Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. How did they do it? With a coupon code!

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ROI Social Media Syndication Embedding 109

Buffer Social

SEPTEMBER 11, 2023

What’s the true ROI? The ROI is insane. Share valuable content on LinkedIn, such as blog posts, articles, and videos. Customize your LinkedIn URL A small yet essential aspect of profile optimization is customizing your LinkedIn URL. I’ve been posting on LinkedIn 1x per week for 6 years straight.

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LinkedIn Tips Skills URL 113

Harp Interactive

SEPTEMBER 13, 2010

Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan. URL: Include keywords in the URL you pick for your social media page. If you have an established brand then the brand name should be in the URL . Also include website address/URL where allowed.

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SEO Social Media URL Engineering 313

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. As marketers, this is a huge problem.

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Forums Reddit Analytics Sentiment 62

Buzz Marketing for Technology

JUNE 28, 2008

Intranet Blog. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. TrackBack URL: [link]. Great Blog.

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Sharepoint Wiki Web 2.0 Class 189

Sprout Social

APRIL 26, 2023

For example, if your content team uses Google Analytics to track blog links, work with them to ensure you’re properly tracking your links with UTMs, and can access those results. The solution: To track how many people clicked on your comment link, use UTMs to track your URLs. A UTM is a basic code snippet added to the end of your URL.

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LinkedIn Comments URL Engagement 108

Keyhole.co

DECEMBER 11, 2020

Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums. You get to make smart decisions in marketing to consumers on Twitter and improve your ROI. This tool shows you all the numbers you need to see to make critical marketing decisions.

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Hashtag Metrics Analytics Sentiment 98

Kikolani

SEPTEMBER 12, 2011

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. This morning, when I popped onto HootSuite, I saw this tweet from Brankica of How to Blog Like a Star. shortened URLs from each Triberr member’s tweets. The Triberr URL shortened links were not tracked in Google Analytics.

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Case Study Analytics Google Study 163

Writtent Blog

NOVEMBER 19, 2013

billion pages each month – and that’s just on WordPress-hosted blogs! Content is an incredibly effective way to drive ROI for your company’s marketing budget, but you won’t see great results if you simply publish articles without a distribution or promotion plan in mind. Over 392 million people worldwide view more than 13.3

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Marketing FeedBurner Badge Metrics 81

Pam Moore

JANUARY 28, 2016

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter.

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Conversation Tips Twitter ROI 113

Kikolani

OCTOBER 3, 2011

Here we are, four weeks out from Blog World Expo in Los Angeles starting November 3rd. Even if you only have a Twitter handle and a blog on WordPress.com (I would advise going on a self-hosted domain with WordPress, but that’s for another post), you can still have a business card – and should.

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Conference Tips Real Estate Meeting 162

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Setting up and growing a business blog is critical to your brand’s long-term success. Hashtags receive 16% more.

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Social Media Marketing Hashtag URL 100

Hootsuite

JULY 6, 2022

But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go. You can also add URLs to your website in your Instagram bio and to Stories. You can also add URLs to your website in your Instagram bio and to Stories. make long, spammy-looking URLs short and sweet.

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Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 22, 2019

The quote allows people to select portions of text from your blogs and articles and share it on their Facebook account. While plugins give you a wide range of features that can amp up engagement on your site, you can also manually embed posts in WordPress pages by pasting in a public post’s URL with specific shortcode. The Like Button.

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Sites Features Embedding Facebook 79

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. know what content will drive social conversation, conversion and ROI?

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Campaign Social Media Content How To 60

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

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Campaign Social Media Marketing Crowdsourcing 219

Keyhole.co

DECEMBER 30, 2022

Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums. You get to make smart decisions in marketing to consumers on Twitter and improve your ROI. This tool shows you all the numbers you need to see to make critical marketing decisions.

Hashtag 52

Hashtag Metrics Analysis Apple 52

agora pulse

JUNE 11, 2019

Whether you share links to products, blog content, or sales pages, tracking click-throughs lets you monitor the traffic you generate. To collect more useful data, start by adding UTM parameters to links and tracking URL clicks in your Agorapulse reports. Link clicks.

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Metrics Social Media Content Analytics 106

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Write blog posts related to your industry. You should also create custom URLs for all your campaigns with UTM parameters. The post How B2B Brands Can Drive More Leads This Year appeared first on B2B Marketing Blog | Webbiquity. Over to You.

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B2B Brands LinkedIn Influencer 217

Visually SM

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Of course, you can always post the URL to any old video that you already published. But you can also use these videos to provide coverage of your event in real-time.

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Social Media Video Company Content 246

Direct Marketing Observations

MARCH 16, 2010

12) You never figured out what that Facebook vanity URL thing was. 15) You hate creating content and no one was coming to the blog. 16) Social Media ROI isn’t important. 15) You hate creating content and no one was coming to the blog. 16) Social Media ROI isn’t important. 13) Case studies?

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Social Media Real Estate Foursquare Case Study 173

Convince & Convert

MARCH 19, 2018

Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Here are three social retargeting techniques you can test immediately: Retarget your blog readers. It’s a common reason why marketers see such a low ROI from their social advertising efforts.

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CPM CPA ROI Campaign 150

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

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ROI Social Media Tools HootSuite 145

Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. Increased share of voice?

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Metrics Twitter Postrank Analytics 229

Jon Loomer

MARCH 23, 2017

But another reason that goes overlooked is that even if an audience of people who don’t know me “works” well (good ROI), these people are most likely to be dissatisfied. When creating a Website Custom Audience, you can focus on people who visited a particular web page — or web pages with a common string in the URL.

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Facebook Training Video URL 156

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. Campaign ROI: It shows the amount of value you generate from your social media efforts.

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Analytics Social Media ROI Metrics 52

Almost Savvy

MAY 3, 2009

Who doesn’t have a blog these days? Many people started a blog way back when, but may have since abandoned them for other pursuits. Blogging provides a simple,?yet What is your take on blogs? Etymology: shortened form of Weblog Usage: blog, blogged, blogging v, blogger n A few of my friends on Twitter define a?blog

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Reputation Conference LinkedIn Lijit 154

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Click through to their blog, check out their social channels, get to know them first, connect with them second. URL and add a + sign to it. Highlights From Episode 19. Social Media.

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Influencer Marketing Nielsen Authentication 115

Buzz Marketing for Technology

OCTOBER 13, 2008

The Connectbeam Social Computing Blog. Blogs of Interest. TradeVibes blog. This being a blog, and were going to keep things tight. Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. Connectbeam. Go to Connectbeam.com.

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Social Bookmarking Wiki Applications Web 2.0 109

Pam Moore

JUNE 28, 2019

Yet the other word that may be scary to some is… “plan” If you have never used a content calendar before, I suggest you read this blog post so you can learn the basics of why and how the PLAN component of your content can be both easy and successful. Increase the ROI of your content. Content title (blog, video, etc.).

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Template Templates Content Marketing 60

Sprout Social

SEPTEMBER 30, 2020

In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. Complete your LinkedIn Page.

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Organization LinkedIn Strategy Social Media 104

Sprout Social

JANUARY 26, 2023

Your program should also include content that is easy to share, such as blog posts, helpful guides and interesting video clips that potential customers can use to help them decide whether your product or service is right for them. How will you measure success and track ROI? As well, make sure your posts are easy to share.

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Discount Marketing How To B2B 127

Later

MARCH 10, 2019

Linkin.bio by Later is an Instagram tool that helps your followers find the exact URL they’re looking for from your feed, like a specific product page or newsworthy article. Whether you’re sharing a link to your latest blog post, editorial content, or a new product line, Linkin.bio makes it easy to link individual Instagram posts to any URL.

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Instagram Feed Feedly URL 48

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Filed under Inside-Out Thinking , Successful Blog |. -->. Gab from SEO ROI said. Why all the Fuss about Blogs in Marketing Strategies? Words of a Broken Mirror said. […] blogs make networking a true pleasure. in 50 Words - Liz Strauss at Successful Blog - Thinking, writing, business ideas. Blog Syndication.

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Net Neutrality Plaxo Directory Influencer 240

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track.

News 40

News Press Release URL Analytics 40

Josh S Peters

OCTOBER 14, 2009

Look at the url on this one: videos.dskjkiuw.com does that really look like a trustworthy URL with the garbled mess in the center? If it isn’t a shortened URL and contains a string of letters like that, chances are it’s no good. The links usually hold some clues as well.

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Twitter URL Lijit eBook 100

Pixlee

NOVEMBER 19, 2020

For example, if we compare the ROI of the two platforms: . Email marketing has an average ROI of 4400% which means a return of $44 for every dollar spent. With social media, it’s difficult to reach a specific ROI, especially when algorithm changes limit the organic reach of posts to just 6% of your audience. Using Twitter Cards.

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Social Media UGC ROI Newsletter 52