Later

JUNE 26, 2020

Instagram Reels is a brand new way to create fun and engaging video content from Instagram Stories. While once dominated by Gen-Z users, Millennials now make up a greater share of TikTok’s user base than ever before — making the platform a much more attractive proposition for advertisers. Instagram via TechCrunch. to 35.3%.

Instagram 145

Instagram comScore Features Video 145

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands.

Mobile 225

Mobile comScore Insurance Sites 225

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

comScore 199

comScore Smart Phone SMS Advertising 199

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Just forget it.

Social Media 58

Social Media comScore Brands Loyalty 58

Proactive Report

SEPTEMBER 14, 2009

ComScore’s latest data about advertising online shows that social networks are garnering ad dollars from pretty much everyone except big brands. I would expect that once this addiction to clicks is broken, more of the major brand advertisers will utilize this channel more effectively.&#. Just forget it.

Social Media 53

Social Media comScore Brands Loyalty 53

Bill Hartzer

OCTOBER 13, 2010

comScore, Inc. Videos were scored using comScore ARS’s content assessment methodology, ARS Zipline, which is used in the marketing industry as a means of quantifying the potential of advertising creative to be recalled and to persuade consumers. User-Generated Video Reviews Complement Television and Display Advertising.

Study 95

Study Review comScore Video 95

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

JANUARY 20, 2016

Advertising has always been about creativity and addressing the pain points of your consumers, and it still is today. Throughout the years, advertisers have developed guidelines for most industries (including banner advertising), and those guidelines are often regarded as absolute by any advertising professional.

Guidelines 60

Guidelines comScore Metrics Advertising 60

The Social Media Incubator

NOVEMBER 8, 2012

The Internet research marketing company, comScore, announced their data for the most visited websites and Pinterest attracted approximately 25.3 As Personal expression for yourself, or as a way to communicate a companies brand through pictures and images. Network with other Pinteresters and promote yourself/brand at the same time.

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

Twist Image

APRIL 28, 2012

million in January says comScore." If it dances down the path towards ad revenue driven by users, they may be selling their brand (and the online channel) way too short. Tags: banner advertising. The image-bookmarking site and social network drew 18.7 million unique visitors in the U.S. in March, compared with 17.8

comScore 111

comScore Metrics Instagram Social Networking 111

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. How User-Generated Content Helps Your Brand.

Content 111

Content comScore Wiki Social Networking 111

agora pulse

DECEMBER 17, 2019

The older millennials through to the boomer generation have a higher disposable income, have less financial burdens, and are more open to advertising than younger (perhaps more jaded) users. Brands with multiple demographics should embrace multichannel marketing to reach the right people, with the right message, in the right network.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Convince & Convert

FEBRUARY 19, 2016

AIDS-fighting organization RED recently launched a partnership with Snapchat as well, with the Bill and Melinda Gates Foundation donating $3 for every branded filter used. According to Comscore , over the last year in the U.S., Snapchat Isn’t Yet Saturated With Advertisers. are 35 to 54.

comScore 60

comScore API Journal Advertising 60

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Buffer Social

JANUARY 25, 2018

With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. On top of these statistics, comScore’s 2017 U.S. Marketers are also planning to spend more on video advertising in 2018. One of which is user-generated content.

Social Media 111

Social Media Trends Report Survey 111

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Don''t try this at home: 5 Publishing Tricks That Brands Should Avoid While content marketing gets a lot of play, there''s also a lot of frustration around the industry.

Social Media 165

Social Media Tumblr Authentication comScore 165

Proactive Report

FEBRUARY 23, 2011

The second is it has to develop a plan that that brings the brand to life in a way that embellishes rather than dilutes is. The massive audience at Facebook helped it take a top-ten ranking for the first time in ComScore’s January survey of the number of unique visitors to U.S. Internet sites and advertising networks.

Social Media 75

Social Media News comScore Strategy 75

Convince & Convert

MARCH 17, 2016

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. When your company says, “Hey, look at how cool our product is,” the message may or may not be received, regardless of how cool your advertisement is.

Video 60

Video UGC Content comScore 60

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 times more likely to search on that brand’s terms. Consumers exposed to a brand’s social media are 1.7 Experiment with keyword advertising on social media sites.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Firebelly

MARCH 5, 2010

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Resources: Download the entire ComScore Digital Year in Review here.

comScore 156

comScore Review Klout Marketing 156

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? And how will it affect the way brands create content on Snapchat? Well, that opportunity is now on Snapchat.

API 40

API Marketing comScore Video 40

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. How many of them are yours?

Statistics 145

Statistics Marketing HootSuite Advertising 145

Diva Marketing Blog

JUNE 17, 2009

Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 Note to brand marketers (and main stream media): Take off your cool shades the internet and social networks are Not only for the "youngsters." The challenge for brands per @CBWhittemore is to it." others like it.

comScore 40

comScore Social Networking Social Media Flickr 40

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured.

News 110

News Report Social Media Reputation 110

Koka Sexton

NOVEMBER 2, 2008

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. town and city. Use get_bookmarks() instead.

Foursquare 40

Foursquare comScore CoTweet CoTweet 40

Twist Image

AUGUST 19, 2016

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. And Your Brand (from March 2016). This should be sobering to brands today.

Mobile 40

Mobile comScore Brands Applications 40

Koka Sexton

JANUARY 24, 2009

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. town and city. Use get_bookmarks() instead.

Web 2.0 45

Web 2.0 Foursquare WordPress RSS 45

Koka Sexton

JANUARY 24, 2009

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. town and city. Use get_bookmarks() instead.

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40

Mindjumpers

AUGUST 9, 2010

Analysis by Mikolaj Jan Piskorski and visualization by Tommy McCall Sources for the analysis: TRENDSTREAM COMSCORE CIA WORLD FACTBOOK Mindjumpers. [.] Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue. Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

comScore 232

comScore Microblogging Analysis Nielsen 232

Convince & Convert

MAY 29, 2018

comScore ]. ” You’ll begin to realize that serious weekly or monthly reach goals are hard to achieve without advertising. But our experience with data and case studies of successes and failures indicate that advertising gives you a much better chance of success because of three major factors. Wordstream ].

Platform 152

Platform Campaign Video YouTube 152

Bill Hartzer

DECEMBER 14, 2009

According to BusinessWeek, Domino’s had become “the latest company to learn how quickly a brand can be tainted in a Web 2.0 Kentucky Fried Fiasco ,” reports Advertising Age. comScore December 2009 Search Engine Rankings comScore, Inc. has recently updated its monthly comScore qSearch.

comScore 151

comScore Real Estate Banking Handbook 151

Techipedia: Tamar Weinberg

JULY 1, 2010

You should know that using some types of ads like Kontera (contextual advertising) and the likes on your blog will irritate a large percentage of your readers but using AdSense the right way will not affect your blog. Anyway, thanks both of you, for your thoughtful conversation on the issue.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. As seen on compete.com, alexa, comscore and other sites, Digg growth has flattened in the past few months.

Digg 100

Digg Social Media Upcoming Ustream 100

Atom Thought

APRIL 22, 2010

Comscore 2009). Brand Advertising with engagement and performance parameters(cannot reveal more as of now) and. Times jobs with such huge investments and claims of highest volume of active resumes. is still number 3 in terms of traffic share. Mobile monetization ( i have a few ideas, need to think more).

Repository 145

Repository comScore Price LinkedIn 145

Convince & Convert

APRIL 26, 2012

is the author of the brand new book, so brand new that the official release. Lee: Yeah, that’s from Comscore. Your brand is competing. And brands. social platforms that offer advertising, they usually have demographic. We don’t run advertising. Lee: Somewhere. Jay: In the United Kingdom.

Social Media 135

Social Media SEO Retail Conference 135