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This Week in Social Media – 8/7/2013

Social Media Marketing

That media buy imbalance may change, though: Bloomberg reports that Facebook may feature 15-second spots by brands later this year, at the cost of between $1 million and $2.5 Cottonelle scored big with a post-publishing advertising strategy. this week in social news' million a day. It won, and he''s done just that.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. It’s about humanization.

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

This patented capability helps companies discover new competitors and create winning competitive SEO strategies. Beyond their web site, they can also leverage blogs, social media, video sharing, mobile content, and many other channels.

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Once connected, he looked at their friends and followers to see if there was an opportunity to branch out and make new friends. He says, “The use of Twitter was mainly for the brevity and ability to drive traffic to our blog and booking site rogersmith.com. They dictated what was the right and wrong way to market and advertise.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. The right news will hit the front page of Digg quickly.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. Access to these social media communities is free. The only substantial cost for you is time. How do I craft a corporate strategy for blogging ? Should I start a video blog ? The best part?