How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Source: Hootsuite blog.
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