Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Email this to a friend?

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

MARCH 23, 2009

And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Some of the revelations include: A small percentage of the users accounted for a large percentage of the activity. For example, only 6% of the users were responsible for 56% of the activity.

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

JUNE 17, 2015

At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager. The most common mistake I see is getting the balance of Content Marketing activities wrong.

B2B 100

B2B Adwords ROI Hubspot 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience. Some examples of plugins are: “Like” button: lets visitors share main site pages back to their Facebook profile with one click.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Not everyone had a shopping cart on their website year ago either, so ways of correlating offline business with online activity had to be devised.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s unlikely, for example, that a banking customer will want to complete a loan application on a mobile phone, but probable that she will use the device to check account balances or find the location of the nearest branch.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Facebook also overtook Google in page views just recently.

Facebook 260

Facebook Applications Yahoo Social Networking 260

Buzz Marketing for Technology

NOVEMBER 7, 2012

For example, they can offer experiences more suited to customer needs and wants, they can cross-sell and upsell in-store, online, on mobile, on tablets, even in social, and they can drive more sales than ever before (which they figured out via constant, but relatively straightforward, changes to these sites).

Conversation 260

Conversation Retail Hubspot Buy 260

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Which also makes it hard to imitate. His advice for this market is - Don't overreact to these times – make sure you are making changes that map back to your strategy.

Strategy 150

Strategy Compete Forums Examples 150

Buzz Marketing for Technology

OCTOBER 14, 2008

Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. The 31-Day Comment Challenge and the 31 Days to Building a Better Blog were both examples of blog challenges. Each day there's a different activity for learners to try. It encourages experimentation and exploration.

Project 100

Project Wiki Web 2.0 Technorati 100

Buzz Marketing for Technology

MARCH 9, 2010

Take for example your classic white paper. Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Here are some examples of brands benefiting from Social Branded Applications … FedEx Created a Social Branded Application called - “Launch the Package” which is very in line with the FedEx brand. So far they have 250,000 active users, with 86% returning at least once, 57% of which came back 9 times or more!

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

JUNE 27, 2008

The same principles and guidelines that apply to IBMers activities in general, as found in the IBM Business Conduct Guidelines, apply to IBMers activities online. However, activities in or outside of work that affect your IBM job performance, the performance of others, or IBMs business interests are a proper focus for company policy.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JUNE 27, 2008

Pre-Congress Activities. The questions are, first, how predictable, or structured, are the outcomes of the work activity; and, second, how structured, or well-defined are the activities or processes that produce those outcomes? For example, a majority of technical support jobs involve a high degree of problem-solving.

Movable Type 100

Movable Type Knowledge Base Diagrams Guidelines 100

Buzz Marketing for Technology

JUNE 27, 2008

What simple activities or readings could advance a teachers understanding of education (technology included) given that the teacher has 15 minutes of time a week for personal professional development? Learn how to build an online activity at myprojectpages. Visit examples of student blogs and enter comments on their writing.

Wiki 100

Wiki Web 2.0 Social Bookmarking Class 100

Buzz Marketing for Technology

JUNE 27, 2008

abilities, abstract conceptualization abilities and active experimentation. and abstract conceptualization; and active experimentation and reflective. Abstract conceptualization + active experimentation. Concrete experience + active experimentation. David Kolb and Roger Fry (1975: 35-6) argue that effective. observation.

Education 279

Education Groups Groups Process 279

Buzz Marketing for Technology

JUNE 27, 2008

Latest Activity. Can you share any examples of Moodle courses that you have set up. Jane's E-Learning Pick of the Day. 2 online clocks. Rich Chart Live. Need any advice or support? Zoomii Books. Vicki Mizner joined the group 25 Tools for K12 educators 1 day ago. Sidonie Pichard joined 25Tools. Leave a Comment for Sidonie Pichard.

Badge 169

Badge Forums Social Bookmarking MySpace 169

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

This example represents the challenge with a lot of our elearning. In the example above, if the safety course started with an earthquake, I’d have to make decisions and get routed through the course based on the decisions I made. For example, the image below shows some simple changes I’ve made to the same image.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

JUNE 27, 2008

Activity theory. beyond simply the formal, paid work context, citing parenting, caring for the elderly, and voluntary work activities as examples. Alan concluded by arguing that elearning can and should provide a bridge between these two worlds and gave some examples of how the Open University is addressing this.

Wiki 100

Wiki Conference Policies Education 100

Buzz Marketing for Technology

JUNE 27, 2008

ACTIVITY AREAS. Activity Area Overview. Learning Resources and Activities. Individual examples of PLE-like tools, and courses which utilise web 2.0 alternative in the plone_tableless skin layer that you can use if you prefer layouts that dont use tables. -->. THE E-LEARNING PROGRAMME. Overview of the Programme.

Web 2.0 155

Web 2.0 Wiki System Overview 155

Buzz Marketing for Technology

OCTOBER 16, 2008

The first is an example of how I am learning (a structure of what I think is important) and the second is an example of how I have learned from my work. For example, I share an office with another communication professor and we often discuss problems and solutions for similiar problems we are having with our students.

Web 2.0 100

Web 2.0 Skills Class Wiki 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

JULY 24, 2008

Things* (Note: Details about each task will be activated every week with posts related to each item) Week 1: Introduction ( official start of week August 7th) Read this blog & find out about the program. Example: Here is where you would find the perma link for this sample blog post : Click on this link to see actual post.

Web 2.0 279

Web 2.0 Wiki Folksonomy Technorati 279

Buzz Marketing for Technology

JULY 24, 2008

Each week we will place a new post accessible through the tab on the top of the page labelled ‘ further instructions ‘ , which will give a little run down of the week’s activity. To begin the program, click on the underlined links below the activity heading to take you to the activities page. Tracking Log.

Web 2.0 100

Web 2.0 Library Wiki Exercises 100

Buzz Marketing for Technology

JUNE 27, 2008

Showing the example of how to work agendas through a wiki vs. email! Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. Loving it!

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

OCTOBER 14, 2008

See, for example, the Aitkens wedding blog. See, for example, the H5N1 blog or SCOTUS blog. Blogs of this sort have an audience potentially as big as the numbers actively engaged in the conversation. cybersoc.com. what is this? search cybersoc. Categories. academic studies. blogging techniques. citizen journalism. journalism.

Types 113

Types Conversation Badge Journal 113

Buzz Marketing for Technology

OCTOBER 4, 2008

When people are actively engaging with and reflecting on their professional experiences, which blogging encourages us to do, thats where ongoing learning really takes place. for Learning Professionals Ning where were on day three of the course, one of the more active forum discussions has been on getting value out of LinkedIn.

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JUNE 28, 2008

Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. For example, MySpace grew by 609% in one year, from just under 3.5 Other study findings: Ã? More than 40% are testing, piloting or evaluating blog and wiki applications at the time of the survey. Search all blogs.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

Wednesday activity is inspired by Ines and TJ. So heres this weeks activity: Use a Web 2.0 UPDATE -- Check out comments for some GREAT examples of this weeks challenge. People also tend to de-value the activity itself when you use rewards, because if it has to be rewarded, then it must clearly not be of value on its own.

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

JUNE 27, 2008

Student example of a formative evaluation. Key Words: Big6 Blackline - CyberSmart Student Activity. Text Work: Chapter 8 Location and Access - Take note of activity that would work for your classes. Example: Motion Blindness - Auto summarize in Word. Text Work: Chapter 11 - Secondary level text pp. 163-167 and p.188

Directory 100

Directory Sample Samples Class 100

Buzz Marketing for Technology

JULY 24, 2008

Take legal information as an example — I may have access to all of the same legal resources as a lawyer, but I don’t have the training necessary to know where to start looking. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example).

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Had someone shown up and said “join the convo,&# I would have thrown them out. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JULY 24, 2008

And as individuals, we may want to change our own styles of work -- how we mentor subordinates, for example, or how we react to criticism. The most notorious recent example is Michael Eisner. Recently Active Groups ? Yet more often than not, we cant. SLIDESHOW Top 10 Family Entertainment Attractions. SLIDESHOW Toys of Summer.

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

MAY 21, 2008

IDRC, for example , defines knowledge translation as "the exchange, synthesis and ethically-sound application of research findings within a complex set of interactions among researchers and knowledge users." Here you have a similar idea of how knowledge isn't simply 'managed' but is rather put into action some way.

Mobile 100

Mobile Research Policies Metadata 100

Buzz Marketing for Technology

JULY 24, 2008

Tutorials series, the IFPRI Library and Knowledge Management Unit will be offering brief (30 minute) weekly sessions to showcase new tools and services and how they can be used to support IFPRI research activities. and examples of how these may be used for collaborative purposes. Blogs for CVs. Wikis for project management.

Wiki 100

Wiki Social Bookmarking RSS Instant Messaging 100

Buzz Marketing for Technology

JULY 14, 2008

For example, in this case you might focus on what it means to be a professional and the upmost importance of learning. Actively build your social networks so you can tap into them when needed. These two questions are reflected in the two columns in this diagram, motivation and ability. Make the undesirable desirable.

Diagrams 100

Diagrams URL Technorati Exercises 100