator partnerships. Optimize your posting strategy.

Facebook 115

Facebook How To Aggregator Metrics 115

The Realtime Report

NOVEMBER 26, 2019

The first thing the networks/studios did was take a page from OTT Streamers like Netflix and unveiled fewer pilots, emphasizing how audiences will spend billions of hours with their brands across all screens. The key is spending it where you get the optimum ROI. Increasingly, the shift is to digital media advertising.

Advertising 113

Advertising Nielsen Buy Products 113