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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. It is essential to pay attention to the appropriate advertising metrics in order to gain insights into the effectiveness of your B2B marketing initiatives.

Metrics 140
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How Meta Could Improve Ads Optimization

Jon Loomer

If you optimize for link clicks, landing page views, ThruPlays, post engagement, Page likes, or even leads, the advertiser and Meta’s ad optimization will have divergent goals. Yes, the advertiser wants that initial action. Meta’s documentation on Advantage+ Audience only mentions the ability to exclude ages or locations.

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3 Overrated Factors That Impact Meta Ads Performance Less Than We Think

Jon Loomer

I recently discussed the four most important factors that impact Meta advertising results. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. Advertisers are slow to adjust to the evolution of Meta advertising. I once wrote a blog post (10 years ago!)

Campaign 153
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How To Start A Blog For Your Small Business

Buffer Social

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Advertising and solicitation Advertising and solicitation regulations should be top of mind for lawyers on social media.

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FTC to Penalize Questionable Blogging Practices

Socialized

The FTC also recognizes, for example, “the ‘near-endless’ variety of possible relationships between bloggers and the companies about whose products they blog.”. The new Guides document is 81 pages long. an advertiser hires a blogger to test out and then review a new body lotion. “an

Questions 195