Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. A fast, dynamic, active, functional website will. I want you to turn away business. That may seem insane.

Advertising 198

Advertising Facebook API Reputation 198

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. This is related only to audiences that include people who have opted out of iOS tracking (mainly website custom audiences and app activity custom audiences). This has been a popular option for brands, advertisers, and agencies lately.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. It’s the juicy B2B data that is typically hard to uncover.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Ignite Social Media

FEBRUARY 13, 2024

Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. Some advertisers likely calculated that the time wasn’t worth it if they weren’t confident it would drive significant engagement. So why did brands miss the mark on social this year?

Analysis 157

Analysis Hashtag Sports eBook 157

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok?

Advertising 141

Advertising Marketing Campaign Hashtag 141

Hootsuite

FEBRUARY 18, 2022

The new features and changes are categorized into three key groups: customer connections, digital intelligence, and workforce activation. We’re adding two more detailed targeting options which will allow you to better understand and reach your target audience on Facebook and Instagram within Hootsuite Social Advertising.

HootSuite 112

HootSuite Advertising Analysis Campaign 112

Jon Loomer

APRIL 27, 2022

Quarterly earning reports from Meta can stir interest among advertisers and data watchers. Advertisers might be interested in key platform usage data, but information may not always be easy to find within the formats of Meta’s presentation slides and press releases. Our tool has been developed with advertisers in mind.

Report 191

Report Press Release Metrics Price 191

Jon Loomer

JULY 28, 2022

To help advertisers keep aware of important updates from Meta, we’ve built a Quarterly Earnings Navigator Tool, available by clicking here. Quick Highlight for Advertisers. Quick Highlight for Advertisers. We’ll call out some headlines here below… Meta Family of Apps – Daily Active People.

Overview 196

Overview Price Advertising Activities 196

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. billion monthly active users according to Statista (chart below).

Advertising 121

Advertising Facebook CPM Committee 121

The Realtime Report

JANUARY 24, 2020

Data Processing Tips for Coders and IT Professionals . In the modern era, it’s often said that data is becoming a new standard currency – the most valuable resource in the world. As such, here are some tips for building your data processing talents. Image by Gerd Altmann from Pixabay. Learn the Language. Understand the Market.

Process 103

Process Data Tips Skills 103

Jon Loomer

OCTOBER 25, 2023

Some of you will read this and feel comfortable, knowing that these changes are unlikely to impact you since you’ve adjusted well to the evolution of Meta advertising so far. ” Otherwise, Meta will find your audience based on pixel activity, conversion history, and prior engagement with your ads.

Campaign 184

Campaign Advertising Privacy System 184

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Jon Loomer

FEBRUARY 17, 2024

But, if you don’t provide suggestions, Meta uses historical data as a guide. Things like: Past conversions Pixel data Interactions with previous ads In other words, Advantage+ Audience will prioritize what is essentially a remarketing audience before going broader. I get that this is a challenging spot for advertisers.

Meeting 124

Meeting Conversation Data Advertising 124

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

Construction 187

Construction Advertising Industry API 187

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. But advertisers love to get cute here with their bids.

Advertising 167

Advertising Facebook CPC CPM 167

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

MegaBytee

APRIL 24, 2021

PPC stands for Pay-Per-Click advertising campaigns. But no doubt, PPC has benefited a lot of advertisers. The very famous PPC advertising system is called Google Ads. Here in this, the users bid on the keywords and get pay for each click on their advertisements. How Does Pay-Per-Click Advertising Work?

Advertising 89

Advertising ROI Paid Search Cost 89

Jon Loomer

MAY 3, 2023

While a drop in ad prices may seem like a positive for advertisers, it’s important to understand why this is a trend. Let’s explore… Our Meta Quarterly Earnings Data Segmenter is the source of many of the graphics in this post. Why is user activity up? That’s quite the increase.

Price 180

Price CPM Cost Advertising 180

Dave Fleet

JANUARY 26, 2021

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Jon Loomer

NOVEMBER 3, 2022

There are several ways you can break down your advertising… There are a few more options below the scroll that aren’t picked up in this image. This helps advertisers understand, for example, how your advertising performed on Desktop Newsfeed, Facebook Stories, Instagram News Feed, and all the rest. What is Back?

Conversation 183

Conversation Report Construction Advertising 183

Ignite Social Media

FEBRUARY 6, 2020

The California Consumer Privacy Act protects personal data of California residents. Additionally, if your company has personal data on more than 50k people or collect more than half the revenue by the sale of personal data, yes. It allows for Californian residents to find out what data is collected and stored, why and with whom.

Data 120

Data Privacy Class Aggregator 120

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In other words, if you have an audience of any kind there’s a non-zero chance they’re active on Facebook already. It’s no secret that Facebook’s organic reach has taken a nosedive. Define your target audience.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

AUGUST 19, 2020

The world of advertising on Facebook and Instagram is dynamic. Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. Also, note that Google Trends does *not* report direct search volume data. You can access that resource here.

Trends 215

Trends Google Social Media Comparison 215

The Realtime Report

FEBRUARY 2, 2024

This feature operates with a cost-per-click (CPC) cap in place, ensuring advertisers get the best value for their investment. This move aligns with Reddit’s goal to create a more competitive advertising ecosystem, attracting businesses looking for effective and efficient ways to convert users into customers.

Features 91

Features Reddit CPA Metadata 91

Keyhole.co

JUNE 30, 2021

Data is the new oil. Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level.

Data 108

Data Social Media Strategy CPC 108

Forbes Social Media

APRIL 8, 2021

The data being mined about your online activity is a treasure trove for advertisers and hackers alike.

Data 98

Data Advertising Facebook Activities 98

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. billion monthly active users. Like it or not, organic reach is harder and harder to achieve.

Advertising 145

Advertising Social Media HootSuite How To 145

Jon Loomer

FEBRUARY 28, 2024

It’s a feature that I know exists, but I don’t think I’ve ever seen it activated. But for all of the screen shares I’ve done with advertisers over the years, I swear I’ve never seen this before. I’d otherwise use breakdowns by time period to get similar data. Regardless, it’s pretty useful! Yeah, probably.

Metrics 115

Metrics Advertising Activities Data 115

SocMed Sean

APRIL 21, 2022

However, be aware that deleting your LinkedIn account can be permanent and will result in losing all your data. You may deeply regret losing your account data, so you may want to avoid fully deleting your LinkedIn account. Deactivating LinkedIn data tracking features without deactivating LinkedIn. Consider this option carefully.

LinkedIn 261

LinkedIn Notification Data Sites 261

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. A happy customer is a repeat customer.

Data 125

Data Survey How To Review 125

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217

Facebook Apple Privacy Advertising 217

agora pulse

APRIL 22, 2020

But until you’re consistently seeing a clear ROI on your ads, how do you know if you’re doing Facebook advertising right? Whether you’re a Facebook Ads rookie or seasoned pro, you’ll enjoy hearing Amanda offering insights that will help you take your Facebook advertising to the next level. Is the product already selling?

FAQ 99

FAQ Advertising Facebook Compete 99

Audiense

JANUARY 4, 2018

Here are a few of my new year resolutions for data-driven companies : Resolution 1: Get GDPR ready. With GDPR going into effect on the 25th of May this year it is time to get up to speed and act fast, data driven or not. Data Protection: Big Data and Machine Learning. How does this affect you? in a single place.

Data 86

Data Public Domain Influencer Trends 86

Oktopost

AUGUST 19, 2021

Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Data privacy has become one of marketing’s biggest challenges. Episode Summary. Stay in the Loop.

Privacy 62

Privacy Data B2B Apple 62