Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization.

Eventful 123

Eventful Conversation Facebook URL 123

Webbiquity SMM

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. This is useful for brands that have an active social media presence with regular updates and an engaged following. appeared first on B2B Marketing Blog | Webbiquity.

Social Media 168

Social Media UGC Aggregator Eventful 168

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Facebook 123

Facebook How To Metrics Hashtag 123

Jon Loomer

FEBRUARY 13, 2023

This is all about finding a way to show Facebook what a quality website visitor is. I’d name it “Facebook – 70% Scroll,” but name it whatever you want. Quick Tip: You may want to rank these events in your top eight for Aggregated Event Measurement if you have room. Create a new tag and name it.

Eventful 184

Eventful Aggregator Widget Conversation 184

Jon Loomer

FEBRUARY 15, 2023

Quality traffic with Facebook ads is the Holy Grail. I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is maddening. But I have a solution for you: A custom event that combines time spent and scroll depth. I actually wrote about this three years ago , but hoo boy.

Eventful 179

Eventful Aggregator Google Conversation 179

Jon Loomer

SEPTEMBER 28, 2017

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers with their Facebook ads. Refresher: Offline Event Sets.

Eventful 156

Eventful Facebook How To Aggregator 156

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Monitoring requires active listening and timely action.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Brands 110

Brands How To Sentiment Metrics 110

Lucy Hall

FEBRUARY 28, 2015

However as busy business owners and marketers the need to free up time in today's world of digital distraction is imperative. Facebook posts - This is not 100% correct. what is facebook reach?) [embed][link] Social Media automation is not really social! Which parts of my social media should I automate?

Activities 60

Activities Social Media HootSuite Patterns 60

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 79

Template Templates Social Media RFP 79

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation. Find true B2B decision makers who are actively involved in the buying journey.

Strategy 178

Strategy B2B Marketing Research 178

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Likeable

MAY 21, 2019

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.

Apple 74

Apple Facebook Brands Aggregator 74

Convince & Convert

JUNE 23, 2011

Guest post from Matt Simpson , interactive marketing director for Bulbstorm. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads.

Engagement 158

Engagement Facebook iPad Metrics 158

Jon Loomer

JULY 9, 2015

Last week, I told you everything to know about the new Facebook Ads Manager. If you have the new Facebook Power Editor, here’s what it looks like… Let’s dive in! The new Facebook Power Editor is rolling out globally! Following are the filtering options, by category… Campaign Delivery: Active.

Facebook 114

Facebook Real Estate Overview Campaign 114

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Put Content Marketing at the Heart of Your Brand Strategy.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving. DataSift Who is Datasift?

Trends 154

Trends Marketing Education Training 154

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Facebook Page Fan Numbers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.

Social Media 106

Social Media Marketing URL Hashtag 106

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Get the need-to-know highlights from the social media industry that happened the week of September 25-28.

News 80

News Report Social Media Instagram 80

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Data 141

Data Social Media Sentiment Team 141

Ignite Social Media

APRIL 30, 2018

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. Facebook Faced Congress. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Yeah, that would be weird.

Social Media 153

Social Media Strategy Content Template 153

Webbiquity SMM

OCTOBER 20, 2015

Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. It’s therefore no surprise that a large number of Facebook Ads are rejected.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Inside View gives users an aggregate view of the social presence and activity of a company.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Mindjumpers

JUNE 8, 2011

Get acquainted with news aggregation services. If you on a daily business update your Facebook and Twitter profiles with relevant news, you might be familiar with how much time it actually takes to go through all the different news sources that you find the most useful. What To Remember In Social Media Marketing & PR.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 127

Metrics Postrank Klout Marketing 127

Kikolani

MAY 24, 2013

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips – If the success of your content marketing strategy is in any way dependent on SEO and search rankings, explore these 8 tools and tactics to track your keywords. Content marketing metrics is about measuring the results. Blogging / Content.

Domain Name 126

Domain Name FeedBlitz Marketing Hotels 126

Sprout Social

OCTOBER 20, 2020

A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. An expert social media manager advocates for their brand beyond “traditional” social media —Facebook, Instagram, Twitter, etc. By reading employee reviews, they get an authentic look into the culture that powers your company.

Review 120

Review Brands Reputation Aggregator 120

Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. Yes, there are marketing tactics to drive meaningful traffic.

Reddit 65

Reddit Strategy Marketing Authentication 65

Keyhole.co

FEBRUARY 23, 2024

Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Doing so can help you align your social media goals with broader business objectives, ensuring a comprehensive and cohesive approach to online presence and marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

AUGUST 8, 2022

According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there. According to InVideo themselves: 85% of all Facebook videos are watched on mute. Want to cross-post between YouTube and Facebook?

YouTube 107

YouTube Tools Analytics SEO 107

Keyhole.co

FEBRUARY 29, 2024

Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts. Doing so can help you align your social media goals with broader business objectives, ensuring a comprehensive and cohesive approach to online presence and marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally.

Social Media 47

Social Media Facebook Marketing CPM 47