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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Source: Hootsuite blog.

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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

You can't just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter.

ROI 60
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment.

ROI 114
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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. How did they do it? With a coupon code!

ROI 109
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. ” Loyal followers will advertise for you. UGC is a persuasive form of free advertising. You should publish both organic posts and paid advertising. 90% of people on Instagram follow a business.

Instagram 117
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

What’s the true ROI? The ROI is insane. Share valuable content on LinkedIn, such as blog posts, articles, and videos. Customize your LinkedIn URL A small yet essential aspect of profile optimization is customizing your LinkedIn URL. I’ve been posting on LinkedIn 1x per week for 6 years straight.

LinkedIn 113
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UTM Tracking: The Major Key of Social ROI

Sprout Social

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. That complicated sounding recipe would look like this: URL? Enter UTM URL builders.

ROI 40