Sprout Social

SEPTEMBER 5, 2018

This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies. This post #SproutChat Calendar: Upcoming Topics for September 2018 originally appeared on Sprout Social.

Upcoming 46

Upcoming Yahoo Case Study Apple 46

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. However, it is a good place for brands to join in on conversations already happening. In 2018, the combined total monthly active users of the top 4 messaging apps grew to 4.1

Platform 271

Platform Social Media Influencer Trends 271

Oktopost

AUGUST 12, 2021

In 2018 it merged with Skyword, the leading content marketing platform, where he became the Chief Strategy Officer. His book ‘The Creative Curve’, came out in June 2018 from Currency, a division of Penguin Random House. Allen has been on the “30 Under 30” lists for both Inc. and Forbes.

B2B 118

B2B Apple Microsoft Startup 118

Buffer Social

OCTOBER 9, 2018

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. People in 2018 don’t want to have to search your website for a contact form or spend ages crafting an email request. The conversation doesn’t have to end when the visitor leaves your site.

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Conversation Widget Nielsen Study 94

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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UGC Content HootSuite Authentication 145

Ignite Social Media

JULY 11, 2018

Along with the influx of poorly-shot iPhone videos featuring local fireworks displays in newsfeeds, brands often got in on the conversation, finding ways to jump in on top-of-mind conversations. — Lowe's (@Lowes) July 4, 2018. — YouTube (@YouTube) July 3, 2018. — YouTube (@YouTube) July 3, 2018.

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Social Media YouTube iPhone Authentication 104

Pixlee

DECEMBER 7, 2017

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Continued technological innovations will play a significant role in the user-generated content marketing trends in 2018 and in years to come. Influencer Marketing. AI and Machine Learning.

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UGC Trends Marketing Curation 41

Likeable

OCTOBER 9, 2018

Influencer marketing has been on a journey—first about being aspirational to now about being approachable, from being a one-way relationship to now an interactive, two-way conversation. Authenticity matters now more than ever. Wendy’s is a brand that’s received plenty of buzz this year, whether from #NuggsForCater or its “We Beefin?”

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Advertising Authentication Influencer Sentiment 59

Oktopost

SEPTEMBER 22, 2021

He was named Top Martech Marketer to Follow in 2020, awarded Fearless Marketer of the year in 2018, and is a 2x Marketo Champion. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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B2B Marketing Apple Conference 123

Pixlee

SEPTEMBER 5, 2018

Creating stronger and more powerful digital experiences ; Engaging customers in more authentic and personalized ways. New Era found that by listening to the customers conversations on social, they were able to arrive at better content that helped them be viewed as more authentic and cool. companies. The rest came naturally. .

ROI 40

ROI Authentication Conference Sports 40

Social Media Strategies Summit

OCTOBER 21, 2021

Doug Conant (@DougConant) October 11, 2018. Using Instagram to drive genuine two-way conversations can be a lot more impactful than just posting and logging off. Rahman tweets extensively about issues related to her organization, but she also gets involved in a wide range of other social justice conversations and campaigns.

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Social Media Startup LinkedIn Telecommunications 211

The Realtime Report

SEPTEMBER 8, 2022

On the converse side, there is a chance that this feature could be quite unpopular amongst the platform’s general user base. Sascha has spent the last 3 years defining how to market on TikTok, having pioneered marketing on the platform in the UK in 2018, initially working within the music vertical to launch hashtag challenge campaigns.

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Social Graph Comparison Features Communities 91

Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

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Instagram Brands UGC Travel 139

Oktopost

AUGUST 10, 2022

In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Meet Kevin.

B2B 89

B2B Press Release Apple Loyalty 89

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! Marketers working in any regulated industry. Non-profits.

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Industry Real Estate Content Insurance 132

Pixlee

NOVEMBER 20, 2018

In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. In 2018, the network reached one billion monthly active users and is expected to continue to grow, according to TechCrunch. Trend #5: The Demand for Authentic Content will Increase. Transparency goes a long way.

Influencer 75

Influencer Trends Brands UGC 75

Oktopost

MAY 16, 2022

Conversion rate from paid ads came in at 3.14%, while employee advocacy resulted in a 51.71% conversion. From paid ads, lead generation forms resulted in between 1-2% conversion. Bringing Authenticity Back to Social Media. The biggest part of finding success with employee advocacy is remaining authentic above all things.

B2B 91

B2B Engineering Social Media Privacy 91

Oktopost

NOVEMBER 28, 2021

Winning Sales Person of the Year in 2014 and Sales Leader of the Year in 2018, Rich is also a thought leader in social selling and has contributed to multiple blogs and podcasts on the topic. When it comes to success in B2B, Rich knows buyer activity matters because it shows the real demand organizations would otherwise miss. Episode Summary.

Data 69

Data B2B Apple Hosting 69

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Guest post by David Gutierrez.

Trends 166

Trends Marketing Influencer B2B 166

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This event is guaranteed to help you get a grip on your content marketing strategy in 2018! Marketers working in any regulated industry. Non-profits.

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

OCTOBER 17, 2022

Reviewing customer conversations and trending topics can help you pinpoint opportunities for your brand. Along with understanding your audience, Telfar also offers an expert-level lesson in maintaining brand authenticity and listening to customer needs to carry out surprise and delight marketing. pic.twitter.com/4P6hV10MOO.

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Brands Fashion Eventful Hosting 95

Pixlee

JANUARY 23, 2018

It prioritizes user-generated content so that brands can double down on influences that cultivate authentic relationships with their audiences. Authenticity. Because influencers have an authentic relationship with their audience, they have to be careful about forming paid partnerships with brands. Challenges. Proving ROI.

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Influencer Trends Marketing Authentication 41

Sprout Social

SEPTEMBER 12, 2018

Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. Paid social has much more to offer than increased impressions, clicks, video views and conversions.

Instagram 78

Instagram Tools Facebook Report 78

Social Media Strategies Summit

OCTOBER 30, 2019

To increase engagement across this campaign, Aflac looked for ways to demonstrate authenticity and transparency. RESULTS: The Uplift launched in October 2018. In fact, more than 81% of the top Facebook posts in 2018 were videos. Posted by Chevrolet on Wednesday, October 31, 2018. Aflac exceeded 2019’s goal of $1.5

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. While auditing your content from 2018, try to identify your most effective pieces. Increase brand awareness.

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Campaign Social Media Metrics Trends 111

Sprout Social

FEBRUARY 22, 2022

Both consumers and brands benefit from the accessibility and conversational opportunities social media offers. Other advantages include: It increases conversions by removing friction. Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. Conversational commerce.

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Platform Tips Buy Instagram 104

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. — Hot Topic (@HotTopic) August 20, 2018. Features such as Sprout’s Smart Inbox track conversations on Twitter in addition to your other social channels. This should work!

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Twitter Tips Notification Sentiment 97

Likeable

NOVEMBER 16, 2021

With shorter attention spans and heightened digital literacy , young people might not be swayed by content they don’t find authentic or uniquely compelling. And although they’re online right now, we’re also having more and more conversations about the negative impact social media can have on young children and teenagers.

Marketing 85

Marketing Instagram Influencer Study 85

Likeable

FEBRUARY 12, 2020

Gritty, the Philadelphia Flyers’ bright orange, furry, googly-eyed mascot, became an overnight sensation back in 2018 after his recreation of Kim Kardashian’s “Paper” magazine cover garnered 6.1 Since then, the Flyers have used Gritty as a way to join topical and trending conversations in an authentic, ownable way without selling out.

Sports 66

Sports Brands Authentication Meme 66

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

AUGUST 22, 2019

Let’s take a look at how you can use its CRM tools to more effectively manage your LinkedIn community and successfully nurture those relationships in organic, authentic ways. Keeping track of who you’re interacting with, who they are, and the meaningful conversations that you have are important. Enter Agorapulse.

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LinkedIn Communities How To Applications 105

Buffer Social

NOVEMBER 29, 2018

For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors. For example, throughout 2018 brands have consistently helped out with disaster relief efforts after after hurricanes, superstorms, and earthquakes. Are you doing or just saying?

Brands 94

Brands Retail Campaign Authentication 94

The Realtime Report

FEBRUARY 16, 2017

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. “Cisco estimating that by 2018, 79% of all global internet traffic will be video.”

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Video Retail Influencer YouTube 131

Pixlee

JANUARY 29, 2019

As we excitedly plan for the next wave of technology in 2019, we’re taking a moment to share some of our top highlights from 2018 that have changed how our customers do business. Again, not easy to scale when you’re trying to quickly drive more conversions from your paid social efforts. Influencer Discovery.

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UGC Features Curation Influencer 60

Pixlee

SEPTEMBER 21, 2020

A vast number of brands are now incorporating UGC into their marketing strategies, knocking their sales and conversion rates out of the park. Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. Old Navy’s Commitment to Authenticity on the Homepage.

UGC 56

UGC Brands Apparel Content 56

Pixlee

FEBRUARY 23, 2018

Today, brands need to find more authentic ways to connect with their existing and potential customers. The following three customer acquisition trends should play crucial roles in 2018. Social responsibility for brands needs to feel authentic to consumers. Higher conversion rates. million by 2022. Social Media.

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Retail Trends UGC Authentication 55

Sprout Social

APRIL 30, 2020

This data-centric solution analyzes your audience’s usage and engagement patterns, content velocity and other factors to detect the most active times for authentic engagement. — Kristen (@kwagg) June 6, 2018. — JL Summerfield (@JLSummerfield) July 13, 2018. — Val Vesa (@adspedia) September 7, 2018.

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Engagement Patterns Publishing Data 84