DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition
Talkwalker SM
MAY 12, 2016
But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. We’ve previously written about how brands can get some idea of sponsorship ROI through using text-based social listening.
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