Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. TikTok was just released in 2016. Few marketers were prepared for its sudden gain in popularity, though. This article was previously published on Forbes on February 19, 2021.

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Sherrilynne Starkie

OCTOBER 25, 2018

Messenger is becoming an essential marketing and communications channel. One noted, “efforts by Facebook following the 2016 election to limit the diffusion of misinformation may have had a meaningful impact.”. Glad that this crucial marketing platform is working to restore its credibility and improve the user experience.

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Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

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B2B LinkedIn Tips Marketing 148

Bill Hartzer

FEBRUARY 24, 2016

It’s been been a while since I send out my newsletter. If you are one my newsletter subscribers, this is the type of content that you’ll receive in my monthly newsletter. Here’s what’s been going on lately that I’d like to point out: I Changed Up My Website to Show Blog Posts on the Home Page.

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Wikipedia Adsense Domain Name Newsletter 60

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent of marketers in 2017, compared to 61.1

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Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. You can read the full report of all 20 brands and discover how they rocked Twitter and find inspiration for your own Twitter marketing strategy. Siemens (@Siemens) September 23, 2016.

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

ProBlogger

JANUARY 26, 2016

SEO New Years Resolutions for 2016. I resolve to read the SEO newsletters I’ve signed up for. Hopefully you have at least a couple SEO-related newsletters appearing in your inbox on the reg. And while signing up is all well and good, make sure to actually take the time to read said newsletters and digest the information.

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SEO Newsletter Mobile Upcoming 31

Sprout Social

JULY 22, 2016

This week at #SproutChat , the community shared their favorite social media marketing resources. — Cheval John (@chevd80) July 20, 2016. — Hania Whitfield (@bizcommunicator) July 20, 2016. — Jessie Simms (@JSimmsSocial) July 20, 2016. — Josh Kohnert (@JoshKohnert) July 20, 2016. SproutChat.

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Convince & Convert

MARCH 7, 2016

Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady practices. The pace of change can also make you vulnerable.

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Marketing Mobile How To SEO 60

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

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Metrics Sentiment Analysis Influencer 52

Convince & Convert

FEBRUARY 26, 2016

I am ready to proclaim that 2016 will be the Year of Mobile. The latest iteration of the Duke University Fuqua School of Business CMO Survey found that 40% of CMOs believe mobile marketing contributes nothing to overall performance. Among the topics this time around was mobile marketing. Get our Definitive email newsletter.

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Mobile Survey Marketing Newsletter 60

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji are currently used by major companies as part of marketing and communications campaigns. In June 2015, GM put out a press release composed entirely of emoji to introduce the new 2016 Chevrolet Cruze.

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Press Release Marketing Apple How To 60

Convince & Convert

MARCH 21, 2016

Every year, we run a test like this with the MarketingExperiments blog audience and the audience of another marketing blog—in this case, Convince & Convert. This year, the prize was a ticket to MarketingSherpa Summit 2016 and a stay at the Bellagio. Test Duration: 01/21/16–01/26/2016. this year.”. Never be complacent.

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Marketing Report Research Analysis 60

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

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Trends Instagram Marketing Influencer 87

Twist Image

FEBRUARY 28, 2016

Google 's Digital Marketing Evangelist, bestselling author ( Web Analytics - An Hour A Day and Web Analytics 2.0 ), powerful blogger ( Occam's Razor ), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing.

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Google Metrics Marketing Analytics 40

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. One of the first steps in grasping Facebook marketing is making sure you’re taking advantage of all of Facebook’s features. Is your ultimate Facebook goal to drive new newsletter signups?

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Facebook Marketing Newsletter Real Estate 40

Later

FEBRUARY 17, 2020

While the prototype doesn’t appear to be a revival of the same chronological feed Instagram had pre-2016, it does help users “catch up” on what they’ve missed. But it wouldn’t be the first time that Instagram has prototyped a new feature internally before releasing it to the general public, or testing in localized markets.

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Feed Feedly Instagram Software 101

Buffer Social

JUNE 22, 2017

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. A huge shoutout to the amazing folks who are blazing trails on social media marketing and inspired many of the strategies that you will read about in this email course. 5 hidden Instagram marketing features.

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Ignite Social Media

JULY 18, 2017

If you’re in the hospitality industry, focus on driving fans to sign up for newsletters and registering for their stay ahead of time (like our client The Outer Banks did). A post shared by Crocs Shoes (@crocs) on Nov 18, 2016 at 7:03am PST. Take this time to really focus on driving home the awareness of your brand to your fans.

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Activities Brands Banking UGC 121

Twist Image

JANUARY 15, 2017

Google 's Digital Marketing Evangelist, bestselling author ( Web Analytics - An Hour A Day and Web Analytics 2.0 ), powerful blogger ( Occam's Razor ), friend and marketing big brain, Avinash Kaushik. His monthly posts may as well be business books, and his insights into what should really count today for marketing is refreshing.

Analytics 40

Analytics Marketing Newsletter Advertising 40

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20.

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Campaign Brands Communities Industry 112

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Why is blog traffic important?

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Strategy Content Marketing Influencer 93

Likeable

NOVEMBER 1, 2021

Shoppable photo tags have been around on Instagram since November 2016, so this is the most well-established and familiar version of social commerce. For years now, viral social marketing campaigns run on Instagram have sold out products, generated massive waitlists for new products, and built hype for brands that are just starting out.

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Social Media Instagram Retail Eventful 107

ProBlogger

JULY 11, 2016

This report is based upon the first six months of 2016. Up until 2009 all of my income was generated from running advertising on my blogs and from a little affiliate marketing on my blog. There you have it – my long overdue income report for the first half of 2016. Marketing (one person – for dPS).

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Adsense eBook Blogger Eventful 33

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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Nielsen Press Release Metrics Smart Phone 140

Convince & Convert

MAY 12, 2016

Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi. In an interview with AdAge , PepsiCo CEO Indra Nooyi said, “Emojis are the language of today, but no one has put them in the world like Pepsi will in 2016. SlZKt0oncc.

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Campaign Collaboration Trends Newsletter 60

Convince & Convert

FEBRUARY 3, 2016

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). Get our Definitive email newsletter.

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Content How To Marketing Case Study 60

Later

MARCH 11, 2020

In a recent study with Fohr, we found that influencers are now posting to their feeds a third less than they did in 2016. . 4 Ways to Incorporate LinkedIn Stories into Your Marketing Strategy. So will you be using Linkedin Stories to market your brand? So what does this mean for brands? . Let us know in the comments! .

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LinkedIn How To Feed Feedly 111

Convince & Convert

MAY 19, 2016

A photo posted by U by Kotex (@ubykotex) on May 17, 2016 at 12:59pm PDT. U by Kotex (@ubykotex) May 13, 2016. Get more content like this , plus the very BEST marketing education, totally free. Get our Definitive email newsletter. Find out more with the link in our profile. Ease ur cramps with Period Shop Style.

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Campaign Tumblr Project Hosting 88

Convince & Convert

JANUARY 22, 2016

IHOP (@IHOP) January 15, 2016. According to Kirk Thompson, IHOP Vice President of Marketing, “We like to celebrate the personal experience that IHOP offers its friends and guests, and engaging our followers on Twitter by giving them the opportunity to design their own unique pancake, is a fun way to create a unique IHOP memory. .

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Convince & Convert

MAY 5, 2016

The First Lady (@FLOTUS) April 29, 2016. Kensington Palace (@KensingtonRoyal) April 29, 2016. Justin Trudeau (@JustinTrudeau) May 2, 2016. Real-Time Marketing Takes Strategy, Planning, Process, and Practice. Get more content like this , plus the very BEST marketing education, totally free. Hey, @KensingtonRoyal !

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Upcoming Energy Video Newsletter 60

Ignite Social Media

FEBRUARY 9, 2021

After Gatorade made headlines in 2016 with their Snapchat lens, other brands have followed suit throughout the years. Marketers have noted that this is an improved version of previous brand campaigns that have leveraged QR codes and that we will likely see more of these campaigns in the future as second-screen viewing habits increase.

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Trends Social Media Health Care Eventful 85

ProBlogger

JULY 6, 2022

You started a blog for your business because you recognized the importance of content marketing. Leverage this powerful marketing tactic by weaving customer testimonials into your content. It allows you to gather people’s email addresses, who you can market and sell to in the future. Sign up for your newsletter.

How To 43

How To Widget Newsletter Hosting 43

ProBlogger

JULY 6, 2022

You started a blog for your business because you recognized the importance of content marketing. Leverage this powerful marketing tactic by weaving customer testimonials into your content. It allows you to gather people’s email addresses, who you can market and sell to in the future. Sign up for your newsletter.

How To 43

How To Widget Newsletter Hosting 43

Convince & Convert

NOVEMBER 6, 2017

Live establishes a strong level of humanization that is hard to achieve through your website, email newsletter, or even static videos. Posted by Experticity on Thursday, October 13, 2016. One the greatest benefits of going live is increasing trust with your customers.

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B2B Company Facebook Video 225

Convince & Convert

MARCH 24, 2016

urt’s ees (@BurtsBees) March 21, 2016. General Mills (@GeneralMills) March 17, 2016. “As As a marketer, when you look at what’s really driving liking to the brand, Buzz is right up there with the product and the honey,” says Emma Eriksson, director of marketing for General Mills Canada. “So,

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Company Education Newsletter Instagram 60