The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.
Why B2B Marketers are Flocking to Native Advertising in 2015
FEBRUARY 10, 2015
Native ads generate 82% more brand lift. Native advertising can mean different things to different people. According to Sharethrough , native advertising is: “A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”. Content marketing spending by B2B marketers is increasing in 2015. Why is that? Curation
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. They know the voice of that blogger, how they phrase things, the quirky ways they tell a story, the cutesy background any brand would feel a little squeamish about. We get it all the time. Lose-lose.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. Several weeks ago, I was giving a presentation to an executive board of a major international brand.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. These companies, generally referred to as “buying tools,” focus myopically on the tactical features that help brands create social ads. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform. Advertising fuels Facebook’s growth and allows it to invest in areas like artificial intelligence and virtual reality. Another highly manual process using Excel exports.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network.
Poets And Plumbers And The Future Of Advertising
APRIL 9, 2016
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. Rishad's insights, pushed further by the debate on the panel, illustrate that our advertising business needs to be populated by what he calls both the "poets and plumbers." So, what is the future of the advertising agency? advertising.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? This automatically ends up being customer engagement for brands, when users tag a certain geographic place, shop or restaurant.
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?
The New Advertising
MARCH 17, 2011
The point of this ad is to position brand in your mind as a benevolent corporate citizen and its goal is to get you to choose Home Depot over Lowe ’s the next time you need lumber or lightbulbs. Everything is advertising. For example, the fact that McDonald ’s mascot Ronald McDonald is the icon for the Ronald McDonald House is advertising. But in the end, it’s all advertising.
Catch a glimpse of the future of #advertising – Read Wharton’s Beyond Advertising
Blue Focus Marketing
MARCH 6, 2016
I am excited to announce that Beyond Advertising : Creating Value Through All Customer Touchpoints,” by Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network, has hit the book shelves and is available on Amazon. What if you could catch a glimpse of the future of advertising? Advertising & Mktg.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. Today a publisher can use our existing article styling tools to visually distinguish branded content from editorial content, as well as to meet contractual obligations established with the content sponsor. This feature will be available in late June.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Definition of branding.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Brand awareness. Identify your goals. Leads.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. No one wants to listen to an endless, aimless stream of dialog about a brand or a company, which is what you get from a strategy that focuses on news, offers and the occasional contest. But it isn’t left just to the advertising guys, or the creative, to do this. And boy did my blood boil! But to say. No one.
Advertising or Social Media.Both!
MARCH 13, 2013
Why simulate emotion in advertising when you can express it in social media ? Now of course advertising is an important tool for brand awareness, I don't mean to say that all advertising is bad.it isn't and it plays an important role in advertising business. . Advertising in general is about translating emotion and to. How Building a Brand is a Process.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. Bloggers are in many ways the first influencers, and brands started these partnerships as early as 10 years ago. billion pages each month. The Takeaways.
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Would you like proof?
How your brand can win the 2015 Super Bowl
Saying It Social
JANUARY 27, 2015
In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game!
How To Think About Mobile Advertising
JANUARY 16, 2015
Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. that was a total waste for the brand, and it''s going to throw off their analytics. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. advertising. brand. brand awareness.
Great Advertising (From An Unexpected Brand)
JULY 18, 2013
Kimberly-Clark ''s Cottonelle brand (not a client) has come out with dispenser packaging for its Fresh Care Flushable Dry Wipes product. Stunning Cannes-worthy advertising? Great advertising acts as an engine to transmit brand information. " It''s a lesson that advertisers, presenters, brands and more could learn from. great advertising. Maybe.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section. Disclosure, said Andy.
The Inevitable Downfall of Native Advertising
OCTOBER 30, 2013
I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive , and don’t appear as sponsored. Are we heading for a decline in native advertising success? Who knows?
Infographic: Native advertising effectiveness
AUGUST 19, 2013
Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads.
Fear And Loathing In Advertising
FEBRUARY 22, 2012
There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and you've read about it here), but there are days when I think to myself that if advertisers get it right, the opportunity going forward is bigger, better and more opportunistic than ever before. TV, radio, print and even out-of-home advertising was never an easy business, but it was very simple in its architecture. the most valuable demographic behind the emerging potential of mobile advertising. advertising.
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
Earlier this year a study revealed that the organic reach for brands declined to 2-6%. So right now producing engaging content is more relevant than ever, and considering content amplification is something brands need to take into consideration. Advertising Brands Community Management Content Marketing Facebook Guidelines Mindjumpers Social Media Social Media Strategy Tips Content Amplification Content Strategy news feed algorithm social media monitoring Social Paid targeting Is your company considering content amplification on Facebook? Over Relevance. Targeting.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?
Native Advertising Is Everybody's Problem
SEPTEMBER 12, 2014
Have you jumped on board the native advertising train yet? Yesterday morning, I moderated a panel discussion at Content Marketing World in Cleveland titled, The Hottest Term in Content Marketing: The Opportunities in Native Advertising. None of the panelists could agree upon a set definition for native advertising. It''s every brand for themselves. brand. amazon.
Four Brands Using Instagram Really Well
OCTOBER 17, 2012
It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!
Twitter Advertising Review: Not Ready For Primetime
JANUARY 14, 2013
I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. We’ve recently started to experiment with Twitter Advertising having finally been invited to the platform to see if it could be a viable offering for some of our clients. It takes time. Social Media
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird. Carousel ads.
Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams
JUNE 23, 2016
source told Wagner the packages are priced at $2 million to $8 million per advertiser, depending on ad quantity and placement (in-game versus pregame or postgame), and vice president of North American revenue and global revenue strategy Matt Derella told Wagner in an interview that Twitter aims to sell 10 to 15 of those ad packages. Derella told Wagner 60 percent of Twitter’s NFL ad inventory has already been sold, with early commitments from brands including Ford Motor , Nestlé and Anheuser-Busch. According to Wagner, advertisers will be able to add branding to these feeds.
The Internet Is Not Just Another Advertising Channel
NOVEMBER 28, 2014
Advertising Agencies Have Got It All Wrong. If all you''re looking for is attention, then the Internet can be used like every other channel in which advertising is seen. If all your brand would like to do, is shout a message to consumers (I think Seth Godin , it''s easy to get frustrated and retreat to the position that the Internet doesn''t solve any marketing issue, other than how a message can be transmitted. Still, this is the ultimate stance that most traditional advertisers take when it comes to digital marketing. advertising agency. advertising channel.
5 Branded Content Campaigns You Need to Know
Convince & Convert
APRIL 18, 2016
In the last article, I focused on advertisements in general. However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications. Today, such advertisements, which include videos, interactive infographics, and articles, are quickly gaining traction among both brands and publishers.
Display Advertising on Facebook versus Google: Who Wins?
Social Marketing Forum
AUGUST 18, 2012
Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? B2C marketing Brand marketing Infographics Social media marketing click through rate CTR Facebook ads Google Display Ad Network WordstreamFacebook has been testing several methods and formats lately, although not with big [.].
Digital, Social, Brands in 60 Seconds [Infographic]
APRIL 26, 2012
People connect with brands they like. Email Marketing Mobile Marketing Online Advertising Social Media blogging content facebook google marketing posts social media tweetsI recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. The infographic was created by a web design company called Go-Globe.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. Publishers earn more money as competing brands drive up the value of the ad spot. Even the most gun-shy brands have started to take notice.