Advertising Blog Document Social CRM 
Convince & Convert
AUGUST 10, 2010
Billions and billions of dollars are spent on advertising. Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? How can those dollars be spent more efficiently by matching products to interests? Customer service? It’s in our DNA. Beamer & Co.
Webbiquity SMM
MAY 10, 2011
It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. What should they promote?
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Convince & Convert
MARCH 4, 2010
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?
Laurel Papworth
MAY 23, 2010
One woman swears that you can’t collaboratively edit documents, and that that feature has been turned off. SharePoint can be used to host web sites that access shared workspaces , information stores and documents, as well as host-defined applications such as wikis and blogs. Which just sounds plain weird to me.
Convince & Convert
JULY 28, 2010
Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers.
Convince & Convert
SEPTEMBER 21, 2010
But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.
Convince & Convert
APRIL 6, 2010
Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Don’t make assumptions – test them. Worth a try?
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