A New Brand: Seven Things to Consider Now
JULY 11, 2016
Want a successful brand? Particularly with new brands, you must make many decisions now that determine growth, categorization, messaging, and more. The post A New Brand: Seven Things to Consider Now appeared first on Spin Sucks. Patrick Cole has more.
Advertising. Full Steam Ahead.
AUGUST 27, 2016
"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. In short: advertising has a significant role in our economy (whether you like ads or not). advertising.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Pictured: Advertiser Perceptions talked with more than 300 agency and client executives who place video advertising.
Why B2B Marketers are Flocking to Native Advertising in 2015
FEBRUARY 10, 2015
Native ads generate 82% more brand lift. Native advertising can mean different things to different people. According to Sharethrough , native advertising is: “A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”. Content marketing spending by B2B marketers is increasing in 2015. Why is that? Curation
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion.
4 Tips to Ensure Your Branded Content Gets Discovered
Ignite Social Media
JULY 14, 2016
Branded content. To many, it’s the future of advertising. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. In fact, the New York Times , BuzzFeed , Mashable , and even The Onion employ branded content. To some, it’s a dirty word.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network.
The New Advertising
MARCH 17, 2011
The point of this ad is to position brand in your mind as a benevolent corporate citizen and its goal is to get you to choose Home Depot over Lowe ’s the next time you need lumber or lightbulbs. Everything is advertising. For example, the fact that McDonald ’s mascot Ronald McDonald is the icon for the Ronald McDonald House is advertising. But in the end, it’s all advertising.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising
4 Brand Opportunities for Instagram Stories
Ignite Social Media
AUGUST 31, 2016
Instagram Stories is only a few weeks old but brands have already leaped at this new opportunity to engage with their fans. In this blog, we’ll be highlighting some of the opportunities that brands have identified and which brands are successfully achieving results. utilized Instagram Stories very effectively with its Sports Illustrated brand and the 2016 Summer Olympic Games.
The 9 Ways to Advertise on Snapchat [INFOGRAPHIC]
AUGUST 31, 2016
The problem for brands? It is very challenging to generate awareness and get users to follow your brand on Snapchat. This means that, for brands who are serious about leveraging the Snapchat platform, ads are a worthwhile — and perhaps necessary — avenue to explore. Is your brand advertising on Snapchat (or exploring the option)? Check it out!
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? This automatically ends up being customer engagement for brands, when users tag a certain geographic place, shop or restaurant.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. These companies, generally referred to as “buying tools,” focus myopically on the tactical features that help brands create social ads. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform. Advertising fuels Facebook’s growth and allows it to invest in areas like artificial intelligence and virtual reality. Another highly manual process using Excel exports.
Poets And Plumbers And The Future Of Advertising
APRIL 9, 2016
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. Rishad's insights, pushed further by the debate on the panel, illustrate that our advertising business needs to be populated by what he calls both the "poets and plumbers." So, what is the future of the advertising agency? advertising.
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.
Does Advertising Even Work Any More? Of Course It Does!
JULY 5, 2016
Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. Everyone is entitled to their opinion, so here's mine: Advertising is alive and well. advertiser. brand.
How Brands Can Use Snapchat Memories
Ignite Social Media
AUGUST 16, 2016
Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is. With the introduction of Snapchat Memories , you might be wondering how your brand can use the feature for marketing. Innovate.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Brand awareness. Identify your goals. Leads.
Advertising or Social Media.Both!
MARCH 13, 2013
Why simulate emotion in advertising when you can express it in social media ? Now of course advertising is an important tool for brand awareness, I don't mean to say that all advertising is bad.it isn't and it plays an important role in advertising business. . Advertising in general is about translating emotion and to. How Building a Brand is a Process.
Infographic: Native advertising effectiveness
AUGUST 19, 2013
Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to traditional display ads.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Content Marketing vs. Social Advertising – Battle Round 2. Social users were likely on Facebook and Twitter and other social media channels before your brand was. Your social advertising brings readers to your content. Social Advertising and SEO – Battle Round 3. We have proof that social advertising works. At press time, luxury brand Tiffany & Co.
Twitter Gives Advertisers More Klout
AUGUST 4, 2016
allows brands and agencies to: Rank influencers based on Klout data to evaluate potential follow-up for promotional, endorsement or sponsorship opportunities. Analyze the conversation about your products or brand to determine affinity groups. Evaluate the conversation around a competitive topic/brand and generate new content marketing ideas to win more share of voice from target customers. The brand could then turn this list of users into a tailored audience campaign and target them with a tweet from the spokesperson championing the products.
Less Money. Less Traffic. Advertising In Chaos?
SEPTEMBER 1, 2016
Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how cheap can we buy this spot for?" ). Yes, advertising continues to be a healthy business (see: Advertising. advertising.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Definition of branding.
Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. You submit the ad for approval to Facebook and are dreaming about the increased brand awareness, new leads and even sales this new campaign is going to generate for you and your business. Walk-through of the key highlights of the Facebook advertising policies. iTunes.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. Bloggers are in many ways the first influencers, and brands started these partnerships as early as 10 years ago. billion pages each month. The Takeaways.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. No one wants to listen to an endless, aimless stream of dialog about a brand or a company, which is what you get from a strategy that focuses on news, offers and the occasional contest. But it isn’t left just to the advertising guys, or the creative, to do this. And boy did my blood boil! But to say. No one.
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.
6 Facebook Advertising A/B Tests You Can Run Right Now
SEPTEMBER 16, 2016
The text overlay can be as simple as your brand’s logo or as advanced as a nice promo code with a percent-off promotion. A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? One-day conversion vs. seven-day conversion. Calls to action. Image flip.
How To Think About Mobile Advertising
JANUARY 16, 2015
Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. that was a total waste for the brand, and it''s going to throw off their analytics. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. advertising. brand. brand awareness.
The Future Of Advertising Is. Magic?
JUNE 24, 2016
How much of great advertising is magic? Amazing: Making Magic: The Art of Illusion in Modern Brand Narrative - David Copperfield - Cannes Lions 2016. Also, check out Shin Lim : Tags: advertising. advertising award. brand. great advertising. This is a big week in the marketing world. Who said what? Who did what? Who did what to whom?). That smell? there.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
Fear And Loathing In Advertising
FEBRUARY 22, 2012
There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and you've read about it here), but there are days when I think to myself that if advertisers get it right, the opportunity going forward is bigger, better and more opportunistic than ever before. TV, radio, print and even out-of-home advertising was never an easy business, but it was very simple in its architecture. the most valuable demographic behind the emerging potential of mobile advertising. advertising.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?
How your brand can win the 2015 Super Bowl
Saying It Social
JANUARY 27, 2015
In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game!
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. Today a publisher can use our existing article styling tools to visually distinguish branded content from editorial content, as well as to meet contractual obligations established with the content sponsor. This feature will be available in late June.