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The Reality of Social Currency

Direct Marketing Observations

It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. Pay attention to what Joachimsthaler says about social metrics. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. RSS & email subscriptions. Social media sharing / participation (activity on key social media sites, e.g. Total contributors (and % active contributors). Blog Comments.

Analytics 350
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48 Ways to Measure Social Media Success

Webbiquity SMM

These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics. Number of RSS subscribers (regular readers). Number of RSS subscribers (regular readers). Six Twitter Metrics.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. The social listening part is more active and strategic. With its 330 million average monthly active users and 14 billion average views per month, Reddit is a social site you can’t ignore. Hootsuite RSS Syndicator.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

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Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 53 Actionable Content Marketing Metrics – Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. Marketers are rightfully obsessed with metrics and numbers related to reputation are among the most actionable for brands. The reality?