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DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Talkwalker SM

But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. We’ve previously written about how brands can get some idea of sponsorship ROI through using text-based social listening.

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TikTok Marketing Strategies that Work for Brands

Pixlee

TikTok has recently launched an advertising process and hyperlinking text feature for businesses, although influencers and brand mentions in the form of ‘challenges’ have been prevalent on the platform since it’s formation. The Basics of Getting the Best ROI on TikTok. But is the app really built for brands?

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A Partial Reading List for PR Students

Social Media Strategery

In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Spin Sucks - One of my favorite blogs for years – Gini and her team are whip-smart PR practitioners who understand there’s no technology replacement for good PR. Read Olivier’s blog and book.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. I couldn’t believe it, given how many video assets a professional sports team has. Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

Since its inception, social media has played a significant role in Black Friday advertising. That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI. Does video perform better than a blog post?). is an outdoors and sporting goods retailer. Plan ahead.

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PPC as a Luxury, not a Business Model

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe PPC as a Luxury, not a Business Model by Jesse on February 16, 2009 I’ve recently been dealing with a client that has been dealt the bad hand of seeing success through ppc advertising.

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New Social Media Network Road Map

Diva Marketing Blog

Recently Jay Baer asked a question on his blog that led to over 100 comments. Not to make things more complicated, but especially in social media marketing, you can't expect to build a strategy without first understanding the "tools" e.g. blogs, Facebook, Pinterest, LinkedIn, Twitter, etc. Glad you asked.