Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

JUNE 30, 2019

You landed on the right blog post today and will find answers! They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on! Choosing metrics for success. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. How do you define success?

Metrics 60

Metrics How To Marketing ROI 60

Kikolani

MAY 25, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. Be sure to check out Jason Hines’ photography blog and Arizona wedding photography website for more photos.

Mashup 122

Mashup Resources SEO RSS 122

Sherrilynne Starkie

DECEMBER 22, 2013

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. 100 free social media resources.

Trends 276

Trends Survey Study Metrics 276

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. The core of social media marketing efforts should be the corporate blog. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

yMarketingMatters

JANUARY 10, 2014

I know first hand that so many businesses (1) struggle with human and financial resources for social media and digital marketing and (2) find it confusing to choose the most important and effective tactics with limited resources. Create a strategy and plan defining your goals, audience, budget and resources. Get onto Google+!

Social Media 277

Social Media Tips Marketing Mobile 277

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . If you don’t analyze your campaign based on relevant metrics, you’re winging it. You want a goal that has one or more metrics. This is the big one.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Kikolani

SEPTEMBER 21, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Content. 10 Characteristics of a Spectacular Blog – Take a step back from your blog for five minutes.

Mashup 117

Mashup Resources SEO Remix 117

Kikolani

JANUARY 20, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. 5 Things Every Blogger Needs to Teach Their Readers & Why it Matters – Want to grow a successful blog?

Mashup 120

Mashup Resources Tumblr Widget 120

Kikolani

JUNE 17, 2011

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Blogging / Writing. 38 life hacks for designers – great resources to help designers get the most out of work and life.

Mashup 130

Mashup Resources eBook SEO 130

ProBlogger

DECEMBER 13, 2023

The post 2024 Blogging Breakthrough: Master Your Year-End Review and Propel Into Success! The best way to look over all you’ve done and gather your thoughts about where you’d rather be next year is to go through your blog and social media and audit your performance. Overall, and for each category of your blog?

Review 51

Review Real Estate Newsletter Widget 51

Twist Image

AUGUST 21, 2012

Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. very early days for online advertising. Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check.

Advertising 102

Advertising comScore Metrics Industry 102

Sprout Social

NOVEMBER 23, 2022

LinkedIn advocacy metrics. What to post: Provide guidance on the types of thought leadership, insights and resources that are appropriate to help shape employees’ own strategies. It’s always a bonus to have the boss on your side to boost your program resources. Metrics that tell you, “how many people are using advocacy?”.

LinkedIn 115

LinkedIn Tips Curation Training 115

Pam Moore

JULY 5, 2017

How much of your web or blog traffic is coming from mobile devices? What pages on your blog or website inspire your ideal customers to read longer, or even better click on a second page? What pages your blog or website visitors jump off of as fast as they landed? What content your audience likes?

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. See the “Supporting Resources” section at the bottom of this article. It does not work this way!

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

JUNE 30, 2019

You landed on the right blog post today and will find answers! They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on! Choosing metrics for success. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. How do you define success?

How To 113

How To Marketing Metrics ROI 113

Sprout Social

MAY 8, 2017

Time is the most valuable resource you have as a worker. Without goals and metrics, you won’t know if the new strategy you’re trying out is working or if Sunday at 2 pm really is the best time to post for you. You want a goal that has one or more metrics. Achievable : Is it achievable or is it not possible within your resources?

Social Media 108

Social Media How To Metrics ROI 108

Webbiquity SMM

DECEMBER 16, 2013

What are some of the best tools and resources to help marketers create compelling infographics? 59% of B2B marketers consider blogs their most valuable channel. • 70% of buyers would rather learn about a company through an article rather than an advertisement. by Whole Brain Marketing Blog.

Content 201

Content Marketing B2B Journal 201

agora pulse

AUGUST 6, 2020

But if you work for a small organization with more limited resources, you may have to oversee these areas yourself. To your to-do list, you’ll have to add extra tasks like: Identifying marketing and advertising goals. Experience with social media advertising. Researching and developing social media strategies. Expectation.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Pixlee

MAY 9, 2022

If you can predict what talent or resources you’ll require, you can plan and budget more accurately and see greater profit margins. Track Ecommerce Metrics From Past Creative. Scalable Resources. How Community Content Solves Creative Resource Needs. But knowing that you’ll need creative talent in the future isn’t enough.

UGC 75

UGC How To Compete Apparel 75

Hootsuite

FEBRUARY 16, 2022

However, Meta is currently not accepting any new pages or accounts as advertisers in the Brand Collabs Manager because they are “reimagining how to support brand collaborations.”. That means you can only use the Brand Collabs Manager tool as an advertiser if you have already been accepted. When applications reopen, you can apply here.

Brands 95

Brands HootSuite Project Metrics 95

Pam Moore

DECEMBER 19, 2017

If you answer yes, then you definitely landed on the right blog post today. How to measure and analyze – what metrics matter and where to find them. How to integrate Facebook paid advertising to ignite your Facebook Business Page engagement, leads and sales. Additional Resources: .

Facebook 166

Facebook Marketing Training Template 166

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

agora pulse

JULY 31, 2020

You want to grow your social media engagement or your pages have been neglected for a long time—but you don’t have the time or resources to manage them. Do you need someone to create content or are you more interested in advertising? Your internal resources . Ask yourself: Do you need someone to manage your channels?

Social Media 190

Social Media Marketing How To Social Media Management 190

Firebelly

JANUARY 22, 2018

Recently, it’s become an artistic practice that calls for the perfect mix of advertising and marketing strategies all working together. Run an experiment for the next 90 days by posting content on your blog and other channels. Examine the metrics to discover patterns as to what content drives the most traffic to your site.

Marketing 181

Marketing Influencer SEO Adwords 181

Kikolani

JANUARY 16, 2011

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: How important is video blogging as compared to typical blogging?

Questions 167

Questions WordPress Postrank Blogger 167

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. But does this domination mean that you should put your entire advertising budget into these platforms? As a nimble startup, we always look out for better ways to invest our advertising budget. All Campaigns.

Adwords 133

Adwords Metrics CPC Campaign 133

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

The traditional means of digital marketing are purely intrusive and restricted to a couple of ad forms like banner advertisements. ROI is the edge of any advertising campaign as it defines the success attained or the measurable success. 5 It is Impossible to Measure the ROI of Influencer Marketing. Bottom Line.

Influencer 82

Influencer Marketing ROI Metrics 82

Pam Moore

JANUARY 28, 2016

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter.

Conversation 113

Conversation Tips Twitter ROI 113

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. V3B Blog ). The CMO Survey ).

Social Media 100

Social Media Marketing Survey Metrics 100

Rebekah Radice

JANUARY 7, 2019

Which metrics truly matter? Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. For example, if your home base is your blog, then all content should initiate there and flow to each of your social channels. So how do you get started?

Social Media 145

Social Media How To Metrics URL 145

Hootsuite

OCTOBER 21, 2020

Mature organizations are also about twice as likely to report using social media for recruiting and human resources. Start by empowering your customer service and human resources departments. As social marketing matured, most organizations expanded their focus to another kind of broadcasting: Paid social advertising.

Social Media 137

Social Media Committee Organization Survey 137

yMarketingMatters

APRIL 7, 2016

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video. Here we go….

Social Media 100

Social Media Real Estate Metrics Feed 100