agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Those empty metrics are some of the easiest and most common numbers to feature in your social media reports. From Facebook and Instagram to Twitter and LinkedIn, follower numbers can reflect growth on your social media channels.

Metrics 106

Metrics Social Media Content Analytics 106

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. You can't just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. In this 25 minute podcast you will learn:

ROI 60

ROI Strategy Twitter How To 60

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The good thing was that all mediums carried the URL of the site, and all had a very focused and common call for action and messaging.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to test headlines for blog posts within seconds.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104

Pixlee

NOVEMBER 19, 2020

There was a time when email marketing was considered to be an obsolete method of marketing and social media was the shiny new toy in the marketing world. But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. .

Social Media 52

Social Media UGC ROI Newsletter 52

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? It would be impossible to do such in one simple blog post. Create once, use many (= increased ROI). Content title (blog, video, etc.). Blog categories. Help you provide value to your audience.

Template 78

Template Templates Social Media Content 78

Direct Marketing Observations

MARCH 16, 2010

Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. 3) Your social media certification classes didn’t really take off like you thought. 14) Social media is dead anyways.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! Have you noticed how noisy the digital and social web is becoming? It would be impossible to do such in one simple blog post. Create once, use many (= increased ROI). Content title (blog, video, etc.). Blog categories. Help you provide value to your audience.

Template 78

Template Templates Social Media Content 78

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

APRIL 26, 2023

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. Our social team designed an experiment to answer this question. “I How we tested adding links to content on LinkedIn Social media is part art, part science.

LinkedIn 108

LinkedIn Comments URL Engagement 108

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.

Analytics 111

Analytics Social Media Tools Klout 111

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Bill Hartzer

MARCH 26, 2011

Tracking the stickiness of blog posts is important as well. You need a social media dashboard. Unilyzer , a social media dashboard, seems to be a great fit for social media and search engine marketers like myself. With the Unilyzer Tool, you put in your URLs once, and the site takes it from there.

Social Media 137

Social Media Review URL StumbleUpon 137

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI 100

ROI CPA Campaign Buy 100

Sprout Social

JANUARY 18, 2017

Being a social media manager means you have to be willing to take on the challenges of the technical space. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. That complicated sounding recipe would look like this: URL?

ROI 40

ROI URL Analysis Campaign 40

Keyhole.co

DECEMBER 11, 2020

Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 127

Social Media Reputation URL Badge 127

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter (The Arkayne Blog) Tagged as: edison research , facebook , research , social networking , twitter , twitter statistics Did you enjoy this blog post?

Social Media 160

Social Media Statistics Strategy Research 160

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. B2B brands are looking to tap the increased social media penetration for generating more leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Buzz Marketing for Technology

JUNE 28, 2008

Intranet Blog. Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Pam Moore

JANUARY 28, 2016

Yes, smart and social savvy marketers know how to generate sales using Twitter. You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Twitter Automation Strategies.

Conversation 113

Conversation Tips Twitter ROI 113

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Keyhole.co

DECEMBER 30, 2022

Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. It would be impossible to do such in one simple blog post. Create once, use many (= increased ROI). Content title (blog, video, etc.). Blog categories.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The social web is more crowded and noisier than ever. It would be impossible to do such in one simple blog post. Create once, use many (= increased ROI). Content title (blog, video, etc.). Blog categories.

Template 60

Template Templates Content Social Media 60

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Kikolani

SEPTEMBER 12, 2011

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. This morning, when I popped onto HootSuite, I saw this tweet from Brankica of How to Blog Like a Star.

Case Study 163

Case Study Analytics Google Study 163

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached. Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. Brands on social media have the added benefit of giving people a place they can easily contact you and where you can reach out to them. You can also add URLs to your website in your Instagram bio and to Stories.

Instagram 117

Instagram HootSuite UGC Influencer 117

Writtent Blog

NOVEMBER 19, 2013

billion pages each month – and that’s just on WordPress-hosted blogs! Content is an incredibly effective way to drive ROI for your company’s marketing budget, but you won’t see great results if you simply publish articles without a distribution or promotion plan in mind. Use Social Proof. image credit: FreeDigitalPhotos.

Marketing 81

Marketing FeedBurner Badge Metrics 81

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. I see this seminar as a blog. At the end of the semester, I only know a couple more people from the blog than I did at the beginning. is to web 1.0.

Social Media 189

Social Media Class Forums Microblogging 189

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video.

CPM 150

CPM CPA ROI Campaign 150