agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018.

Social Media 132

Social Media UGC Adwords Influencer 132

Social Media Strategies Summit

JANUARY 18, 2019

Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it). Driving conversions. Improving SEO by building links from high-quality domains.

Influencer 100

Influencer Tools UGC Marketing 100

Pixlee

FEBRUARY 23, 2018

Today, brands need to find more authentic ways to connect with their existing and potential customers. The following three customer acquisition trends should play crucial roles in 2018. Social responsibility for brands needs to feel authentic to consumers. Effective UGC includes a mixture of positive and critical perspectives.

Retail 55

Retail Trends UGC Authentication 55

Social Media Strategies Summit

DECEMBER 7, 2018

Email marketing , on the other hand, is more successful at driving both consideration and conversions. Here are some quick facts about the difference between social media and email: Email marketing produces 174% more conversions than social media. More than 86% of businesses are utilizing UGC as part of their marketing strategy.

Social Media 105

Social Media UGC Marketing Discount 105

Pixlee

APRIL 17, 2019

Instagram Stories really came into its own in 2018. Isle features UGC of their customers in blog posts. Regular Instagram posts, however, still command the lion’s share of engagement and conversion on the platform. Brands can leverage more UGC when they encourage followers to use branded hashtags and mentions.

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Social Media UGC Social Media Management Authentication 74

Later

FEBRUARY 16, 2021

As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand. In 2018, they released a video starring former NFL quarterback, Colin Kaepernick , who protested police brutality by kneeling during the pre-game national anthem.

Campaign 91

Campaign Social Media Brands Apparel 91

Pixlee

APRIL 8, 2019

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. The post led to a 7.6%

Hotels 72

Hotels UGC Brands Travel 72

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. This unique once in a lifetime experience is open to anyone and it’s a UGC goldmine. To boost their social conversions. Their goal?

Campaign 45

Campaign UGC Hotels Content 45

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. While auditing your content from 2018, try to identify your most effective pieces. Increase brand awareness.

Campaign 111

Campaign Social Media Metrics Trends 111

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Pixlee

DECEMBER 18, 2018

Individuals interact with this content because it’s authentic, visually engaging, and relatable. This preference for authenticity shows that consumers are both comfortable with brand storytelling, and are likely to turn engagements into potential purchases. UGC can be gathered on Instagram in a variety of ways. Drill Down.

Instagram 44

Instagram UGC Authentication Influencer 44

The Realtime Report

FEBRUARY 16, 2017

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. “Cisco estimating that by 2018, 79% of all global internet traffic will be video.”

Video 131

Video Retail Influencer YouTube 131

Ignite Social Media

MAY 4, 2020

While you may spend hours perfecting the aesthetic of a post that lives on your main Instagram feed, users are looking for a relatable, authentic experience when tapping through their Stories – don’t be afraid to give them that. Source: Facebook. If there is an opportunity to customize your Facebook Story even further, take it.

Social Media 121

Social Media Brands Content Real Estate 121

Later

MAY 29, 2020

Huw and I met in March 2018, at a @thedolectures workshop in London. This could be advocating for a social cause you care about or simply championing the lifestyle choices your brand supports through your content strategy — there’s no right or wrong way to do it, as long as it’s authentic to your brand.

Communities 78

Communities Instagram UGC How To 78

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. What’s more? With over 1.8

UGC 60

UGC Brands Content Instagram 60

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways.

Campaign 43

Campaign UGC Content Tourism 43

Hootsuite

JULY 24, 2019

Posted by Tattoodo on Saturday, April 28, 2018. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots.

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Examples Campaign Facebook UGC 112

Pixlee

OCTOBER 8, 2018

Reminisce over summer 2018 with us as we celebrate his growth story, and wish him well in his future endeavors. For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). The Pixlee Experience.

UGC 46

UGC Startup Authentication Meeting 46

Later

MAY 29, 2020

Huw and I met in March 2018, at a @thedolectures workshop in London. This could be advocating for a social cause you care about or simply championing the lifestyle choices your brand supports through your content strategy — there’s no right or wrong way to do it, as long as it’s authentic to your brand.

Communities 60

Communities Instagram UGC How To 60

Later

JUNE 12, 2019

I’ve realized that the more I have conversations, the more I hold myself accountable to practice what I’m preaching. If that doesn’t work for your brand, you can take a page of out @girlboss ‘ book and share inspiring quotes that appeal to your audience and also engage them in conversation: View this post on Instagram.

Instagram 73

Instagram UGC Feed Feedly 73

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Especially if they align with your voice and values.

Features 52

Features Brands Influencer Travel 52

Later

JUNE 17, 2020

Timeliness has always been an important factor in the Instagram algorithm, but ever since Instagram updated the algorithm in early 2018, when you post to Instagram is more important than ever! We’ve noticed that the more niche the topic, the more conversations users are having around it, so it pays off to really hone-in on a topic or theme.

Instagram 80

Instagram Hashtag How To UGC 80

Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! A 2018 study found that 78% of Americans have found products on Facebook that they later purchased. #24:

Statistics 67

Statistics Social Media Marketing Instagram 67

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . If you want to see what it looks like today, check out my 2018 business year review. View this post on Instagram.

Instagram 86

Instagram Hashtag Engagement Feed 86

Sprout Social

JANUARY 30, 2019

Because 2018 was a whirlwind year for social marketing to say the least. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Pop-Tarts (@PopTartsUS) March 6, 2018. Customers today absolutely love authentic content that doesn’t always have that sort of professional, polished touch.

Social Media 112

Social Media Strategy Marketing How To 112

Sprout Social

AUGUST 21, 2018

Sharing User Generated Content (UGC). For example, Converse uses their #FOREVERCHUCK hashtag to show off follower photos in a massive Story slideshow. Stories represent a fantastic place to publish UGC if you don’t want it to dominate your main feed. A post shared by SHAKE SHACK (@shakeshack) on Aug 7, 2018 at 6:52pm PDT.

Instagram 86

Instagram How To Hashtag Feed 86