SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

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Case Study Study Communities Joomla 180

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. . When FOMO Died.

Communities 75

Communities Geotagging Brands UGC 75

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Hootsuite

JANUARY 18, 2024

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Put yourself out there Successful social media marketing involves more than just broadcasting messages: participation and interaction are key to building connection and community. Ooh, or employee advocacy !) (Or

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. A 2019 study conducted by EventMB said that nearly 40% of event planners state that social media exposure is a key metric of event success.

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Eventful Social Media Marketing Influencer 161

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. The core of social media marketing efforts should be the corporate blog. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

JULY 5, 2017

How much of your web or blog traffic is coming from mobile devices? What pages on your blog or website inspire your ideal customers to read longer, or even better click on a second page? What pages your blog or website visitors jump off of as fast as they landed? What content your audience likes?

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Analytics Google Metrics ROI 167

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

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B2B Marketing ROI Hubspot 62

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

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B2B Trends Social Media UGC 117

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Social media literally is the means by which your business can relate to, exist in and influence human communities. Social Media Advertising. It must be ignited by advertising dollars.

Social Media 277

Social Media Tips Marketing Mobile 277

Twist Image

DECEMBER 28, 2016

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more.

Advertising 49

Advertising Analytics Publishing How To 49

Social Media Strategies Summit

AUGUST 4, 2020

However, some B2B companies still utilize standard methods like paid advertising and cold calling. After setting your goals, you can choose which metrics to consider to track your progress. For example, if you want to get leads, you can look at metrics like clicks and conversions. Social media deserves more investment.

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B2B Social Media Strategy How To 130

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

NOVEMBER 24, 2021

Here, you get a high-level overview of how your channel is performing with the latest video performance metrics, recent comments, channel violations, and YouTube news displayed as various widgets on the user-friendly interface. Two essential metrics impact how YouTube ranks video content: audience retention and watch time. Watch time.

YouTube 137

YouTube How To Metadata Metrics 137

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People are receptive to advertising. Folks are receptive to being advertised products or services on the platform. ” Loyal followers will advertise for you.

Instagram 117

Instagram HootSuite UGC Influencer 117

Unmetric

JUNE 18, 2019

To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side? By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience.

Analytics 119

Analytics Tools Facebook Overview 119

Hootsuite

APRIL 20, 2020

People join Nextdoor to connect with their neighbours and communities. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. Engage with the community. Key metrics to track on Nextdoor. These are the metrics you should track. But can you use Nextdoor for business?

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How To Metrics Reputation HootSuite 145

Hootsuite

NOVEMBER 10, 2021

Should it direct to your ecommerce site, a specific landing page, your other social accounts, or a current blog post? Practice social listening to make sure you’re on top of trending topics in your TikTok community. How are your reach and engagement metrics? Step 7: Explore TikTok’s advertising options. One key takeaway?

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How To Hashtag Trends Analytics 143

Kikolani

JANUARY 16, 2011

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: How important is video blogging as compared to typical blogging?

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Questions WordPress Postrank Blogger 167

SocMed Sean

JANUARY 21, 2019

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Build a corporate intranet that is only accessible to your employees Use the intranet to communicate with employee frequently and provide them with the ability to respond and share feedback.

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ROI Social Media CSR Knowledge Base 269

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing. Scalable Resources.

UGC 75

UGC How To Compete Apparel 75

Hootsuite

FEBRUARY 16, 2022

Follow the community standards for Facebook and Instagram. However, Meta is currently not accepting any new pages or accounts as advertisers in the Brand Collabs Manager because they are “reimagining how to support brand collaborations.”. Audience on Facebook: Choose which of your audience metrics to show to potential brand partners.

Brands 95

Brands HootSuite Project Metrics 95

Pam Moore

SEPTEMBER 9, 2020

If yes, you definitely landed on the right blog post today. The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. This blog, my podcasts and videos are loaded with resources to help you maximize your cotnent marketing results. It does not work this way!

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Conversation Template Templates Marketing 78

Rebekah Radice

JANUARY 7, 2019

Which metrics truly matter? It’s a review of engagement, content, community, and your competition. Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. STEP 7: Make Sure Your Metrics Still Matter. So how do you get started?

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Social Media How To Metrics URL 145

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Do we really want that?

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Class Blogger Issues Review 184

Pixlee

JUNE 21, 2019

Creating an omnichannel campaign requires greater alignment than isolated advertisement efforts on your digital channels. Micro-influencers are successful because they’ve spent time and effort to build their community of followers from the ground up. Metrics and Success are Measurable with Micro-Influencers.

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Influencer Collaboration Metrics Reputation 68

Keyhole.co

FEBRUARY 9, 2024

It’s a good idea to create a sense of community and build good relationships with your followers. Keyhole’s graph shown above breaks down different engagement metrics. Facebook paid ads (Ads Manager) Paid Facebook ads can be a highly effective form of advertising, allowing you to reach a larger audience quicker than free advertising.

Strategy 52

Strategy Facebook Marketing Groups 52

Pixlee

AUGUST 10, 2020

Yes, sponsored challenges definitely fit within the TikTok advertising section – but these videos are fun and often go viral – they’re worth having their own section! Although not as self-serve as Facebook or Twitter, TikTok offers functionality for you to advertise your brand on TikTok. Challenges .

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Video Marketing UGC Hashtag 98

Pam Moore

DECEMBER 19, 2017

If you answer yes, then you definitely landed on the right blog post today. How to measure and analyze – what metrics matter and where to find them. How to integrate Facebook paid advertising to ignite your Facebook Business Page engagement, leads and sales. Social Profit Factor Training System + Member Community .

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Facebook Marketing Training Template 166

Pixlee

MAY 11, 2021

Though a lot of factors contribute to this metric, it’s generally considered best-practice to keep it as low as possible. . Ecommerce sites typically have a bounce rate within 20-45% , while blogs and portals get away with 65-90%. Similar to any other web metric, context matters. Bounce Rate Limitations .

UGC 52

UGC Content Metrics Apparel 52

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Community Newsletters.

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UGC Social Media Content Newsletter 78

Likeable

AUGUST 9, 2021

So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post. Community Accelerator Program. In May 2021, the platform announced the next phase of the program, which is focused on helping leaders harness the power of their community to turn ideas into action.

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Platform Tumblr Badge YouTube 113

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. But does this domination mean that you should put your entire advertising budget into these platforms? As a nimble startup, we always look out for better ways to invest our advertising budget. All Campaigns.

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Adwords Metrics CPC Campaign 133