Webbiquity SMM

JANUARY 30, 2020

billion people in the United States actively use at least one social network. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. For example, decide whether you want to use the term “clients” or “customers” while addressing your target audience.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. The first step is to choose which social media sites on which to focus your activities. So if your target market includes teenagers, for instance, you should probably be active on Instagram. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Your C-suite needs to lead by example. Follow the leader.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

APRIL 30, 2020

Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness. For example, LinkedIn is a platform for professionals, employees, and companies. Many students, job seekers, employers, and other experts are active on it to reach out to their communities.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

MARCH 13, 2019

However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. As a result, our ability to promote our social media activities gets easier.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” True! Search Engine Visibility.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Website age. A final factor is social sharing.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

SEPTEMBER 9, 2014

” Of course, employees need to actually be engaging in social media activities on a company’s behalf in order for their to be any social activity to monitor. But it’s jarring to still come across such reports today. Periodic health screening gives way to real-time monitoring of health.” marketing and HR).

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

FEBRUARY 2, 2015

billion active users. Google Plus, 540 million active users. Twitter, 255 million active users. Instagram, 200 million active users. LinkedIn, 187 million active users. Pinterest, 40 million active users. Isolating social media marketing from other activities. Not using visuals to drive engagement.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

MAY 23, 2011

Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Website age. A final factor is social sharing.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

JUNE 20, 2011

These people aren’t shy about telling you how wonderful they are (it’s amazing how many Twitter handles and profiles, for example, include terms like “guru,&# “expert&# or even “god&# ), or treating social media as a direct sales channel rather than a mechanism for sharing valuable insights and information.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

DECEMBER 12, 2012

Lauren Friedman explains why she thinks Google+ is not a social network but brands should be there anyway–for example, for SEO purposes: “The best way brands can take advantage of Google+ is to amp-up their SEO. ” Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement by Fast Company.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. Social media is being used in multiple functions across the enterprise, from product development (e.g.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

JULY 23, 2013

For example, if you own a restaurant in Minneapolis, a Google search for “lists of restaurants in Minneapolis” returns more than two dozen lists just in the first three pages of results—some general and some specific to certain neighborhoods, categories and price ranges. Social media.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. For example, you can turn it into a game. You whipped out your site activity tracker and found out that your bounce rate is going through the roof.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

AUGUST 23, 2011

For example, links from other blogs may provide only modest direct traffic, but they influence search engines and other social media sources, as well as increasing direct traffic. Search is the top source of traffic for most blogs over time. But search is affected by every link, so a multi-faceted approach is critical. Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Integrate social media activities with your CRM system. An active and helpful support forum? Showcase your customer support. Got some great support resources online?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 16, 2011

Direct mail, for example, can be highly effective if done properly. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing. No other activity comes close, with social networking coming in a distant second (10.7%).&# Slide 25: Google use is still higher than Facebook.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

SEPTEMBER 1, 2016

billion active users worldwide. This rapid adoption and activity can make a big difference for expanding companies. A final example of how cultural fluency can boost engagement and conversions: when the sales on a global airline client’s Korean site wasn’t keeping pace with sales in other markets, an investigation revealed why.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

JUNE 21, 2016

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Links to all showcase reviews are included near the end of this post. 1) CircleCount. Google Review Count: 70,400.

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

OCTOBER 25, 2016

Has an unusually large following for a non-famous person—and that following is active. For example, their tweets often generate 10 or more and retweets. Here are some ways to identify mid-level influencers: Maybe isn’t “famous” in the classic sense. Tweets very regularly. Mid-level influencers are more likely respond to you.

Influencer 100

Influencer Marketing SEO Class 100

Webbiquity SMM

FEBRUARY 4, 2013

Chapter 10 in this section includes excellent examples of using calendars to sequence different tactics, for example the different types of PR and social media marketing activities utilized leading up to and then following up on a major trade show or industry event. Social media marketing is an asset ; advertising is an expense.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

MAY 10, 2016

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

APRIL 11, 2011

As one well-publicized example, Dell completely reversed the “Dell Hell&# perception of its customer service and eventually significantly increased sales by embracing social media. Comcast similarly changed the perception of its service–creating good karma , if you will–by listening and responding to customers on Twitter.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

As one well-publicized example, Dell completely reversed the “Dell Hell&# perception of its customer service and eventually significantly increased sales by embracing social media. Comcast similarly changed the perception of its service–creating good karma , if you will–by listening and responding to customers on Twitter.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

SEPTEMBER 13, 2010

You can post your email address, use a WordPress contact form plugin , or incorporate an interactive business card (see the upper-right of this blog for an example) on your blog. Blogging is a social activity. A blog without contact information is like a lost pet with no ID tag.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

OCTOBER 20, 2015

Liquor companies, for example, can’t advertise to anyone under 21, or to people within certain regions. Some platforms offer a built-in tools to check if an image passes the 20% rule by activating a grid across a picture dividing it up into sections.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Webbiquity SMM

DECEMBER 22, 2015

For example, if you want to target visitors who viewed a specific product, you would first set up the Custom Audience in Ads Manager. By creating and rotating your videos, you can give your followers insider access to your company’s activities. Facebook will match up the actions with any Audience rules you have set up in advance.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

AUGUST 1, 2011

For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. Constantly gather, and incorporate, customer feedback. Make customer satisfaction everyone’s job.

Discount 147

Discount Metrics Compete Groups 147