Social Media Today

DECEMBER 7, 2023

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

Advertising 198

Advertising Activities 198

Social Media Today

DECEMBER 7, 2023

X says that it sees a heap of activity post-Christmas, which could offer significant audience reach potential.

Advertising 192

Advertising Activities 192

Social Media Today

JULY 25, 2023

Snap has published its Q2 2023 performance update.

Activities 137

Activities Advertising Publishing 137

Social Media Today

JULY 25, 2023

Snap has published its Q2 2023 performance update.

Activities 145

Activities Advertising Publishing 145

Social Media Today

NOVEMBER 26, 2023

X owner Elon Musk remains defiant, as more big name brands suspend their X activity.

Advertising 196

Advertising Activities Brands 196

Social Media Today

NOVEMBER 26, 2023

X owner Elon Musk remains defiant, as more big name brands suspend their X activity.

Advertising 197

Advertising Activities Brands 197

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. This is related only to audiences that include people who have opted out of iOS tracking (mainly website custom audiences and app activity custom audiences). This has been a popular option for brands, advertisers, and agencies lately.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Jon Loomer

OCTOBER 17, 2020

App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. Select “App Activity” so that you can create an audience of people who launched your app or game or took a specific action while using it. Most active users (based on number of times the app was opened).

Activities 204

Activities Facebook How To URL 204

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. Apple’s coming policy updates require App Store apps to ask iOS 14 users for permission to track their activity through apps and websites. What These Shifts Mean for Your Business. Subscribe to Social You Should Know.

Advertising 180

Advertising Facebook Policies API 180

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. billion times. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Audiense

DECEMBER 11, 2022

At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement. It's the season of giving! For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares?

Loyalty 148

Loyalty Activities Brands Retail 148

Likeable

OCTOBER 25, 2021

What’s even more interesting, however, is that podcast listeners are much more active on social media than non-listeners. 94 percent of those who listen to podcasts are active on at least one social channel, compared to 81 percent for the population as a whole. In fact, 55 percent of the U.S. Choose your platforms.

Advertising 89

Advertising Social Media How To Patterns 89

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

The Realtime Report

JULY 25, 2014

billion monthly active users. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Instagram: 200 million monthly active users. Billion Monthly Active Users. daily active users increased 19%, reaching an average of 829 million.

Social Networking 180

Social Networking Activities Tumblr Statistics 180

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

Advertising 140

Advertising How To Campaign Hashtag 140

Jon Loomer

OCTOBER 17, 2020

App Activity Custom Audiences allow you to reach and re-engage those who engaged with your game or app. Select “App Activity” so that you can create an audience of people who launched your app or game or took a specific action while using it. Most active users (based on number of times the app was opened).

Activities 106

Activities Facebook How To URL 106

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.

Advertising 176

Advertising Metrics Cost Sentiment 176

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. billion monthly active users according to Statista (chart below).

Advertising 121

Advertising Facebook CPM Committee 121

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In other words, if you have an audience of any kind there’s a non-zero chance they’re active on Facebook already. It’s no secret that Facebook’s organic reach has taken a nosedive. Define your target audience.

Advertising 111

Advertising Strategy Facebook How To 111

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Here are a few statistics about the viewership you’re likely to encounter there: Over 300 million monthly active user discussing over 400,000 different question topics.

B2B 119

B2B Advertising Campaign Statistics 119

Jon Loomer

JULY 28, 2022

To help advertisers keep aware of important updates from Meta, we’ve built a Quarterly Earnings Navigator Tool, available by clicking here. Quick Highlight for Advertisers. Quick Highlight for Advertisers. We’ll call out some headlines here below… Meta Family of Apps – Daily Active People.

Overview 195

Overview Price Advertising Activities 195

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. This will also allow your business to be seen as having their online advertising aligned with the latest news. Online advertising Use YouTube.

Activities 206

Activities Social Media How To Marketing 206

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Advertising 129

Advertising Features Facebook CPA 129

Ignite Social Media

FEBRUARY 13, 2024

Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. Some advertisers likely calculated that the time wasn’t worth it if they weren’t confident it would drive significant engagement. So why did brands miss the mark on social this year?

Analysis 157

Analysis Hashtag Sports eBook 157

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, the use of this format is limited to one advertiser per day. adults actively using the platform. Hashtag Challenge.

Advertising 93

Advertising CPM UGC API 93

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Jon Loomer

MARCH 6, 2024

It’s a somewhat complicated question… There’s a fear among advertisers related to making changes to active ads. While this is something that created great anxiety in the past, advertisers can make these changes more easily these days. In some cases, that fear is justified. In others, it’s unwarranted.

Campaign 129

Campaign Advertising Cost Activities 129

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

Construction 186

Construction Advertising Industry API 186

Idaconcpts

SEPTEMBER 19, 2013

Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel. Business & Marketing creative ads creative advertising unique advertising unique advertising options'

Advertising 134

Advertising Apparel Eventful Campaign 134

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. You have time to actively engage with the speakers, join breakout groups and workshops or just join us all for evening events and a morning power-walk. It’s a hard thing to beat into a marketer’s head sometimes. This isn’t your ordinary talking head kind of conference.

Advertising 182

Advertising Content Marketing Press Release 182

Jon Loomer

FEBRUARY 7, 2024

There are more than 3 Billion monthly active users now. The percentage of Daily to Monthly Active Users is now at 69 Percent. In other words, of the 3 Billion monthly active users, about 69% are on the app on any given day. It’s crazy to say because Facebook has a reputation as a dying platform.

Facebook 137

Facebook MySpace Reputation Analysis 137

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

The Realtime Report

DECEMBER 7, 2012

Facebook: 1 billion active users. Qzone: 599 million monthly active users. LinkedIn: 187 million active users. Google Plus: 100 million monthly active users. 42% of Those Who Downloaded Foursquare App Use It Actively. via Facebook. Twitter: over 500 million users. via Twopcharts. via TechCrunch. via Yahoo.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

Webbiquity SMM

AUGUST 24, 2021

Facebook advertising reaches 2.18 Total monthly active users increased 77% from 2015 to 2020. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217